Greater Spokane Inc Lead Generation with Twitter and LinkedIn

The New Lead
Generation
Twitter &
LinkedIn

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

The Story

from click to mortar

November 2009

Now

Wine consumer with a vision

Three businesses

Unknown in wine blogging
community

Ranked in top 25 for traffic, top
10 for engagement and top 5 for
link backs – in the country

0 page views per month

Close to 20,000 page views per
month

0 Facebook fans

5000 Facebook fans

0 Twitter followers

11000 Twitter followers

0 Linkedin Connections

3000 Linkedin Connections

0 YouTube Videos

160 Videos (15,000 views)

0 Blog posts

500 posts


The Story

from click to mortar
•5 Wineries 40 Wines 1 Location
•Co-op business model
•Event facility (3000 sq ft)
•Future expansion
•Voted “Best new biz in 2011”
•Featured in Alaska Airlines
Magazine and on MSNBC.com


The Story from click to mortar
•Author
•Seminar Leader
•Consultant
•Build affordable template based web sites
•Manage businesses online content


Today’s Agenda
What the heck is Twitter?
Learning the language?
Follow and be followed
When, what and how often
Three Twitter Tools
Reasons to “Connect”
A Dive Into the Site
Build Your Connections
Five LinkedIn “Tips”
Going Pro

Lead Generation
B2C acquired customer
through Facebook
B2C acquired customer
through LinkedIn
B2B acquired customer
through LinkedIn
B2C/B acquired customer
through their blog

Active blog


Lead Generation


Lead Generation
Is your
content
found?
Customer
has a need

Part of the
choice

Customer
searches need

Yes

Customer
asks friends

Social media
influence

No

Traditional media
influence


New World Marketing Flow
Customer
Makes
Purchase


How Twitter
Can Make Your
Business Fly


What is Twitter?

140 Character Micro Blog
Twitter is…
Social messaging
News reporting
Social marketing
Conversation

More than 600 million people are on Twitter
2 Billion tweets per week
Real time stream of conversation, brand
awareness, consumer sentiment
A many to many conversation
Instant impact and response

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com

What is Twitter?

Online cocktail party

What is Twitter?

The social consumer…


A Look at twitter.com: Me

Your stats
Tweets,
following,
followers, lists
Images
Similar people

Your profile
Picture
Name
140 character
description
Web site

Your Tweets


A Look at twitter.com: Home

Your timeline
@ mentions
Activity of
people you
follow
Saved searches
Lists you create
Side bar
Who to follow
User profile
details
Trending topics

Tweets from
people you
follow


A Look at twitter.com: Connect

Connect
Interactions
Mentions


A Look at twitter.com: Discover


The Language of Twitter
@ - Mention (main conversation)
DM (Direct Message – private)
RT (Retweet)
# Hashtag
Trending
List
Favorite


The Tweet

140 characters including any URLS and user names.
Can be about anything you want it to be about


The @ Mention / Reply

@username – designates who you want to mention or talk directly to in a
tweet. Starting the tweet with a user name is only visible to the user and any
followers you have in common.

Also known as a mention when people use your username in a tweet

DM – Direct Message – a private tweet to a @follower
@follower must be following you back to send a DM

RT – The retweet

Retweeting is simply forwarding a message
or content along to your followers - sharing

Retweets can be done at Twitter.com using
the Retweet action icon (using this format
does not allow any customization of the
message.)


# Hashtag

Placing # before any word creates an
automatic search stream link for the term

Easy aggregator of information
Assist in following a conference, seminar, or
topic. Multiple users can participate


Favorite

Trends

Lists

What is popular

Manage and group
your followers
See what lists you
appear on.
Find new followers
on others lists

Save any tweet to
reference it later.
Great for coming
back to great
content

Join in the
conversation and get
greater exposure


How to Grow a Following
Follow people of like interests
Use Twitter Search
Try to locate key influencers in your area / field

Don’t follow people who haven’t tweeted in a while
Follow in chunks of 70-100 people
Follow people in the “lists” of influencers
When you follow people you will see their tweets



WeFollow
http://wefollow.com


Twitter Advanced Search
http://search.twitter.com/advanced


Start Tweeting


How to Tweet


How to Tweet
Share posts from others you enjoy –
Retweet
Share content you create
80/20 rule – Share relevant content
before you sell


How to Tweet
If Content is King, Conversation is Queen

Respond when you’re mentioned
Jump in to the conversation

Ask questions
It’s just talking to people


How to Tweet
Questions
Links
Activities / with media is preferred
Pictures
Posts you like
Posts you create
Events / Sales / Offers

Tips for your industry


How to Tweet: Bad Example


How to Tweet: Good Example


How to Tweet

Unlike Facebook, as long as you’re not promoting or selling, tweeting a lot
is usually embraced. Quick bites of information are engaging and add to
the conversation.
10+ times per day (as long as you’re not selling)
Be ENGAGING
Okay to share same info 2-4 times at different times of the day


Three Twitter Tools
 Manageflitter.com


Three Twitter Tools
 ManageFlitter
Tweetdeck / Hootsuite


Three Twitter Tools
Tweetdeck.com


Three Twitter Tools
Hootsuite.com


Three Twitter Tools
 WeFollow.com
Tweetdeck / Hootsuite
Tweet Binder


Three Twitter Tools
TweetBinder.com


LinkedIn
The Professional’s
Social Network


The Big 5
1 BILLION ACCOUNTS

600 M
users

220 M
users

200 M
users

70 M
users


LinkedIn
What’s it all about

•PROFESSIONAL
•Resume
•Connections
•Referrals


LinkedIn
Why you need to be there

•PROFESSIONAL
•Business to business
connections
•Search engine gold
•Referrals and leads
•Wealth of Information
•Career Advancement


LinkedIn
When, what, how?

•PROFESSIONAL
•Complete and keep profile
up to date
•Occasional status updates
•Make connections
•Respond to inMail


LinkedIn
The Professionals Network

If you’re a business
professional and you don’t
have a powerful LinkedIn
presence, you are missing
valuable opportunities.

LinkedIn
Build Your Foundation

Complete your
profile 100%

A complete profile gives you a 40% greater chance of networking success

LinkedIn
Check List
1. Upload a professional image
2. Create a compelling headline
3. Current and at least two past
positions
4. Complete the summary section
of your profile
5. Complete the specialties section
of your profile


LinkedIn
Check List
6. Seek “Recommendations”
7. Complete the “Interests” and
“Groups and Associations
sections
8. Add “Volunteer and Community”
involvement
9. Add “Skills & Expertise” for being
endorsed
10. Join relevant groups

LinkedIn
A Look at the Site

Home
Profile
Network
Jobs
Interests


LinkedIn
Build your “Connections”


LinkedIn
Import from email, find business colleagues, school
alumni, and suggested people you may know


LinkedIn
•
•
•

•

Browse connections
of your immediate
network
Advanced Search to
find people
Join Groups that your
target market joins
Watch your networks
connections

LinkedIn
Groups
•
•

Join relevant groups to
connect and learn
Create public or private
groups to connect and
collaborate


LinkedIn
5 LinkedIn “Tips”
1.
2.
3.
4.

Think key words and SEO
Edit your public LinkedIn URL
Add “media content”
Add Your LinkedIn Profile to
• Web
• Biz Card
• Other Professional Content
5. Make your profile public


LinkedIn
Going Pro


Contact Info
mayhem@nectarmedia.co
http://nectartastingroom.com
http://spokanewinemagazine.com
http://nectarmedia.co
@nectarmedia
Facebook.com/NectarMedia
YouTube.com/NectarMedia

Greater Spokane Inc Lead Generation with Twitter and LinkedIn

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