This is based on over 30 years of experience in helping the best ad agencies and others attract THE best new clients. I'm offering it at a special price for those C-level and other leaders who are SERIOUS about making business growth a priority and want to enlist me to craft a program for them NOW. If so, we can be reaching out to a highly customized new database of your most desirable ideal clients by as early as the day after Labor Day!

1. A Special Offer to Select Clients From
T ai l o r ed B u si n ess D ev el o p m en t So l u t i o n s
B e sp o k e En t e r t a i n m en t / Co n t en t Pr o d u c t i o n

2. If You Don’t Have a New Business Machine
Already Cranked Up and Winning New Clients
For Your Company Now?
X X X
You Better Make Building One a Priority Pronto
If You Plan to Grow Your Business This Year

3. But If You Are Ready to Make
New Business a Real Priority?
(and Are Prepared to Commit the
Resources, Energy, People and Personal
Attention Such Efforts Demand!)
Then Now is Actually an Ideal Time
to Polish Up Your Processes and Pitch
Presentation (or create new ones)
and then Craft and Execute
a Meaningful Plan

4. Introducing Exterior Design’s
Special “Gear Up for 4Q” Program
for Select Agencies/Marketing Services + Other Firms Eager to
Launch Aggressive Business Development Programs…Now
Fact: The week(s) following Labor Day represent one of
the two* most productive times of the year for outbound
new business efforts
Why? Almost all C-level client decision-makers recognize
that the year-end is fast approaching…and that they still do
have four months to dramatically make things happen
(*The other best time of year for prospecting is the VERY first business week of
each new year. Ask around if you don’t believe me…)

5. August Activities
Launch of project
1. Rigorous brand review of your company
(including all new biz materials, online
presence, etc.)
2. Articulate/establish your basic growth goals
and your most audacious overall objectives
3. Establish approval process, participants,
and identify any additional expenses beyond
fees (travel, other external resources, etc.)

6. August Activities
Tools
1. Identify any existing content that can be used or
modified for key outreach components
2. Review Exterior Design recommended approach:
Intro piece and one-page manifesto/”ask” for the
business (templates available as is
creative/strategic partner to execute)
3. Establish process for developing said tools and
participants charged with development and/or
execution

7. August Activities
Targets
1. Review Exterior Design Criteria Tools to establish specifics
regarding your best prospects to use as a filter for all
prospect identification
2. Exterior Design submits initial Prospect Lists: 25-50 TOP
Prospects, an additional half dozen as your most desirable
KEY Prospects (additional database of general prospects
may also be developed at this time upon request)
3. Exterior Design conducts topline research on TOP Prospects
and In-Depth Research on KEY Prospects
a. Each completed Client Prospect Form includes crucial strategic and/or
creative recommendations for outreach

8. Criteria Tools
(page 1 of each form shown below)

9. Initial Prospect Worksheet
Please note that this form can also serve as a “real time” status report if we can establish the best way to house or
share it on a daily/regular basis. Ideally, key clients would have ready access at any time.

10. Initial Prospect Worksheet:
Content
Columns include:
1. Company (Top or Key Prospect plus web + other
online presence)
2. Industry Category (Primary or Secondary)
3. Summary
4. Revenue/Key Info
5 – 12. Key Contact, Title, Phone, Email, Address
13. Rationale for Inclusion (Exterior Design)
14. Additional POV (your notes, response, questions)
15. Agency Relationships

11. August Activities
Research Deliverables: Prospect Client Forms
1. The research done as a key component of
this project is designed to create a new
baseline of information and initial
strategic/creative recommendations for
each of the TOP and KEY prospect
companies investigated.
• KEY Prospect research is very in-depth;
• TOP prospects more topline, but still
very valuable

12. Prospect Client Form:
Method of Delivery

13. TOP Prospect Client Form:
Basic Outline
1. Introduction to Company/Brand
Snapshot Summary of Company/Brand; Boilerplate Information (address, phone, website,
etc.), Key Facts (ownership, annual sales/revenue, media spend, etc.) , Brands (Brand
Families) Most Recent Key Headlines; Current Agency AOR and/or other partners; Primary
Decision-maker(s)
2. Applying YOUR Prospect Criteria Filter
3. Key Discoveries
What is the most compelling information found that supports our including the company in
this process?)
4. Initial Strategic Recommendations
Practical Rationale, Emotional Inspiration; Reason(s) to Believe / Secret Weapons in YOUR
Arsenal, etc.; Recommended Strategy for Outreach/Pursuit
5. Then & Now: Company History, Recent News

14. KEY Prospect Client Form:
Detailed Outline
NOTE: KEY Prospect Forms replicate initial info from TOP Prospect Outline. Items below in bold represent more
in-depth research for KEY Prospects
1. Introduction to Company/Brand 8. Current/Recent Brand, Campaigns & Media Mix
Snapshot Summary of Company/Brand; Boilerplate Infor- Brand Identity (Current Logo, Identity, etc.); Also,
mation (address, phones, website, etc.), Key Facts Creative/Digital/Social Samples; Results (Sales, Awards,
(ownership, annual sales/revenue, media spend, etc.) , etc.)
Brands (Brand Families) Most Recent Key Headlines; 9. Key Targets
Current Agency AOR and/or other partners; Primary Primary Audience; Brand Enthusiasts/Loyalists;
Decision-maker(s) Secondary Audience; Non-Users
2. Applying YOUR Prospect Criteria Filter 10. Competitive Landscape
3. Key Discoveries Primary Competitor; Additional Competitors; Category
What is the most compelling information found that Analysis
supports our including the company in this process?) 11. Future Forecast
4. Initial Strategic Recommendations Biggest Threats & Obstacles; What’s in the Pipeline?
Practical Rationale, Emotional Inspiration; Reason(s) to 12. Key Strategic Questions
Believe / Secret Weapons in YOUR Arsenal, etc.; • What role does advertising typically play in the
Recommended Strategy for Outreach/Pursuit category?
5. Then & Now: Company History, Recent News • What is their current and past agency history? (Single
6. In-Depth Client Leadership Profiles agency? Multiple firms?
Also, Your Leadership Analysis (LinkedIn, etc.) • What specific and measureable objectives does the
7. More In-Depth Company History & Current company and/or its leaders most care about?
Information • How can we think differently from any other agency
about the category and the competition the brand faces
so that we can address a more interesting and higher-
level opportunity than they knew they had?

15. September Activities
Final Deliverables
– All deliverables (including all Prospect Client Forms and
strategies/creative concepts for outreach) are considered FINAL
only when approved by key client leader as identified at onset of
program
– All materials to client week before Labor Day (or TBD); finals
delivered Tuesday after Labor Day
Execution
– Exterior Design will work with client team to activate actual
outreach plan for the rest of the business week that follows Labor
Day to ensure actual activation
– Exterior Design can be engaged for a Phase 2 assignment which
would involve ongoing collaborative outreach on your behalf as
well as possibly crafting content for initial meetings, pitches, etc.

16. What’s the Outcome of All This?
Your final takeaway from just this initial phase?
Confidence in having the right storytelling tools and styles of
sharing (digitally, via mail, in person, etc.) done and ready to
be deployed
A new double-barreled database of both immediate ideal
potential new client contacts (key, validated prospects) and a
larger body of additional constituents, more prospects and
others (master database)
And a meaningful, sustainable plan in place and ready to
activate so as to actually do something with these new tools

17. What is the Timing of the Program?
4-6 Weeks (based on your calendar, etc.)
For the purposes of this special offer, you need to book as early as possible to
allow for August to be the primary month of prep activity – thus allowing for
final production, deployment of tactics and program launch: i.e., actual
September outreach
(Note: To enjoy the discounted pricing, project must be booked/activated prior to August 15 – more
information follows in this document.)
This approach is purposefully designed to move along quickly because it’s
Tyree’s considered belief that everyone who has ever done this successfully in
the past has always been ridiculously busy (so that shouldn’t matter if new
business growth is, indeed, something you need and want now)
So if, however, your agency or firm is not in a position to make this a real
priority (due to whatever ongoing business or client concerns will require your
attention or because you’re scheduled to be in the Caribbean for all of
August, etc.), then now is not the time for Tyree and Exterior Design to engage

18. How Much?
(And What’s So Special About this Offer?)
• Pricing – both regular fee for this intensive program
and the Special Offer discount amount – are readily
available upon request. But that information is not
appropriate for public postings such as this.
• Please contact me at Neilan@NeilanTyree.com and I’ll
be happy to share specifics with you and am also
happy to answer any questions you may have.

19. And With All Due Respect…
You Don’t Want the End of the Year to
Look Like THIS in Regard to How You Spent
the 4th Quarter Building Your Business, Do You?
X X X X
X X X X

20. Finally…
If not
now, then
when?

21. Please contact me for more details or to
book the project for your firm!

22. Thank You
T ai l o r ed B u si n ess D ev el o p m en t So l u t i o n s
B e sp o k e En t e r t a i n m en t / Co n t en t Pr o d u c t i o n