SlideShare ist ein Scribd-Unternehmen logo
1 von 51
Participation
Formulating a Strategy What do you have to consider?  Audiencesare essential to think about here. Martin Creed Work no. 240 fuck off (1999) Neon
Audiences  Will the audience differ to what you might expect? Will they be random or specialist (if so, specialist in what sense)?  How might you engage the audience in wider ways than you may normally?
Audiences  Interactivity - Will the audience be passive or active in relation to your work? Social – Will the project be empowering for the you and/or the audience? What can you both learn or gain from your experience? What difference does it make? SpartacusChetwynd –  An Evening With Jabba the Hutt, 2004
Audiences Can you / need you research the audience as a cultural group?  This may be relevant in the case of a space that attracts a specific group of people.
Audiences Will having a certain audience base support be essential to the success of your work? Will your work involve collaborating with the audience or facilitating their experience? TatsumiOrimoto at Opening ceremony of the 6th Sharjah Biennial
APG members at Documenta 6 in Kassel, Germany, 1977. From left to right: Ian Breakwell, Barbara Steveni, Nicholas Tresilian, John Latham and Hugh Davies.
The artist would become involved in the day-to-day work of the organisation and be paid a salary equal to that of other employees by the host organization, while being given the new role of maintaining sufficient autonomy to acting on an open brief.  Film still from The Journey, made by Ian Breakwell on an APG placement with British Rail.
RirkritTiravanija, 1997  Untitled (The Zoo Society) Location: Property of the old zoo Status: Stage with regular performances
Audiences What will you offer to the audience and what’s so special about it?  Can your work be seen as a form of “service”?  ,[object Object],[object Object]
Californian Ideology and Social Reconstructionism Is there such a thing as a free lunch? Freeware & OpenSource Free Advice and ‘How-to’ Mutually Reciprocal Labour (e.g. gift and barter economies).
Post-Guttenberg Era = Post-Design Era?
2009 Chris Anderson Free: Why $0.00 Is the Future of Business
www.shadazz.co.uk
Smart Mobs
Howard Rhiengold– Smart Mobs and Social Nature of Creativity
Stigmergy:  Silvercasting and Mass Customisation
From Mass Media to Participatory Media From Object to Field From Things to Experiences
What is the Cloud?
Sites Ambient Space – blurs public and private. Ubiquitous non linear spaces. Virtual
In the Loop
RFID and GPS as Virtual Graffiti The RFID or GPS enabled camera phone is a reader and writer. So tags can be used to leave information anywhere.  Keyword classification of information allows (with the aid of humans) a virtual semantic environment to be mapped onto the offline world – this means it can be read by machines.
Hyper-reality and the Everyday. This information rich semantic environment facilitates AmI (ambient intelligence) and the growth of the internet of things wherein billions of objects/animals/people can be read and tracked by a computer and will form part of a network.
Augmented Reality This has a parallel with the scalable vector graphic (as opposed to the bitmap) – a way of creating data on the world that is fluid and can be scaled up without loss of sharpness.
“How might we design a world in which we rely less on ‘tech’ - and more on people?” “…..design people back into situations.” Shift of focus in design towards services and experiences is a shift from objects to people: “Use, not own”. http://www.thackara.com/ http://www.thackara.com/inthebubble/
Slides available at http://www.slideshare.net/neilmulholland Licensed under a Creative Commons Attribution-Non-Commercial-Share Alike 2.5 UK: Scotland License.
Participation

Weitere ähnliche Inhalte

Ähnlich wie Participation

AJCU-DACE Virtual Worlds
AJCU-DACE Virtual WorldsAJCU-DACE Virtual Worlds
AJCU-DACE Virtual Worlds
guest5e867
 

Ähnlich wie Participation (20)

Building a metaverse in museums with VR, AR, IR - Chris Bicourt
Building a metaverse in museums with VR, AR, IR - Chris BicourtBuilding a metaverse in museums with VR, AR, IR - Chris Bicourt
Building a metaverse in museums with VR, AR, IR - Chris Bicourt
 
Digital approaches for the arts - 2013 - Unthinkable Consulting
Digital approaches for the arts - 2013 - Unthinkable ConsultingDigital approaches for the arts - 2013 - Unthinkable Consulting
Digital approaches for the arts - 2013 - Unthinkable Consulting
 
SXSW 2017: Deconstructed
SXSW 2017: DeconstructedSXSW 2017: Deconstructed
SXSW 2017: Deconstructed
 
And& summit Key Takeaways
And& summit Key TakeawaysAnd& summit Key Takeaways
And& summit Key Takeaways
 
Interaction as a Material
Interaction as a MaterialInteraction as a Material
Interaction as a Material
 
picnic10 notes
picnic10 notespicnic10 notes
picnic10 notes
 
Networked Humans
Networked HumansNetworked Humans
Networked Humans
 
Transmedia: The Digital Opportunities in Context
Transmedia: The Digital Opportunities in ContextTransmedia: The Digital Opportunities in Context
Transmedia: The Digital Opportunities in Context
 
Building Intelligence: How Data + Storytelling is the Ultimate Act of Creation
Building Intelligence: How Data + Storytelling is the Ultimate Act of CreationBuilding Intelligence: How Data + Storytelling is the Ultimate Act of Creation
Building Intelligence: How Data + Storytelling is the Ultimate Act of Creation
 
CityVerve Human Centred Design Induction
CityVerve Human Centred Design InductionCityVerve Human Centred Design Induction
CityVerve Human Centred Design Induction
 
Visual thinking for service design — CanUX November 2016
Visual thinking for service design — CanUX November 2016Visual thinking for service design — CanUX November 2016
Visual thinking for service design — CanUX November 2016
 
Getting real about social media
Getting real about social mediaGetting real about social media
Getting real about social media
 
The Real Opportunities Of Virtual Worlds
The Real Opportunities Of Virtual WorldsThe Real Opportunities Of Virtual Worlds
The Real Opportunities Of Virtual Worlds
 
The Real Opportunities of Virtual Worlds
The Real Opportunities of Virtual WorldsThe Real Opportunities of Virtual Worlds
The Real Opportunities of Virtual Worlds
 
Paramount Studios Anti-Piracy Co-Op Initiative -- Strategic Document
Paramount Studios Anti-Piracy Co-Op Initiative -- Strategic DocumentParamount Studios Anti-Piracy Co-Op Initiative -- Strategic Document
Paramount Studios Anti-Piracy Co-Op Initiative -- Strategic Document
 
AJCU-DACE Virtual Worlds
AJCU-DACE Virtual WorldsAJCU-DACE Virtual Worlds
AJCU-DACE Virtual Worlds
 
Digital Creativity
Digital CreativityDigital Creativity
Digital Creativity
 
How Museums Can Thrive in a New Media Age
How Museums Can Thrive in a New Media AgeHow Museums Can Thrive in a New Media Age
How Museums Can Thrive in a New Media Age
 
Extending the Digital Self
Extending the Digital SelfExtending the Digital Self
Extending the Digital Self
 
Short Sarai Presentation 2
Short Sarai Presentation 2Short Sarai Presentation 2
Short Sarai Presentation 2
 

Mehr von Prof Neil Mulholland

Old Skool
Old SkoolOld Skool
The Dark Knight Returns - Neomedieval Art After Britain
The Dark Knight Returns - Neomedieval Art After BritainThe Dark Knight Returns - Neomedieval Art After Britain
The Dark Knight Returns - Neomedieval Art After Britain
Prof Neil Mulholland
 
The Dark Knight Returns Neomedivalism In Recent Art
The Dark Knight Returns   Neomedivalism In Recent ArtThe Dark Knight Returns   Neomedivalism In Recent Art
The Dark Knight Returns Neomedivalism In Recent Art
Prof Neil Mulholland
 

Mehr von Prof Neil Mulholland (20)

Artworlds | Defining the Contemporary
Artworlds | Defining the ContemporaryArtworlds | Defining the Contemporary
Artworlds | Defining the Contemporary
 
Institutional Theories of Art
Institutional Theories of ArtInstitutional Theories of Art
Institutional Theories of Art
 
Shift/Work
Shift/WorkShift/Work
Shift/Work
 
Narrative Painting (2011)
Narrative Painting (2011)Narrative Painting (2011)
Narrative Painting (2011)
 
Parallel Lines (2011)
Parallel Lines (2011)Parallel Lines (2011)
Parallel Lines (2011)
 
Who Cares Wins: Curated Environments
Who Cares Wins: Curated EnvironmentsWho Cares Wins: Curated Environments
Who Cares Wins: Curated Environments
 
Postconceptual Painting (2010)
Postconceptual Painting (2010)Postconceptual Painting (2010)
Postconceptual Painting (2010)
 
Aesthetics
AestheticsAesthetics
Aesthetics
 
Old Skool
Old SkoolOld Skool
Old Skool
 
Reel 2 Real Cacophony - Artists' Moving Image in Scotland
Reel 2 Real Cacophony - Artists' Moving Image in ScotlandReel 2 Real Cacophony - Artists' Moving Image in Scotland
Reel 2 Real Cacophony - Artists' Moving Image in Scotland
 
Venice: The State of Scottish Art
Venice: The State of Scottish ArtVenice: The State of Scottish Art
Venice: The State of Scottish Art
 
Painting
PaintingPainting
Painting
 
Nature
NatureNature
Nature
 
Confraternity of Neoflagellants
Confraternity of NeoflagellantsConfraternity of Neoflagellants
Confraternity of Neoflagellants
 
The Dark Knight Returns - Neomedieval Art After Britain
The Dark Knight Returns - Neomedieval Art After BritainThe Dark Knight Returns - Neomedieval Art After Britain
The Dark Knight Returns - Neomedieval Art After Britain
 
Just What is it Makes Today's Art Schools So Different So Appealing?
Just What is it Makes Today's Art Schools So Different So Appealing?Just What is it Makes Today's Art Schools So Different So Appealing?
Just What is it Makes Today's Art Schools So Different So Appealing?
 
Devolving Scottish Art
Devolving Scottish ArtDevolving Scottish Art
Devolving Scottish Art
 
The Dark Knight Returns Neomedivalism In Recent Art
The Dark Knight Returns   Neomedivalism In Recent ArtThe Dark Knight Returns   Neomedivalism In Recent Art
The Dark Knight Returns Neomedivalism In Recent Art
 
Modern, Modernism, Modernist
Modern, Modernism, ModernistModern, Modernism, Modernist
Modern, Modernism, Modernist
 
Neil Mulholland - The Centre Is Nowhere
Neil Mulholland - The Centre Is NowhereNeil Mulholland - The Centre Is Nowhere
Neil Mulholland - The Centre Is Nowhere
 

Kürzlich hochgeladen

Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.
MateoGardella
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
Chris Hunter
 

Kürzlich hochgeladen (20)

Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 

Participation

  • 2. Formulating a Strategy What do you have to consider? Audiencesare essential to think about here. Martin Creed Work no. 240 fuck off (1999) Neon
  • 3. Audiences Will the audience differ to what you might expect? Will they be random or specialist (if so, specialist in what sense)? How might you engage the audience in wider ways than you may normally?
  • 4. Audiences Interactivity - Will the audience be passive or active in relation to your work? Social – Will the project be empowering for the you and/or the audience? What can you both learn or gain from your experience? What difference does it make? SpartacusChetwynd – An Evening With Jabba the Hutt, 2004
  • 5. Audiences Can you / need you research the audience as a cultural group? This may be relevant in the case of a space that attracts a specific group of people.
  • 6. Audiences Will having a certain audience base support be essential to the success of your work? Will your work involve collaborating with the audience or facilitating their experience? TatsumiOrimoto at Opening ceremony of the 6th Sharjah Biennial
  • 7. APG members at Documenta 6 in Kassel, Germany, 1977. From left to right: Ian Breakwell, Barbara Steveni, Nicholas Tresilian, John Latham and Hugh Davies.
  • 8. The artist would become involved in the day-to-day work of the organisation and be paid a salary equal to that of other employees by the host organization, while being given the new role of maintaining sufficient autonomy to acting on an open brief. Film still from The Journey, made by Ian Breakwell on an APG placement with British Rail.
  • 9.
  • 10. RirkritTiravanija, 1997 Untitled (The Zoo Society) Location: Property of the old zoo Status: Stage with regular performances
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Californian Ideology and Social Reconstructionism Is there such a thing as a free lunch? Freeware & OpenSource Free Advice and ‘How-to’ Mutually Reciprocal Labour (e.g. gift and barter economies).
  • 18.
  • 19.
  • 20. Post-Guttenberg Era = Post-Design Era?
  • 21.
  • 22. 2009 Chris Anderson Free: Why $0.00 Is the Future of Business
  • 23.
  • 24.
  • 25.
  • 26.
  • 29. Howard Rhiengold– Smart Mobs and Social Nature of Creativity
  • 30.
  • 31. Stigmergy: Silvercasting and Mass Customisation
  • 32.
  • 33.
  • 34.
  • 35. From Mass Media to Participatory Media From Object to Field From Things to Experiences
  • 36.
  • 37.
  • 38.
  • 39. What is the Cloud?
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. Sites Ambient Space – blurs public and private. Ubiquitous non linear spaces. Virtual
  • 46. RFID and GPS as Virtual Graffiti The RFID or GPS enabled camera phone is a reader and writer. So tags can be used to leave information anywhere. Keyword classification of information allows (with the aid of humans) a virtual semantic environment to be mapped onto the offline world – this means it can be read by machines.
  • 47. Hyper-reality and the Everyday. This information rich semantic environment facilitates AmI (ambient intelligence) and the growth of the internet of things wherein billions of objects/animals/people can be read and tracked by a computer and will form part of a network.
  • 48. Augmented Reality This has a parallel with the scalable vector graphic (as opposed to the bitmap) – a way of creating data on the world that is fluid and can be scaled up without loss of sharpness.
  • 49. “How might we design a world in which we rely less on ‘tech’ - and more on people?” “…..design people back into situations.” Shift of focus in design towards services and experiences is a shift from objects to people: “Use, not own”. http://www.thackara.com/ http://www.thackara.com/inthebubble/
  • 50. Slides available at http://www.slideshare.net/neilmulholland Licensed under a Creative Commons Attribution-Non-Commercial-Share Alike 2.5 UK: Scotland License.

Hinweis der Redaktion

  1. 1985 –The WELL is a cherished and acclaimed destination for conversation and discussion. It is widely known as the primordial ooze where the online community movement was born — where Howard Rheingold first coined the term "virtual community." Since long before the public Internet was unleashed, it has quietly captivated some accomplished and imaginative people.
  2. How can new media and the Internet be used to add to critical debate on art without the production design or necessary costs incurred with publishing?New media is publishing.We are living in the era of the Social Web and of publish-on-demand. The Guttenberg Era is well and truly over. People no longer need to have access to capital or public subsidy to publish. You don’t have to find advertisers, public sponsors or peer reviewers. You can do what you like.The long tail allows us to produce things that are published in extremely small editions without incurring the high costs of artist’s books, catalogues or magazines.In terms of design, this could be the end of what we think designers do. There is no longer the same degree of control over the means of production and distribution that design created and was created by. (i.e. industrialism).
  3. Social Nature of Creativity You need the strong creative (nodes) to foster the dialogue (ties) – a virus can’t exist without a host, just like software needs hardware to run.There needs to be a critical mass in order to have something ‘sovereign’, something of value to trade or exchange. People notice groups more than individuals – this is why the silo designermyth has been replaced with the network model of creativity.The aim of having a critical mass is to build up something that’s going to enable exchanges to happen and for the bar to be raised transnationally.
  4. Rather than consumption, why not, then, use these technologies to enhance participation?In order to reproduce and survive, capitalism has to shift from a focus on (profitable) function-oriented interaction to a focus on (sustainable) goal-oriented participation.
  5. This doesn’t apply just to personal computers but to new cars, many of which now come with music systems, such as Windows Automotive, that are highly proprietorial. Even if proprietorial bias were to be criminalised as an uncompetitive practice, how can we be sure that viruses will not persuade us how we like our eggs in the morning?
  6. What’s different here to using a laptop with Wi-Fi? Well, smart white goods can use everyware to communicate with other services online. They can order the milk, but they can also psychologically profile your private domestic life in ways hitherto only experienced by Jade Goody. This goes beyond the kind of consumer profiling enabled by store cards, it makes full use of mouse droppings, of our digital footprints. Everyware can also collaborate with other semantic environments, fully mapped out spaces that can be read by us, but which can also read us. These spaces are already mapped in detail thanks to our participation in social web applications such as Flickr and Facebook in which geotagging produces a wealth of data on the social, cultural and commercial activity of our postcodes. Convergence culture ensures compatibility and interoperability is key to the design of all smart products – they can all talk not just with each other but can interact with the richness of the social data now available online and in the smartwear around us. Our homes are entering the cloud, wherein they will procure not just goods and services but a mash-up of ideas and services creating a household-centred experience culture.
  7. We have to ask ourselves if this is what we really want. Is this being driven by customer demand or is demand being manufactured by the stealthy introduction of smartwear? One way of thinking about this is to examine the issue of ‘loyalty’, a key concept used by supermarkets in the past decade to create higher profit margins through close customer profiling. Loyalty schemes and savings dividends aren’t new, but coupled with smartwear they potentially could leave us less in control of our consumer choices. Our ‘free’ choices always have hidden costs.
  8. In the 1950s, TVs were not aligned or locked-in to particular channels, but then, there were only a handful of station. In most countries, they were, and remain, predominately commercial. Ever since, buying a TV has meant, potentially at least, buying the advertising they carry. We can turn the TV down, over or off, but, short of throwing it away, we can’t wholly escape the ad breaks. But TVs aren’t smart, they are interactive only in the most basic sense; they belong to a broadcasting era that’s past its sell by date. Same goes for radio – now we decide what we want to listen to, the ads follow the demographics mapped to our music choices.
  9. The smart fridge is at the forefront the new breed of media that is slowly replacing broadcasting; radio enabled, they are forms of narrowcasting in disguise. All those television and radio programmes were just a distraction from the ads. Of course the ads are a distraction to us, so it’s best that they circumvent this line of communication altogether. Smartwear will enhance brand loyalty by cutting out the middle-men (the broadcasters and consumers), allowing brands and distributors to pitch directly to our fridges.
  10. Smartware