This document outlines the growth of NectarMedia from an unknown wine blogging startup in 2009 to a successful multi-faceted business in 2011. It began with no website traffic, social media presence, or online content and grew to attract thousands of visitors and fans online through blogging and social media engagement. This success enabled the creation of Nectar Tasting Room, a physical wine tasting facility. The document provides tips and strategies for using content, blogging, social media and other online activities to drive website traffic and grow a business.
Mastering Wealth with YouTube Content Marketing.pdf
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Cascadia Your Number One Online Priority
1. Your Number One
Online Priority:
Your Website
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
2. November 2009 Now
Wine consumer with a vision Two businesses
Unknown in wine blogging
community
Ranked in top 25 for traffic, top
10 for engagement and top 5 for
link backs â in the country
0 page views per month Close to 20,000 page views per
month
0 Facebook fans 5000 Facebook fans
0 LinkedIn connections 3200 local connections
0 Twitter followers 11500 Twitter followers
0 YouTube Videos 160 Videos (20,000 views)
0 Blog posts 500 posts
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
3. The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
â˘5 Wineries 40 Wines 1 Location
â˘Co-op business model
â˘Event facility (3000 sq ft)
â˘Future expansion
â˘Voted âBest new biz in 2011â
â˘Featured in Alaska Airlines
Magazine and on MSNBC.com
4. The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
â˘Author
â˘Seminar Leader
â˘Consultant
â˘Build affordable template based web sites
â˘Manage businesses online content
5. ď§The Consumer Shift
ď§Your Online Strategy
ď§The Six Essentials of Web Traffic
ď§Is Blogging for You?
ď§SERP | SEO | SEM
ď§What You Need to Do Now
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Todayâs Agenda
6. The Sales Process
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Customer
has a need
Customer
searches need
Is your
content
found?
Yes
No
Part of the
choice
Customer
asks friends
Social media
influence Traditional media
influence
7. New World Marketing Flow
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Customer
Makes
Purchase
8. SEARCH
Content is king and being found is critical. 91% of
all online transactions begin with search and
nearly 1/2 of all local searches are performed
with a SMART PHONE
RELATIONSHIPS
Relationships have always been critical to
business success. With over 85% of all adult
Americans online, your relationships can scale
much more broad
COMMUNICATION CULTURE SHIFT
Referrals come from word of mouth. Social media
is word of mouth on steroids. People who like a
brand on Facebook are 51% more likely to buy
(67% on Twitter)
The Consumer Shift
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
9. ďContent is KING, Search
looks for content.
ďâHaving a web site is no
longer the solution.
ďYour web site is the only
content you own.
ďThink SEO / SEM
ďFocus on conversion
ďMobile Friendly
âSocial media is an ingredient, not the recipe.â Jay Baher
Your Number One Online Priority
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
10. ďDirect Traffic 20-30%
ďSearch Engine 35-40%
ďReferral Traffic 20-30%
Where does your web traffic come from?
âIf you are not a content creator / curator and are not part
of the social revolution, you are giving business to those
that are.â ~ Josh Wade
Your Number One Online Priority
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
11. Your Number One Online Priority
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
12. Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
CONTENT
â˘Keywords
â˘Metadata
â˘Pictures/Vids
13. Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
CONTENT
â˘Keywords
â˘Metadata
â˘Pictures/Vids
FEATURED
â˘Guest blog
â˘Easy Linkbacks
â˘Added content
â˘Reciprocity
14. Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
CONTENT
â˘Keywords
â˘Metadata
â˘Pictures/Vids
FEATURED
â˘Guest blog
â˘Easy Linkbacks
â˘Added content
â˘Reciprocity
SPONSORED
â˘Pay to play
â˘Partnerships
â˘Donât give it all
awayâŚlinkback
15. Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
CONTENT
â˘Keywords
â˘Metadata
â˘Pictures/Vids
FEATURED
â˘Guest blog
â˘Easy Linkbacks
â˘Added content
â˘Reciprocity
SPONSORED
â˘Pay to play
â˘Partnerships
â˘Donât give it all
awayâŚlinkback
AFFILIATE
â˘Fee based
cross promotion
â˘Great revenue
and SEO source
16. Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
CONTENT
â˘Keywords
â˘Metadata
â˘Pictures/Vids
FEATURED
â˘Guest blog
â˘Easy Linkbacks
â˘Added content
â˘Reciprocity
SPONSORED
â˘Pay to play
â˘Partnerships
â˘Donât give it all
awayâŚlinkback
AFFILIATE
â˘Fee based
cross promotion
â˘Great revenue
and SEO source
PAID
â˘Google ads
â˘Facebook ads
â˘PPC
17. Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
CONTENT
â˘Keywords
â˘Metadata
â˘Pictures/Vids
FEATURED
â˘Guest blog
â˘Easy Linkbacks
â˘Added content
â˘Reciprocity
SPONSORED
â˘Pay to play
â˘Partnerships
â˘Donât give it all
awayâŚlinkback
AFFILIATE
â˘Fee based
cross promotion
â˘Great revenue
and SEO source
PAID
â˘Google ads
â˘Facebook ads
â˘PPC
SOCIAL
â˘Social networks
â˘Donât neglect
email mktg
18. Conversion Strategies
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
What is your call to action once someone is on the site
Visitors â 100%
Deeper visit to site â 60%
Offer value â collect email 10-20%
Offer value â sign up newsletter 7-10%
Offer value â purchase product 2-5%
20. â˘Express opinions
â˘Market or promote
â˘Help people
â˘Answer questions
â˘Promote events
â˘Sales tool
â˘Establish expertise
â˘Connect with people
â˘Stay current on topic
â˘Update family / friends
â˘Make money
â˘Be creative / have fun
Why blog?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
21. Why blog?
Companies that blog
have 55% more website
visitors
Companies that publish
1 -2 new blog posts a
month generate 70%
more leads than ones
without a blog
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
24. Content is KING
â˘Content has so much positive upside
â˘SERP (Search Engine Results Page)
â˘SEO (Search Engine Optimization)
â˘SEM (Search Engine Marketing)
â˘Establish expertise
â˘Repeat visits
â˘Trust
SERP | SEO | SEM
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
25. THINK SEO
â˘KEYWORDS KEYWORDS KEYWORDS
â˘Title
â˘First Paragraph
â˘Link titles
â˘Image titles
â˘Video titles
â˘Tags
â˘SEO plug ins
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
SERP | SEO | SEM
26. What is Next?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
27. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
â˘Text (BLOG)
â˘Brand Consistency
â˘Images
â˘Video
â˘Audio
â˘Content Marketing
Optimize your Brand Online
Take Control of Your SERP
What is Next?
28. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
FREE
â˘Google Alerts
â˘SocialMention.com
â˘Mention.net
Monitor Mentions
Listen and respond
IN DEPTH
â˘TrackUR.com
What is Next?
29. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
â˘Who is on your site
â˘What pages do they visit
â˘How long do they stay
â˘What referral sources are
popular
â˘DATA
Use Google Analytics
What is Next?
30. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
What Next?
Think Mobile
â˘Â˝ of all local searches
are performed with a
smart phone
â˘Mobile landing page
â˘Responsive design
â˘Use analytic data