Presented by Neil Killick at meetup of Agile Product Owners and Business Analysts group at Redbubble HQ, Melbourne on April 30th 2014.

1. How we use Agile and
Lean Startup at Redbubble

2. We’re trying things
❏ Create an awesome place to work
- Autonomy, Mastery, Purpose
❏ Create a shared language, vision and goals
❏ Create a culture of continuous learning and improvement,
e.g. Guilds, conference attendance, brown bags
❏ Focus on solving customer problems as a driver for
delivering business value
We are constantly trying to find better ways, and achieve better
outcomes

3. We want to innovate
❏ Make it easy to capture and distill new ideas
❏ Be able to evaluate and choose between
opportunities
❏ Work on the “right things”, given limited capacity
❏ Reserve capacity for innovation and research
How can we achieve these things?

4. Lean Canvas
❏ Lightweight business case
❏ Encourage thinking about
customer problems and the
value of solving them
❏ Variants can be used for new
features, new products, new
initiatives and new startup
ideas
We need a culture of fearless
experimentation for a tool like this
to work

5. Validated Learning
❏ Build small things -> Measure outcomes -> Learn things
-> Decide what to build next -> Repeat
❏ What goals do our customers have problems achieving?
❏ Problem hypotheses
❏ What is the business value of solving these problems?
❏ Value hypotheses
❏ What are the potential solutions for solving these
problems?
❏ Solution hypotheses

7. User/Customer Stories
❏ User story construct works for problem and solution hypotheses, but…
❏ Be aware of whether you are framing a customer problem or a business problem!
As a happy customer of Redbubble (Customer)
I want to receive an email when an artist I like uploads new designs (Solution)
So that I can buy more awesome custom T-shirts (Goal)
vs
As a happy customer of Redbubble (Customer)
I want to buy more awesome custom T-shirts (Solution)
So that I can stand out amongst my friends (Goal)

8. “Agile” things we do
❏ We work in cross-functional teams
❏ We can ship code on demand (multiples times daily)
❏ Developers are trusted to release and support code changes
❏ Work daily with business owners and other stakeholders
❏ Lots of face-to-face conversations with each other - and our customers
❏ Always trying to improve
We want to become more effective, not “Agile”.
Embracing Agile and Lean Startup principles helps with this.

9. Any questions?