An introduction to personas for technical authors
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The document introduces personas and their use for technical authors. It defines personas as fictional representations of real user groups that capture goals, behaviors, and characteristics. Personas put a human face on users to encourage user-centered design. The document provides tips for creating effective personas through user research and defining user groups. It also offers examples of fully developed personas and suggests using personas throughout the design process for communication, prioritization and evaluation.
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An introduction to personas for technical authors
- 1. An introduction to personas for technical authors Neil Turner June 2010
- 8. A quick and dirty persona
- 12. Why use personas? Sometimes the journey is more important than the destination…
- 14. 1. Find out everything you can about your users
- 16. Affinity diagramming can help to analyse findings
- 17. 2. Determine your user groups & their characteristics
- 19. Map user characteristics Every day Every 12 months Martha Jane Samantha Kevin Frequency of use Peter
- 20. Some example user groups
- 21. Set the design scope Novice Expert Computer and IT experience
- 22. 3. Start creating your personas
- 29. Focus on a few core personas
- 30. Make sure your personas are believable
- 35. Create and discuss personas as a group Gosh, do you think that Randy would really say that?
- 37. Make your personas challenging
- 39. Reuse them (don’t re-invent the wheel)
- 42. Thank you, and good night…
Editor's Notes
- The last point is really important – Garbage in, garbage out.
- In case you didn’t guess – it’s an egg with a face on it!
- In case you didn’t guess – it’s an egg with a face on it!
- The last point is really important – Garbage in, garbage out.
- This is a persona created for the OCR ADM project. It’s quite detailed outlining background about the person, a day in their life and their attitude towards technology and OCR
- Personas don’t have to be so detailed. They can be brief, just giving enough information for people to put themselves in that person’s shoes.
- You could have very quick and dirty personas. All it takes is 15 minutes to very quickly start putting together a persona.
- This is a very slick example persona from Nokia. It’s more of a storyboard really but shows a really good way of using personas to demonstrate how a product might be used.
- Monkey persona?
- The last one is really important. The journey is just as important as the destination! In other word, you learn loads through the process of creating personas.
- Monkey persona?
- Elementary my dear Watson!
- Elementary my dear Watson!
- From all the people that could user your site or product, which are the most important ones? Who does it primarily need to be designed for?
- A group doesn’t just have to be a demographic group. It could be based around similar attitudes, level of engagement, behaviour etc…
- A group doesn’t just have to be a demographic group. It could be based around similar attitudes, level of engagement, behaviour etc…
- These are some example user groups and personas that were created for a Cambridge community website.
- A group doesn’t just have to be a demographic group. It could be based around similar attitudes, level of engagement, behaviour etc…
- These are some persona cards that were created to help everyone get to know the personas. You can see some information about the persona on the back of each card, together with what is important to them and a good quote.
- These are some persona cards that were created to help everyone get to know the personas. You can see some information about the persona on the back of each card, together with what is important to them and a good quote.
- You might have identify a lot of different users – it’s best to focus on those that are most important. You can’t design something for everyone, so the key is to get a good mix of the users you really care about.
- If you’re designing a computer system to be used in schools, don’t base your personas on characters from Grange Hill!!!
- Comedy names, such as ‘Miguel the Mexican’ are best avoided, as are celebrity names, such as ‘Jo Lo’ or ‘Madonna’
- Comedy names, such as ‘Miguel the Mexican’ are best avoided, as are celebrity names, such as ‘Jo Lo’ or ‘Madonna’
- If you’re designing a computer system to be used in schools, don’t base your personas on characters from Grange Hill!!!
- The last example is from a company that used to send their personas birthday cards and would receive holiday postcards from their personas. It’s all about getting people regularly thinking about their users.
- The last example is from a company that used to send their personas birthday cards and would receive holiday postcards from their personas. It’s all about getting people regularly thinking about their users.
- The last example is from a company that used to send their personas birthday cards and would receive holiday postcards from their personas. It’s all about getting people regularly thinking about their users.