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Presentation Skills
Overview	
  of	
  session




         1. Body Language
         2. Communication Tone and Voice
         4. Developing a Winning Presentation
         5. Technical Expertise
         6. Confront the brutal facts
Body	
  Language
Body	
  Language	
  -­‐	
  Intro




        Did	
  you	
  know	
  that	
  body	
  language	
  accounts	
  for	
  up	
  to	
  90%	
  of	
  a	
  
             conversa;on!	
  

        Our	
  body	
  language	
  will	
  give	
  others	
  an	
  impression	
  of	
  ourselves	
  or	
  
           show	
  our	
  emo;ons.




          “This	
  new	
  policy	
  is	
  going	
  to	
  be	
  exci;ng.
Body	
  Language	
  –	
  Habits


   What	
  is	
  the	
  meaning	
  of:

   •   Touching	
  your	
  nose	
  when	
  saying	
  something?
   •   Looking	
  down?
   •   Touching	
  your	
  ear?
   •   Covering	
  your	
  mouth	
  with	
  your	
  hand	
  when	
  talking?
Body	
  Language	
  -­‐	
  Posture




                                 Introvert	
  -­‐	
  extrovert
Body	
  Language	
  –	
  Business	
  Body	
  Language


    Business	
  can	
  be	
  construed	
  as	
  combat,	
  cour1ng,	
  socialising,	
  sparring..
Body	
  Language	
  –	
  Business	
  Body	
  Language




   The	
  hand	
  shake	
  and	
  the	
  introduc0on
   • This	
  helps	
  to	
  regulate	
  the	
  flow	
  of	
  communica;on.	
  It	
  signals	
  interest	
  in	
  
     others	
  and	
  increases	
  the	
  speaker's	
  credibility.	
  Speakers	
  who	
  make	
  eye	
  
     contact	
  open	
  the	
  flow	
  of	
  communica;on	
  and	
  convey	
  interest,	
  concern,	
  
     warmth,	
  and	
  credibility.	
  
Body	
  Language	
  –	
  Business	
  Body	
  Language

   	
  

   Facial	
  Expressions:	
  
          • Smiling	
  is	
  a	
  powerful	
  cue	
  that	
  transmits	
  happiness,	
  friendliness,	
  
            warmth,	
  and	
  liking.	
  So,	
  if	
  you	
  smile	
  frequently	
  you	
  will	
  be	
  perceived	
  
            as	
  more	
  likable,	
  friendly,	
  warm,	
  and	
  approachable.	
  
Body	
  Language	
  –	
  Habits


   Nega;ve	
  habits:
   Speech:	
  "uhmm,"	
  "you	
  know,"	
  
   Behavioural:	
  jingle	
  our	
  keys,	
  pacing...
   These	
  distract	
  from	
  the	
  message	
  you	
  are	
  trying	
  to	
  get	
  across.


   Assess	
  your	
  posi;ve	
  and	
  nega;ves	
  now.

   Mirroring	
  -­‐	
  adop;ng	
  their	
  habits
Communica=on	
  tone	
  and	
  voice


   Ac1ve	
  Listening

   Good	
  speakers	
  not	
  only	
  inform	
  their	
  audience,	
  they	
  also	
  listen	
  to	
  them.	
  
   Ac#ve	
  listening	
  is	
  NOT	
  the	
  same	
  as	
  hearing!	
  
Developing	
  a	
  winning	
  presenta5on
Developing	
  a	
  Winning	
  Presenta=on


     Have	
  a	
  point!
   ...change	
  what	
  people	
  think,	
  feel	
  or	
  do


   The single most important thing
   you can do to dramatically
   improve your presentations is to
   have a story to tell.
Developing	
  a	
  Winning	
  Presenta=on



   Structure:	
  
   Plan	
  to	
  move	
  them	
  from	
  point	
  A	
  to	
  point	
  B	
  in	
  x	
  slides
Developing	
  a	
  Winning	
  Presenta=on


   Structuring	
  the	
  presenta1on	
  -­‐	
  the	
  longest	
  challenge
Developing	
  a	
  Winning	
  Presenta=on


       THINKING

      SKETCHING

                               BUILDING
       SCRIPTING                            REHEARSING
                                SLIDES



       90 HOURS
       30 SLIDES
Developing	
  a	
  Winning	
  Presenta=on




              Act	
  1:	
  Create	
  the	
  Story
              Act	
  2:	
  Deliver	
  the	
  Experience
              Act	
  3:	
  Refine	
  and	
  Rehearse
Delivering the presentation



  “To	
  fail	
  to	
  prepare	
  is	
  to	
  prepare	
  to	
  fail”

  •    Body	
  of	
  presenta;on	
  :	
  ask	
  yourself	
  -­‐	
  purpose,	
  who’s
       a]ending,	
  what	
  does	
  the	
  audience	
  already	
  know	
  about
       the	
  subject?
  •    Focus	
  on	
  The	
  One	
  Thing.
  •    Allow	
  the	
  audience	
  to	
  stay	
  focused!
Delivering the presentation



  Planning	
  and	
  Research

  “To	
  fail	
  to	
  prepare	
  is	
  to	
  prepare	
  to	
  fail”

  •    Begin	
  with	
  introduc;ons/ground	
  rules
  •    Spend	
  some	
  ;me	
  introducing	
  yourself,	
  let	
  them	
  know	
  you	
  are	
  a	
  real	
  
       person!
  •    Authority	
  –	
  why	
  they	
  should	
  listen	
  to	
  you
Delivering the presentation




           Tell	
  them	
  what	
  you’re	
  going	
  to	
  tell	
  them.	
  
                             Then	
  tell	
  them.	
  
            Then	
  tell	
  them	
  what	
  you’ve	
  told	
  them.
Start strong!

 (A story not a joke.)
Design great slides - it really matters
A powerful intro



      People will forget what you said, people will forget
        what you did, but people will never forget how
                      you made them feel.
                                        –Maya Angelou
A powerful intro


                   Our mission to Cannes
The brain doesn’t pay attention to boring things




                                                   DOPAMINE
                                   EMOTIONALLY
                                     CHARGED
                                      EVENT
Practice
Developing	
  a	
  Winning	
  Presenta=on


   A	
  strong	
  agency	
  model:


   Current	
  situa0on	
  >	
  Research	
  >	
  Key	
  insight	
  >	
  Strategy	
  >	
  Crea0ve	
  >	
  Concl.
Current	
  situa0on	
  >	
  Research	
  >	
  Key	
  insight	
  >	
  Strategy	
  >	
  Crea0ve	
  >	
  Concl.


•    Gut	
  feel
•    Honesty	
  and	
  Bravery
Current	
  situa0on	
  >	
  Research	
  >	
  Key	
  insight	
  >	
  Strategy	
  >	
  Crea0ve	
  >	
  Concl.


•    Casual	
  insights
•    Scien0fic	
  processes
•    Impact	
  studies
Current	
  situa0on	
  >	
  Research	
  >	
  Key	
  insight	
  >	
  Strategy	
  >	
  Crea0ve	
  >	
  Concl.


•    Human	
  truth/consumer	
  behaviour
•    Sales	
  related
Current	
  situa0on	
  >	
  Research	
  >	
  Key	
  insight	
  >	
  Strategy	
  >	
  Crea0ve	
  >	
  Concl.


•    Budget
•    Future	
  mindedness
•    Thorough	
  mix	
  of	
  communica0on	
  elements
Current	
  situa0on	
  >	
  Research	
  >	
  Key	
  insight	
  >	
  Strategy	
  >	
  Crea0ve	
  >	
  Concl.


Blow	
  their	
  socks	
  off!
Current	
  situa0on	
  >	
  Research	
  >	
  Key	
  insight	
  >	
  Strategy	
  >	
  Crea0ve	
  >	
  Concl.


Tell	
  them	
  what	
  you’ve	
  told	
  them
Developing	
  a	
  winning	
  presenta=on



      The	
  Rule	
  of	
  Synergy

      When	
  2	
  people	
  come	
  together	
  in	
  like-­‐mindedness	
  to	
  achieve	
  the	
  
        same	
  goal,	
  the	
  result	
  is	
  far	
  greater	
  than	
  before.

      Always	
  present	
  with	
  the	
  thought	
  in	
  mind	
  “if	
  the	
  client	
  wins	
  out	
  of	
  
         this,	
  I	
  win”.
Developing	
  a	
  Winning	
  Presenta=on



     Using	
  visual	
  aids	
  &	
  graphic	
  media


     At	
  least	
  60%	
  graphics	
  (charts,	
  graphs,	
  images)
     Steve	
  Jobs	
  -­‐	
  No	
  bullet	
  points.	
  Ever.
     The	
  leave-­‐behind
Developing	
  a	
  Winning	
  Presenta=on




                 Master	
  stage	
  presence


                  Nerves.	
  Body	
  language.	
  Eye	
  contact...
Tips	
  and	
  Techniques



    •   Vary	
  your	
  voice.	
  	
  If	
  you	
  do	
  not	
  modulate	
  your	
  voice,	
  you will	
  be	
  
        perceived	
  as	
  boring	
  and	
  dull.	
  
    •   Reading	
  from	
  handouts:	
  un-­‐confuse	
  the	
  audience!
    •   Do	
  not	
  wave	
  a	
  pointer	
  around.	
  	
  The	
  audience	
  will become	
  fixated	
  upon	
  
        your	
  “sword”	
  instead	
  of	
  you.
    •   Speak	
  to	
  the	
  audience	
  …	
  	
  NOT	
  to	
  the	
  visual	
  aids
    •   Circulate	
  around	
  the	
  room	
  as	
  you	
  speak	
  –	
  this	
  creates	
  physical	
  closeness	
  
        to	
  the	
  audience.
    •   Get	
  to	
  the	
  presenta;on	
  before	
  your	
  audience	
  arrives	
  and	
  be	
  the	
  last	
  one	
  
        to	
  leave.
Developing	
  a	
  Winning	
  Presenta=on




                                            ...its often won or lost
                                            at question time
Ending off well



    •   Always	
  allow	
  ;me	
  at	
  the	
  end	
  of	
  the	
  presenta;on	
  for	
  ques;ons.
    •   Keep	
  your	
  cool	
  if	
  a	
  ques;oner	
  disagrees	
  with	
  you…	
  You	
  are	
  a
        professional!	
  
    •   When	
  a	
  ques;on	
  is	
  asked,	
  repeat	
  it	
  to	
  ensure	
  everyone
        (including	
  you)	
  heard	
  it	
  correctly.
    •   When	
  answering,	
  direct	
  your	
  remarks	
  to	
  the	
  en;re	
  audience	
  to
        keep	
  everyone	
  focused,	
  not	
  just	
  the	
  ques;oner.
    •   Answers	
  that	
  last	
  10	
  to	
  40	
  seconds	
  work	
  best.
Technical	
  specifics
Thank	
  you

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New presentation skills

  • 2. Overview  of  session 1. Body Language 2. Communication Tone and Voice 4. Developing a Winning Presentation 5. Technical Expertise 6. Confront the brutal facts
  • 4. Body  Language  -­‐  Intro Did  you  know  that  body  language  accounts  for  up  to  90%  of  a   conversa;on!   Our  body  language  will  give  others  an  impression  of  ourselves  or   show  our  emo;ons. “This  new  policy  is  going  to  be  exci;ng.
  • 5. Body  Language  –  Habits What  is  the  meaning  of: • Touching  your  nose  when  saying  something? • Looking  down? • Touching  your  ear? • Covering  your  mouth  with  your  hand  when  talking?
  • 6. Body  Language  -­‐  Posture Introvert  -­‐  extrovert
  • 7. Body  Language  –  Business  Body  Language Business  can  be  construed  as  combat,  cour1ng,  socialising,  sparring..
  • 8. Body  Language  –  Business  Body  Language The  hand  shake  and  the  introduc0on • This  helps  to  regulate  the  flow  of  communica;on.  It  signals  interest  in   others  and  increases  the  speaker's  credibility.  Speakers  who  make  eye   contact  open  the  flow  of  communica;on  and  convey  interest,  concern,   warmth,  and  credibility.  
  • 9. Body  Language  –  Business  Body  Language   Facial  Expressions:   • Smiling  is  a  powerful  cue  that  transmits  happiness,  friendliness,   warmth,  and  liking.  So,  if  you  smile  frequently  you  will  be  perceived   as  more  likable,  friendly,  warm,  and  approachable.  
  • 10. Body  Language  –  Habits Nega;ve  habits: Speech:  "uhmm,"  "you  know,"   Behavioural:  jingle  our  keys,  pacing... These  distract  from  the  message  you  are  trying  to  get  across. Assess  your  posi;ve  and  nega;ves  now. Mirroring  -­‐  adop;ng  their  habits
  • 11. Communica=on  tone  and  voice Ac1ve  Listening Good  speakers  not  only  inform  their  audience,  they  also  listen  to  them.   Ac#ve  listening  is  NOT  the  same  as  hearing!  
  • 12. Developing  a  winning  presenta5on
  • 13. Developing  a  Winning  Presenta=on Have  a  point! ...change  what  people  think,  feel  or  do The single most important thing you can do to dramatically improve your presentations is to have a story to tell.
  • 14. Developing  a  Winning  Presenta=on Structure:   Plan  to  move  them  from  point  A  to  point  B  in  x  slides
  • 15. Developing  a  Winning  Presenta=on Structuring  the  presenta1on  -­‐  the  longest  challenge
  • 16. Developing  a  Winning  Presenta=on THINKING SKETCHING BUILDING SCRIPTING REHEARSING SLIDES 90 HOURS 30 SLIDES
  • 17. Developing  a  Winning  Presenta=on Act  1:  Create  the  Story Act  2:  Deliver  the  Experience Act  3:  Refine  and  Rehearse
  • 18. Delivering the presentation “To  fail  to  prepare  is  to  prepare  to  fail” • Body  of  presenta;on  :  ask  yourself  -­‐  purpose,  who’s a]ending,  what  does  the  audience  already  know  about the  subject? • Focus  on  The  One  Thing. • Allow  the  audience  to  stay  focused!
  • 19. Delivering the presentation Planning  and  Research “To  fail  to  prepare  is  to  prepare  to  fail” • Begin  with  introduc;ons/ground  rules • Spend  some  ;me  introducing  yourself,  let  them  know  you  are  a  real   person! • Authority  –  why  they  should  listen  to  you
  • 20. Delivering the presentation Tell  them  what  you’re  going  to  tell  them.   Then  tell  them.   Then  tell  them  what  you’ve  told  them.
  • 21. Start strong! (A story not a joke.)
  • 22. Design great slides - it really matters
  • 23. A powerful intro People will forget what you said, people will forget what you did, but people will never forget how you made them feel. –Maya Angelou
  • 24. A powerful intro Our mission to Cannes
  • 25. The brain doesn’t pay attention to boring things DOPAMINE EMOTIONALLY CHARGED EVENT
  • 27. Developing  a  Winning  Presenta=on A  strong  agency  model: Current  situa0on  >  Research  >  Key  insight  >  Strategy  >  Crea0ve  >  Concl.
  • 28. Current  situa0on  >  Research  >  Key  insight  >  Strategy  >  Crea0ve  >  Concl. • Gut  feel • Honesty  and  Bravery
  • 29. Current  situa0on  >  Research  >  Key  insight  >  Strategy  >  Crea0ve  >  Concl. • Casual  insights • Scien0fic  processes • Impact  studies
  • 30. Current  situa0on  >  Research  >  Key  insight  >  Strategy  >  Crea0ve  >  Concl. • Human  truth/consumer  behaviour • Sales  related
  • 31. Current  situa0on  >  Research  >  Key  insight  >  Strategy  >  Crea0ve  >  Concl. • Budget • Future  mindedness • Thorough  mix  of  communica0on  elements
  • 32. Current  situa0on  >  Research  >  Key  insight  >  Strategy  >  Crea0ve  >  Concl. Blow  their  socks  off!
  • 33. Current  situa0on  >  Research  >  Key  insight  >  Strategy  >  Crea0ve  >  Concl. Tell  them  what  you’ve  told  them
  • 34. Developing  a  winning  presenta=on The  Rule  of  Synergy When  2  people  come  together  in  like-­‐mindedness  to  achieve  the   same  goal,  the  result  is  far  greater  than  before. Always  present  with  the  thought  in  mind  “if  the  client  wins  out  of   this,  I  win”.
  • 35. Developing  a  Winning  Presenta=on Using  visual  aids  &  graphic  media At  least  60%  graphics  (charts,  graphs,  images) Steve  Jobs  -­‐  No  bullet  points.  Ever. The  leave-­‐behind
  • 36. Developing  a  Winning  Presenta=on Master  stage  presence Nerves.  Body  language.  Eye  contact...
  • 37. Tips  and  Techniques • Vary  your  voice.    If  you  do  not  modulate  your  voice,  you will  be   perceived  as  boring  and  dull.   • Reading  from  handouts:  un-­‐confuse  the  audience! • Do  not  wave  a  pointer  around.    The  audience  will become  fixated  upon   your  “sword”  instead  of  you. • Speak  to  the  audience  …    NOT  to  the  visual  aids • Circulate  around  the  room  as  you  speak  –  this  creates  physical  closeness   to  the  audience. • Get  to  the  presenta;on  before  your  audience  arrives  and  be  the  last  one   to  leave.
  • 38. Developing  a  Winning  Presenta=on ...its often won or lost at question time
  • 39. Ending off well • Always  allow  ;me  at  the  end  of  the  presenta;on  for  ques;ons. • Keep  your  cool  if  a  ques;oner  disagrees  with  you…  You  are  a professional!   • When  a  ques;on  is  asked,  repeat  it  to  ensure  everyone (including  you)  heard  it  correctly. • When  answering,  direct  your  remarks  to  the  en;re  audience  to keep  everyone  focused,  not  just  the  ques;oner. • Answers  that  last  10  to  40  seconds  work  best.