NEDMA Seminar: PURLs of Wisdom...How to Use Personalized URLs to Build Stronger Relationships with Your Customers

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New England Direct Marketing Association

On March 29, 2010, the New England Direct Marketing Association (NEDMA) hosted a monthly seminar to help members learn more about how PURLs work … and smart, new ways you can put them to work for your organization. Alexandra MacAaron, Creative Director & Queen B of B Direct Marketing Communications, will walked us through some of the principles of using PURLs in integrated media, highly-individualized 1:1 marketing. Then, Joan Groleau, Americas Partner Marketing and Global Accounts for Progress Software, explained how her team has implemented an innovative and tremendously successful PURL-based customer communication management solution. Then, Gail Currier, Senior Account Executive at Mercury Print & Mail, walked us through step-by-step instructions on how to create a powerful PURL campaign for your own organization. For more information on upcoming NEDMA events, visit: http://www.nedma.com/events.

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PURLs of Wisdom How to Use Personalized URLs to Build Stronger Relationships with Customers NEDMA Seminar March 31, 2010

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NEDMA Seminar: PURLs of Wisdom...How to Use Personalized URLs to Build Stronger Relationships with Your Customers

1. PURLs of Wisdom How to Use Personalized URLs to Build Stronger Relationships with Customers NEDMA Seminar March 31, 2010

2. A Brief History of Communication

3. One-of-a-Kind Messages

4. High Volume Messages (Human Automation)

5. Production (Machine Automation)

6. Automated Mass Production

7. Automated, High-Volume, Mass Produced One-of-a-Kind Messages …

8. … Across Media

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