Marketing of bank owned assets.

1. ONLINE MARKETING PLAN
For the
Anderson Residence
34 Wilson Terrace
Stamford, CT

2. ONLINE MARKETING PLAN OBJECTIVES
• Reach the widest audience of potential buyers
• Produce activity to attract the best buyer willing to meet
a your terms, price and desired closing date
• Study the results and adjust accordingly and get your
a home SOLD

3. YOUR HOME’S PRESENCE ON THE INTERNET
IS NOW MORE IMPORTANT
A survey of home buyers who
recently moved asked:
“Do you think the internet is
becoming more important than print
advertising to market a home?”
YES – 94.3%
NO – 4.7%
Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008

4. 32% OF BUYERS FOUND A HOME VIA THE
INTERNET - UP FROM 8% IN 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

5. NAR 2008 PROFILE OF HOME BUYERS & SELLERS
FACTS ON WHAT IS WORKING AND WHAT IS NOT
2008
buyers are now here
2004: More buyers found
their home on internet
than from signs
2002: Internet
surpassed print ads
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

6. TOTAL MONTHLY MINUTES SPENT ONLINE
(NATIONWIDE COMPARISON, in millions of minutes)
Your home will be on
REALTOR.com® - & on
multiple other online
sites where consumers
spend their time
looking for properties
Source: comScore Media Metrix January-October 2008

7. REACHING THE WIDEST AUDIENCE
BUYERS SEARCH OUR LOCAL WEB SITE
BUYERS WHO ARE
JUST ON
REALTOR.COM®
BUYERS WHO SEARCH
PRINT ADS OUR LOCAL SITE AND
REALTOR.COM®
For illustrative purposes. Varies by broker and region.

8. CAPTURING BUYERS ONLINE
The more buyers we can interest, the better chance we have of finding one who
will meet your price, terms and desired closing date.
Your home appears on REALTOR.com®
The #1 National Real Estate website*
& on dozens of online syndicated
markets.
Buyers will get:
• Multiple ways to search (map,
gallery, price)
• Multiple photos
• Neighborhood & school information
*Source: comScore Media Metrix January-October 2008

9. Your home gets the exposure it deserves…
By exposing it to millions of
online buyers actively looking to purchase.

10. CAPTURING BUYERS ONLINE
Online Marketing Specialist
• I know that the best way to sell your home
is to attract as many buyers as
possible, so that you have a better chance
of finding the one who can offer you the
best price, terms and closing date
• My advertising position online
is working 24 hours, 7 days a week
bringing buyers to me

11. You get the strength of a nationally
branded site, with a network of more
than 130 online newspaper real estate
sites nationwide.
• More exposure for your property
• Unlimited Photos & Virtual Tour

13. CAPTURING BUYERS ON DOZENS OF SYNDICATED
MARKETS & ACROSS POPULAR HOME SEARCH
SITES OPENING THE DOOR TO MILLIONS OF ONLINE
BUYERS ACTIVELY LOOKING TO PURCHASE
The more buyers we can interest, the better chance we have of finding one who
will meet your price, terms and desired closing date.
Priority Placement
Your home receives the exposure it
deserves with powerful online marketing.

14. MY COMMITMENT TO YOU
• I am accountable
• You will see the results
• We will work together to meet
your goal to sell your home at
the best price and terms