1. Research analysis into the mediums of
ancillary texts.
CD cover (front and back), CD and
Magazine advertising

2. CD Cover (front)
Main image: Typography:
• Matt is looking at the Matt Cardle (artist)
camera. When We Collide
- By doing this potential (album)
buyers are able to identify • Two different types of
with Matt as this is his first typography is used.
album. - Matt Cardle , this font
• A medium-shot shows Matt could be seen as a
is causally dressed wearing a signature, he’s establishing
jacket. himself after winning.
- This could reinforce his - When We Collide,
‘chilled out’ character. is easy to read and buyers
are able to easily identify
the name of the album.
Colours:
• The black and white colour scheme,
allows ‘The X Factor’ winners logo to stand
out.
- This is important as he's new this is
how potential buyers are to identify him.

3. CD Cover (front)
Main image:
• Matt looks down instead of
looking directly at the
camera. Typography:
- Gazing at the ground MATT CARDLE (artist)
Matt looks pensive. LETTERS (album)
• He's standing clasping his • The typography is simple.
hands together and isn’t - This could relate to
showing much facial Matt’s simplicity and again
expression. his ‘relaxed’ personality.
- This could connote the • The font used is also easy
‘sad’ emotions spread across to read.
various songs. - This is useful as
• A medium-shot shows Matt potential buyers are able to
dressed in a shirt, with scruffy read the wording clearly.
gelled hair.
- This could reinforce his
‘relaxed’ personality. Colours:
• The colour used is fairly dull.
- One colour could suggest he’s feeling
one mood throughout the 13 songs
featured on this CD.

4. CD Cover (back)
Record company and logo. Barcode.
Track listing – Matt has 13
songs featured on this CD.
- Starlight
- Run For Your Life
- All For Nothing
- Pull Me Under
Most common features - Amazing
- Faithless
Institutional information
- Who produced it
found on the reverse of a - Beat Of A Breaking Heart
- Richard ‘Biff’ Stannard CD Cover (example of Matt - Stars & Lovers
- Ash Howes
- Gary Barlow
Cardle) - Letters
- Reflections
- Year it was produced - Walking On Water
- 2011 - Slowly
- When We Collide
Some sort of imagery, though not all the time.
Examples include:
Needs to relate to the - Image of artist
front cover of the CD. - Some sort of location
- Patterns

5. CD
Typography:
MATT CARDLE (artist)
LETTERS (album)
Copyright information:
• The typography is simple.
• Written copyright
• Same font as on the album
information:
cover.
- For example year of
production...
• Copyright/Record label
• Shows the record company
information in small print.
logos
Allows artist and album
name to stand out.
Colours:
• CD is one colour
- Allows the black font to stand out, as
this states important information.
• Different font colour to the colour used
on the front album cover.

6. CD Cover (front)
Main image:
• Ellie is looking away from Typography:
the camera instead of looking ELLIE
directly at it. GOULDING(artist)
- Gives her a relaxed look. LIGHTS (album)
• Her make-up is quite light,
allowing the ‘dotted light • Both the typography for
effect’ to stand out. the artist and album name
- This reinforcing the name are easy to read.
of the album. - This is useful as
• Same image used on her potential buyers are able to
magazine advert. This creates read the wording clearly.
an identity as potential buyers • Simple fonts and one
will be able to match the colour create an identity as
magazine advert with the CD the same font is used on
Colours:
cover. her advert.
• The golden colour in the font and ‘dotted
• The font stands out and is
light effect’ relate to the album name.
clear.
• The use of only two colours – black and
gold, allow the Ellie and the typography to
stand out as the cover doesn’t look
overcrowded.

7. CD Cover (back)
Fold over (side of CD)
- Album name Track listing – Ellie has 10
- Ligths songs featured on this CD.
- Name of artist - Guns and Horses
- Ellie Goulding - Starry Eyed
- Place opposite sides - This Love (Will Be Your
Downfall)
- Under The Sheets
Institutional information - The Writer
- Year it was produced
- Every Time You Go
- 2010
- Wish I Stayed
-Produced in the UK
- Copyright information - Your Biggest Mistake
- I’ll Hold My Breath
- Salt Skin
Record company and logo
Front cover uses the colour black and looks
crowed because the image takes up a lot of
space. This could be a reason to have one Barcode
colour for the back cover – keeping it plain.

8. CD
Typography:
ELLIE
GOULDING(artist)
Copyright information:
LIGHTS (album)
• Written copyright
• The typography is simple.
information:
• Same font as on the album
- For example year of
cover.
production...
• Shows the record company
• Copyright/Record label
logos
information in small print.
Allows artist and album
name to stand out.
Colours:
• CD is one colour
- Allows the white font to stand out, as
this states important information.
• Different font colour to the colour used
on the front album cover.

9. Aim of a CD front/back cover:
• Attract audiences:
- The cover must be eye catching.
- Audiences must be able to identify the artist/band through image(s) and album name.
• Show a visual representation of the artist:
- Show the personality of the artist/band from images, e.g. Facial expressions.
• Use the typical codes and conventions.
Example on the front CD Cover:
- Simple colour scheme.
- Artist/Band names clearly stated.
- Name of the album clearly identifiable.
Example on the back CD Cover:
- Song titles noticeably listed.
- Barcode.
- Record company/logo.
- Institutional information.
• Maximise sales and revenue.

10. Magazine Advertising
Use of colours: Image of artist:
- Gold. - Same image used on her
- White. CD cover. This creates an
- Black. identity.
The use of the black as her -She is looking away from
top is seen as a background the camera.
colour which allows the gold - The close up allows
writing (name of artist and potential buyers to identify
album name) and the writing with her.
in white (reviews and record
label) to stand out
Font: Reviews:
- Font is clear/easy to read -Reviews from trusted
(artist/album name and newspapers and magazines
reviews) allow potential buyers to
- Likely to attract females, believe she is talented and
suggesting this album is persuades them to buy the
focused on attracting females album.
rather than males. - The stars and comments
The name of the album is Lights: are almost like a
- This is reinforced with the golden dots placed on reassurance before people
her hair and slightly behind her. for the album.

11. Magazine Advertising
Use of contrasting colours: Image of artist:
- Orange. - The image is slightly faded.
- White. - The image is a close up of
- Black. Ed Sheeran’s (artist) face.
The use of the black and - He is looking directly at the
white text against the orange camera.
background allow it to stand - The close up, and the
out. fact that he is looking
directly at the camera allows
potential buyers to identify
Font: the artist.
- Font is clear/easy to read.
iTunes logo:
Place of wording: - This stands out clearly as
-The wordings are in line and the black contrast with the
placed one after the other. orange.
- This makes it easy to - The iTunes logo signifies,
read, and ensures everything The name of the album is : the producers are taking
is read. - This may look plain and simple, however, it stands into account the changes in
- The word click is underlined, out and potential buyers are to easily remember how people consume music
this suggesting it is easy to be this because of its simplicity. electronically instead of
downloaded on iTunes. buying CD’s.

12. Aim of a Magazine advert:
• Attract audiences:
- The advert must be eye catching.
- Audiences must be able to identify the artist/band through image(s) and album name clearly
stated.
• Show a visual representation of the artist:
- Show the personality of the artist/band from images, e.g. Facial expressions.
• Use the typical codes and conventions.
- Simple colour scheme (matching album cover colour scheme)
- Artist/Band names clearly stated.
- Name of the album clearly identifiable.
- Show album cover (optional)
- State date of release or ‘Out now’.
- Album reviews (optional)
• Maximise sales and revenue.