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Counterrevolutionary Semiotec™ 'drive-thru-rev-u'™ system | Low cost criticism outsourced | Cheap business
criticism | Neologisms used for dramatic effect | Critique too cheap to meter | Full evaluation and assessment of
your practice(s) | Cheap 'critical' critique | Illusion of creative satisfaction guaranteed or your money spent |
Unbeatable crit rates for 'emerging' creatives | Historical and critical service provider and management |
Handwritten ingredients | Reduce criticism bills | For all your annual reportage needs | High yield language |
Reversable Utopic / Dystopic sentiments options available | Semiotic investigation company | All quality
metatheory | Hassle free single crit bill | Free research estimates for Scandinavian artists | Guraunteed English
language compliant | Customised scribery | Worried about only being written about by curators? | Appreciation
outsourcing | Imagine your practice vindicated with one hassle free application of radical veneer | Cheaper
European crits | Cheaper international wordsmithery (cash only) | Low rate same-day analysis | Cheaper review
bill | Trope rentals considered | Compare writing prices | Can supply and proof read if necessary | Reduce my
catalogue text bill | Reliable cheaper diatribes | All call centres based at the end of telephone line | Flabby
metaphors fully probed | Critique delivered to your door by email | Full obligation appraisal | All writing comes with
three week guarantee within three weeks | No studio visits | Small jobs charged more | No turds polished |
Careers at Kunstec™
David Carrier's Artwriting,
                     (1987)

 puts forward the proposition
     that art theory has been
replaced by an emphasis on
                      rhetoric.

   Was it rhetoric all along?

  What place does narrative
    play in persuading us?
Mise en scene can consist of the “creation of a
precise complex of sets and characters, a network of
relationships, an architecture of connections, an
animated complex that seems suspended in space
[…] what is seen is less important than the way of
seeing, or a certain way of needing to see or be
seen.”

Alexandre Astruc (1959)

French auteurist film critic who coined the notion of the caméra-stylo or
"camera-pen“.
‘State of Play – Art and Culture in Scotland
                                    Today’.


                                    Peter Hill will speak at the Hawthornden
                                    Lecture Theatre - Weston Link, National
                                    Gallery Complex, Edinburgh on Saturday
                                    2nd April 2011.




Peter Hill – Superfictions

A Superfiction is a visual or conceptual artwork which uses fiction and
appropriation to mirror organisations, business structures, and/or the lives of
invented individuals. The term was coined by Glasgow-born artist Peter Hill in
1989.
Two broad approaches:

•  Mimetic - To make a specific subject the
   motive for mise en scene.

•  Generic - To use mise en scene as the
   basis for further work: (i.e. to develop
   genres and narrators.)
Two broad ways of working:

•  Mimetic - To make a specific subject the
   motive for mise en scene.

•  Generic - To use mise en scene as the
   basis for further work: (i.e. to develop
   genres and narrators.)
Cultural Logic of Ambient

   e.g. Viral

This concerns how something is distributed.
Who expresses?


Raises issue of the narrator.

•    The narrator is a social actor.

•    This is true of the artist and the
     audience alike, both are playing
     roles.

•    We are all unreliable narrators (like
     the Wizard of Oz) since we are not
     omnipotent.

•    We are both restrained and enabled
     by our argot - it is our world.

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Parallel Lines (2011)

  • 1. Counterrevolutionary Semiotec™ 'drive-thru-rev-u'™ system | Low cost criticism outsourced | Cheap business criticism | Neologisms used for dramatic effect | Critique too cheap to meter | Full evaluation and assessment of your practice(s) | Cheap 'critical' critique | Illusion of creative satisfaction guaranteed or your money spent | Unbeatable crit rates for 'emerging' creatives | Historical and critical service provider and management | Handwritten ingredients | Reduce criticism bills | For all your annual reportage needs | High yield language | Reversable Utopic / Dystopic sentiments options available | Semiotic investigation company | All quality metatheory | Hassle free single crit bill | Free research estimates for Scandinavian artists | Guraunteed English language compliant | Customised scribery | Worried about only being written about by curators? | Appreciation outsourcing | Imagine your practice vindicated with one hassle free application of radical veneer | Cheaper European crits | Cheaper international wordsmithery (cash only) | Low rate same-day analysis | Cheaper review bill | Trope rentals considered | Compare writing prices | Can supply and proof read if necessary | Reduce my catalogue text bill | Reliable cheaper diatribes | All call centres based at the end of telephone line | Flabby metaphors fully probed | Critique delivered to your door by email | Full obligation appraisal | All writing comes with three week guarantee within three weeks | No studio visits | Small jobs charged more | No turds polished | Careers at Kunstec™
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. David Carrier's Artwriting, (1987) puts forward the proposition that art theory has been replaced by an emphasis on rhetoric. Was it rhetoric all along? What place does narrative play in persuading us?
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Mise en scene can consist of the “creation of a precise complex of sets and characters, a network of relationships, an architecture of connections, an animated complex that seems suspended in space […] what is seen is less important than the way of seeing, or a certain way of needing to see or be seen.” Alexandre Astruc (1959) French auteurist film critic who coined the notion of the caméra-stylo or "camera-pen“.
  • 17. ‘State of Play – Art and Culture in Scotland Today’. Peter Hill will speak at the Hawthornden Lecture Theatre - Weston Link, National Gallery Complex, Edinburgh on Saturday 2nd April 2011. Peter Hill – Superfictions A Superfiction is a visual or conceptual artwork which uses fiction and appropriation to mirror organisations, business structures, and/or the lives of invented individuals. The term was coined by Glasgow-born artist Peter Hill in 1989.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Two broad approaches: •  Mimetic - To make a specific subject the motive for mise en scene. •  Generic - To use mise en scene as the basis for further work: (i.e. to develop genres and narrators.)
  • 33. Two broad ways of working: •  Mimetic - To make a specific subject the motive for mise en scene. •  Generic - To use mise en scene as the basis for further work: (i.e. to develop genres and narrators.)
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. Cultural Logic of Ambient e.g. Viral This concerns how something is distributed.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64. Who expresses? Raises issue of the narrator. •  The narrator is a social actor. •  This is true of the artist and the audience alike, both are playing roles. •  We are all unreliable narrators (like the Wizard of Oz) since we are not omnipotent. •  We are both restrained and enabled by our argot - it is our world.