Journey into the mobile of the Internet - Nelson Wee Salesforce.com Biz Academy Presentation 19 june 2013

Journey into the Mobile
of the Internet
Nelson Wee
19 June 2013
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee

What are we going thru?
ò  Why am I here?
ò  Knocks, bumps & rewards in my journey
ò  Key takeaways for you: Nelson’s 5 Ps

The Journey so far …
PC Internet
“Feature
Phone”
Internet
“Smartphone”
Internet
Smart device
Internet

Our Mobile Consumers
http://myovi.blogspot.sg/2011/09/how-content-consumption-is-going-mobile.html

Daily habits of Online &
Mobile Internet
High Engagement & Churn
1.  Social Networking
2.  Social Games
3.  Streaming Music
4.  Dating
High Engagement & Value
1.  Communication
2.  News
One-off Premium Use
1.  Education
2.  Deals & Retail
3.  Health & Fitness
4.  Medical
5.  Photo & Video
6.  Entertainment, Music,
Personalization
Scheduled Use but High Value
1.  Travel
2.  Navigation
3.  Utilities
4.  Weather
5.  Sports Scores
6.  Reference
7.  Books
Frequencyofuseperweek
Retention over 90 days
Source: Flurry Blog Analysis; AC Nielsen; Lit Search & Analysis
http://myovi.blogspot.sg/2013/05/what-are-daily-habits-in-online-and.html

Southeast Asia Internet
Market Landscape
Singapore
•  5.3m pop, 7.8 m mobile
subs, 80% smartphone pene.,
75% internet pen.
•  2.9m Facebook users.
•  48% (880k) of all online
shoppers in 2011 buy on
mobile with S$328M (23%
total) sales.
Malaysia
•  29m pop, 38m mobile subs,
32% smartphone pen.
•  7% consumers using m-
commerce
•  #3 in SEA online games.
Thailand
25% smartphone pen., 37%
internet pen.
•  ~2m Blackberry users.
•  17% use m-commerce.
Philippines
•  104 m pop, 90m mobile subs,
internet pen.
•  ~1m Blackberry users.
•  17% consumers use m-
commerce.
Vietnam
Internet pen.
•  10.7m Facebook users
•  42% of online users buy
online; 14% use m-
commerce.
Indonesia
•  ~250m pop; 260m mobile
subs, 10% smartphone pen.,
22% internet pen.
•  ~12m Blackberry users
(basic plan ~$5/mth)
•  51m Facebook users.
•  57% of online users are
shopping online.
Source: Mary Meeker 2012 Internet Trends, Mobile Monday SEA Report 2012, Lit Search and Analysis
http://myovi.blogspot.sg/2013/02/why-is-southeast-asia-evolving-to-be.html

Club Nokia Program

Mobile Phones
the “pre-smartphones”
http://myovi.blogspot.sg/2010/11/why-nokia-communicator-was-loved-in.html
Nokia 9500 Communicator
Nokia E70
Nokia E60
Nokia E61

Ovi
the door(way) to the Internet
Contacts, Share, Files,
Maps, Mail, Store

skoob
Singapore’s 1st eBookstore
Read more at:
http://myovi.blogspot.sg/2011/11/introducing-skoob-singapores-1st.html

Build your Personal Brand

Product – get it right (1st?)!
ò  What are the key selling propositions?
ò  Ship versus delay?
ò  It is never perfect.

Promotions – make it easy
Desirability&
Preference
EaseofUse
&Satisfaction
Drivers
1)  Quality
2)  Experience
3)  Convenience
4)  Participation
5)  Privilege
ò  Discover across multiple
screens, media
ò  Delightful offers
ò  Affordable pricing,
bundles, billing options
ò  Engaging content
marketing calendar
ò  Measure & profile

Partners – find them and
prosper together
Content Advertise
Access/
Browse
Pay
Fulfill/
Report
Transmedia – new
media consumption
and opportunities in
innovation
Multi-platform:
Mobile, Social Media,
Digital Billboards
(Cloud, profiling)
Availed via N-screens
across smartphones,
feature phones,
tablets, e-readers,
PCs, TVs etc
Models: Games IAP
micropayments, IAP
subscriptions,
content expansion
packs, bundled with
operator plans,
freemium (ad-funded
with premium
subscription-based),
rental via streaming
(cloud)
Methods: COD,
Bank transfers
(SMS), eVouchers,
Operator Bill, Credit
cards, PayPal
•  Consumer
Profiling
•  Recommendation
•  Voucher incentives
•  Reporting
dashboard
http://myovi.blogspot.sg/2012/05/5-pillars-in-digital-content-internet.html

Passion in
(un/re) learning

Where I am now
www.skplanet.com
Social
Messg
(Mobile/PC)
Commerce
Media
LBS
Content
& Apps
Mobile Loyalty
http://www.facebook.com/pickatsg

The Journey continues …
Thank You
walk & talk with me … looking forward to it~
http://www.facebook.com/pickatsg

Journey into the mobile of the Internet - Nelson Wee Salesforce.com Biz Academy Presentation 19 june 2013

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Journey into the mobile of the Internet - Nelson Wee Salesforce.com Biz Academy Presentation 19 june 2013