1. Professional Marketing Involved
in Social Media and Networking
Lecture by:
Dr. Neeti Mathur

2. What is Marketing?
Marketing is the process by
which companies create
value for customers and build
strong customer relationships
in order to capture value from
customers in return.
Phillip Kotler

3. Marketing Process

4. Marketing Mix

5. Service

6. Types of marketing in service
industry

7. What is networking?
• Interact with others to exchange information
and develop professional or social contacts.

8. Social Media Universe

10. Facebook
945 million monthly
active users who used
Facebook mobile
products as of
December 31, 2013.
757 million daily active
users on average in
December 2013.
(source: https://newsroom.fb.com/key-Facts)

11. linkedin
•
The world's largest professional network with
250 million members in over 200 countries
and territories around the globe.

12. • Twitter usage
• 241 million monthly active users
• 500 million Tweets are sent per day
• 76% of Twitter active users are on mobile
• 77% of accounts are outside the U.S.
• Twitter supports 35+ languages

13. Youtube

14. Good start to be followed by Facebook,
Linkedin, Twitter and Youtube

16. Its all about the

17. Global audience

18. No movers and shakers in
Government

19. Global Connect!

20. Why to start Blogging?
• Increase in brand awareness
• Global opportunities
• Networking opportunities
• Position yourself and the brand as leader and
expert
• Rank higher in search engines
• Learn about your business and yourself

21. Why to start blogging (contd..)
• Build an online asset that doesn’t sleep
• Grow as an individual and business
• Provide lifestyle freedom

22. Its your Blog!
• Your content foundation
• Googleable
• visible

23. For the success of your blog
• Connect into your power source
• Create a memorable brand
• Design a simple marketing plan that works
• Build a strong blog foundation
• Publish contagious content
• Market your blog for free with social media
and other powerful strategies

24. For the success of your blog
(contd..)
• Have something to sell
• Maintain the momentum of success

25. Social Media Marketing
• It is an art and science of applying the power
of global social networks to increase brand
awareness, share your content and increase
sales through “crowd sourced” marketing
Jeff Bullas

26. Google thinks social networks are
important!

27. Choice in building social media
brand
• Facebook
• Twitter
• Google plus
• Youtube
• linkedIn
• Pinterest
• Instagram

28. Choices in building social media
brand (contd..)
• Slideshare
• vine

29. Steps to starting with Facebook
• Brand your facebook page
• Customize it with an app
• Grow your facebook community
• Engage with your fans
• Sell your facebook community
• Measure and monitor your facebook page

31. For social media marketing success
• Create a clear focused vision and plan
• Obtain commitment from management
• Determine target market and customer profile
• Outline and prioritize goals
• Develop tactics to achieve goals
• Resources allocated to achieve goals
• Create and plan content publishing schedule

32. For social media marketing success
(contd…)
• Publish and promote content on social
networks
• Measure, monitor and manage
• Modify, rinse and repeat

33. future

34. Sources:
• http://www.forbes.com/sites/work-in-progress/20
• http://www.jeffbullas.com/get-started-with-blogg
• Kotler P., Armstrong, G: Principles of
Marketing (New Delhi, India: Prentice Hall of
India, 2006)