With the proliferation of ebook stores, authors often face a bewildering variety of formats, some inaccessible and others with little reach. Find out how a local player in Singapore, skoob, attempts to bridge the gap with their offering.

1. SKOOB FOR CONTENT CREATORS
Nelson Wee
Director, Business Development, Apps & Content
Ecosystems & Communities, Digital L!fe, SingTel
Profile: http://www.linkedin.com/in/nelsonwee
Blog: http://myovi.blogspot.com
Twitter: @nelsonwee
Slideshare: http://www.slideshare.net/nelsonwee

2. Agenda
• Introduction
• Trends in content consumption
• Impact on content creation & production
• Role of the eBook Store in the ecosystem
• In skoob, WE LOVE BOOKS > what we do
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3. A bit about SingTel Group …
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 3

4. Announcing …
SingTel Asian Picture Book Award 2013
PRIZE: S$10,000
(outstanding unpublished picture book with a distinctly Asian theme)
For more info, go to http://www.bookcouncil.sg
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5. Content consumption is changing
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6. Content is addictive
Source: shuttercock image
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7. Mobility is driving content reach & engagement
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8. Mobile as an Ancillary Channel
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9. Channels for Books are changing
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10. Key Trends in eBooks, online/mobile commerce
eBook Content
stores
1. Google cloud 1. Breaking the book
eBookstore
2. Rapid growth in
2. Amazon children’s rich media
eBooks
3. Apple
eBook Technology 3. Social/Layer reading
Consumer Access 4. Kobo
Format & Hardware 4. Transmedia
5. skoob production:
1. More are 1. eBook apps 1. Proliferation 1. “Always On” EduGames, Video,
willing to buy overtake of tablets, Internet service AR (SoLoMo)
online, games in smartphones (mobile, Community
mobile Apps Store. & now broadband)
phablets
Portals Commerce
2. Sharing 2. ePub format 2. Emergence of
reviews, (static page 2. Tablet-PC-TV online 1. Increased user-to-
comments, turners) but convergence education user collaboration 1. Comparison
favourite evolving to portals shopping
phrase on multimedia 2. Facebook Books
social 3. Emergence of Fan Pages 2. Channel conflicts
networks eBookstores – (traditional versus
browser-based, 3. Parents forums on online publishing)
client readers kid’s education and
books to read 3. Ads supported
eBookstore or
4. Emergence of book eBooks
clubs for reviews,
social network 4.eBook sharing /loans
(Kindle)
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11. Market Trends in Digital Publishing
1. Digitization of books and
textbooks lead to ancillary
offerings.
2. Proliferation & growth of tablets,
smartphones & phablets over
PCs, laptops, netbooks.
3. Multi-functional devices are
gaining popularity for reading.
4. Cloud consumption,
virtualization & mobility are the
lead emerging trends for 2011,
e.g. Kindle Cloud Reader, Kobo
cloud bookstore, skoob
5. Interactive learning – social
media, rich media etc.
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 11

12. skoob
Singapore’s Favourite eBookStore
1 2 3
• Up to 20% • 1 eBook, can • Local content
cheaper than be shared up (education
physical to 5 devices books, study
books. (PC, laptops, guides,
tablets, children
smartphones, stories, local
phablets) stories)
20%
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13. Welcome to the skoob!
skoob Website skoob from your Android tablet or smartphone
skoob from your iPhone skoob from your iPad
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14. Publishers on Board (Highlights)
check out http://www.skoob.com.sg for more!
& more …
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15. Popular Books in skoob (Highlights)
for 60k more eBooks, check out http://www.skoob.com.sg for more!
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16. Children Books in skoob
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17. In skoob, we love books! Here’s what
we do to promote your ebooks (1)
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18. In skoob, we love books! Here’s what
we do to promote your ebooks (2)
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19. In skoob, we love books! Here’s our
vouchers … (1) Receive email or
a physical voucher with
your unique voucher code
(2) Enter voucher code (3) Purchase Confirmation with voucher credit
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20. NEW in skoob!
Free Samples: browse & buy, buy, buy …
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21. Building up Singapore eBook business
with you … skoob
Store &
Consumption, What’s
Content Promotion Reading
Conversion Next?
Experience
Int’l Bestsellers more coming ….
Local Content richer
experience
enable more
reach to our
consumers!
Credit card
SingTel Mobile
Bill
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22. Working with Publishing Ecosystem Partners & YOU
20 Local Publishers
& counting …
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23. Nelson Wee
linkedin: http://www.linkedin.com/in/nelsonwee
blog: http://myovi.blogspot.com
twitter: @nelsonwee
slideshare: http://www.slideshare.net/nelsonwee