Sales and Distribution of tea

1. Sales and Distribution of tea
from Dibrugargh Tea Estates
By
Abhinav, Anita, Dimasa, Neelim &
Siddhi

2. Introduction
• Tea is an aromatic beverage commonly
prepared by pouring hot or boiling water over
cured leaves of the Camellia sinensis, an
evergreen shrub native to Asia
• The tea industry is one of the oldest organized
firm sectors with a large network of tea
producers, retailers, distributors, auctioneers,
exporters and employers
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3. Objective
• The objective of the project is an attempt to
know the supply, distribution and sales
management of tea from tea estates of
Dibrugarh
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4. Methodology
• Based on the schedules prepared to know
about the various practices followed by tea
manufacturers in Dibrugarh. Tea garden
managers, tea store owners, salesman,
retailers have been interviewed based on the
schedule prepared
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5. Common modes for disposal of tea
• Through Auction
• Ex-factory or ex-garden sale and
• Forward contract
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6. Types of distribution process of tea
• Primary marketing channels
– For small tea growers (Three stage model)
– For Big Tea Estate
• Secondary marketing channel
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7. For small tea growers (3 stage model)
Small tea
growers
& agent
Tea factory
Auction
house
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8. For Big Tea Estate (Primary Sales & Distribution)
Tea garden
Auction
house
Tea factory
warehouse
Ex-factory
buyers
Registered
buyers
Small tea
growers
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9. User interface of e-auction
Courtesy: www.teaauction.gov.in
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10. Secondary marketing channel
Deal
er
Tea Blenders
International buyers
Packagers
Agents
Retailers and tea traders
End Customers & Users
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11. QUESTIONS (if any)

12. THANK YOU