1. New Media: Challenges and Opportunities Screen Leaders Europe Saturday 6th June 2009

4. Innovation / Invention Openess Consolidation THE INNVOATION CYCLE

5. TECHNOLOGY AUDIENCE BUSINESS MODEL

8. “ a global, internet-enabled platform for multiple forms of collaboration.”

9. a new medium

10. bits not atoms

11. “ tyranny of retail”

12. the long tail

13. content for you

14. all content is now just 1s and 0s

15. competition for eyeballs

16. > one billion computers* microsoft*

17. 415 million broadband connections* strategy analytics*

18. 50% of world population* mobileactive.org*

20. DESKTOP LAN INTERNET CLOUD ubiquitous broadband everywhere

21. TECHNOLOGY AUDIENCE BUSINESS MODEL

24. the net-generation

28. Aged 4-7 Aged 8-11 Aged 12-15 TV most popular form of media. On average 82 mins per day spent watching TV, compared to 6 mins on a PC Niche multichannel content popular Spend on average over 4 hrs a week online 45% of time spent viewing TV compared to 14% online After TV (53%), games (31%) would be missed most Spend on average over 8 hours per week online PC and mobile phone valued significantly more than TV 55% use social networking sites Interactivity Multi-tasking Sophistication Growing role in use of media Age-related Trends Childs Eye Media*

30. “ 57% of Europeans now regularly access the internet each week” Source: EIAA Press Release12.09.07 *

31. “ European internet users are spending 11.9 hours online each week and nearly a third (29%) are recognised as ʻ heavy ʼ internet users as they spend an average of 16 hours or more online each week – representing more than 48 million people” Source: EIAA Press Release12.09.07 *

32. “ Internet users access the internet 5.5 days per week” Source: EIAA Press Release12.09.07 *

33. “ Since 2006, there has been a 12% rise in the number of 55+ year olds using the internet each week and an 8% increase amongst women” Source: EIAA Press Release12.09.07 *

34. “ Broadband adoption amongst silver surfers is growing at a faster rate than the average European internet user (26% year on year growth compared to 14%)” Source: EIAA Press Release12.09.07 *

35. I WANT IT NOW, DADDY!

36. TECHNOLOGY AUDIENCE BUSINESS MODEL

37. attention economy

41. THANK YOU [email_address] http://www.calico.ie