According to Back Yard Idea Book INSIDEOUT can make your home look better from the inside and create an enviornment that draws you out. "The most frequently used spaces are those that visually and physically bridge the gap between indoors and out. These spaces are seen through interior windows and doors."

2. Outdoor living….

3. 107 Million out of 128 Million Homes in
the U.S. have a Deck, Balcony/Porch.

4. LARGEST SEGMENTS IN
REMODELING
Painting & Paper Hanging $17,189B
Interior Reconstruction $16,620B
HVAC $14,672B
Roofing $14,450B
Window & Door $12,173B
Plumbing $11,562B
Kitchen Remodeling $12,869B
Bathroom Remodeling $10,217B
Rooms $8,748B
Deck, Patio Porches $8,724B
Finishing Space $6,836B
Fences $5,013B
Siding $3,226B
* Source: Roof Contractor Magazine 249 Million Square Market

5. PRODUCT LIFE CYCLE
Vinyl Siding
Gutter Protection
NOMAR
TruVent
Under Deck
Introduction Growth Maturity Decline
Create Product Maximize Market Share Maximize Profit Reduce Expenditure
Awareness

6. So we developed….

7. It’s a simple system! Water carrying panels are hung from a specially designed bracket that holds the panels in place even in the harshest climates.

9. What the experts are saying….

10. According to Back Yard Idea Book INSIDEOUT can make your home look better from the inside and create an
environment that draws you out. “The most frequently used spaces are those that visually and physically bridge the gap
between indoors and out. These spaces are seen through interior windows and doors.” Back Yard Idea Book

11. Better Homes and Garden says “The empty space beneath your raised deck is to good to pass up.
The deck can provide a roof that will allow the space to become an extension of living space.”

12. A few more examples….

14. Today’s best option for adding outdoor living space.

18. So how does it compare ….

19. 2008-2009 National Averages
Attic Bedroom $48,398
Basement Remodel $61,011
Bathroom Addition $15,899
Covered Addition $81,000
Deck Addition $15,277
INSIDE OUT Space $6,500

21. Selling Tools….

22. THE FACTS
• 88% of Contractors that won projects
discussed the importance of doing a quality
job. (Only 54% of contractors practice)
• 77% of Contractors that won jobs described
the difference between themselves and
other contractors. (Only 34% of contractors
practice)
• 79% of job winning Contractors made the
WE ASKED 5,000 HOMEOWNERS….
homeowner feel like they had options.
What information the typical contractors shared with them
(Only 45% of Contractors practice)
during buying process.
• 59% Contractors that were awarded jobs
When that information was compared to the info shared by
the contractor that got the job it was obvious that the discussed manufacturer Certifications &
contractor that educated the homeowner about their Warranties. (Only 32% of contractors
products and services were more likely to get jobs. practice)

23. Home Owners Perspective
The main reason home owners remodel is because
of personal taste. Color and architectural integrity
play an important roll in a homeowners remodeling
decisions.
48% Personal Taste
Personal Taste
10% Maintenance 11% Increase Value
31% Other 48% Personal Taste

25. National Recognition and third party endorsement.

26. Professional Selling System
• In Home Warm Up DVD
• Component Selling Case
• Hand Deck Sample
• Overview Brochure

27. • Green Product
– Material
– Rain Catching System
– Recycled Water
• Green Manufacturer
– Green Environment
– Member USGA
– Green Practices
• Green Lead Generation
– 1 0ut 3 Homes built by 2012 will
– be green.
– The next and most active home
buying generation (Echo Boomers)
are causation buyers with a
GREEN bent.

28. Lead generation….

29. 44% Reputation/Relationship OBSERVATIONS
Friend 19%
Neighbor 17%
• Truck and Yard signs generate
Relatives 6% 60% of the effectiveness of
Previous Use 2%
Yellow Pages.
18% Print
Yellow Pages 19% • Giving your customers
Newspaper 6%
something to talk about/
Direct Mail 3%
creating raving fans has as
12% Signage
Lawn Signs 8%
much to do with your
Truck Sign 3% presentation as it does rave
18% Other • Perfect product to market to
Internet 3%
past customers.
TV 1%
Insurance 2%
Solicitor 1%

30. Show Strategy
• Cottage, Flower, Boat, Baseball Games, etc.
• Easy set up displays
– Get more our of your house!
– Expand your space!
• Furniture Giveaway
• Expand your space gadget.

31. Direct Mail Program

32. Canvas Program
• Canvas Survival Guide
• How to run a successful canvass
program

33. Builder Program
– Model Home Program
o Model Home Display
– Model Home Allowance
– Letter to Past Customers
– Closing Document Coupon
“As the housing market becomes more competitive, we
need to make our product stand out”.
Robert Meyn
Vice President of Marketing
Ryland Homes
“Memory Points are a growing trend in home sales as
builders try to lock in images of their homes.”
C hicag Tribune
o