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The Best of ALA Annual Conference …according to Mary Jo
Gates Foundation Preconference:Public Access Technology Community Forum for NTIA BTOP participants from 22 states to:  Share lessons learned Discuss challenges Expand public access Continue innovation Ensure sustainability
Launch COSLA Peer and Expert Learning Community of Practice  Conference Calls…2-3 each month…hot topics Collaboration Site…www.digitalliteracy.gov Focus Sessions at COSLA meetings…case studies and facilitated discussions BTOP Showcase at COSLA meetings…show and tell
Share Marketing Materials
ala.org/ala/issuesadvocacy/advocacy/publicawareness/campaign@yourlibrary/njworks.cfm
Public Access Technology Benchmark Initiative Voluntary Adoption of public access benchmarks for library and local government partners to use to: Assess quality of library public access technology services Demonstrate the value of library public access technology services to people and communities Motivate ongoing investment (local $, Gates $, etc.) Create a dialog…like: “If we can do ___ with the resources we have now, we could do ___ with _____!”
Benchmarks will be: Aspirational...not status quo Voluntary...so must be relevant to libraries of all sizes  Help all libraries recognize achievements  Provide a path for continuous improvement Focus on the actual uses of technology 	Education 	Workforce development 	Access to court, health information, etc.
Turning the Page 2.0 Preconferencehttp://www.pla.org/ala/mgrps/divs/pla/plaevents/turningthepage/currentlearners.cfm
Free Advocacy Training from PLA ,[object Object]
Develop compelling library story
Build community partnerships
Enhance presentation skills
Seek public and private funding
Implement outreach strategies
This training addresses needs expressed in NE Library Commission CE Survey
Raise library profile

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NCompass Live: The Best of ALA 2011: ...according to Mary Jo

  • 1. The Best of ALA Annual Conference …according to Mary Jo
  • 2. Gates Foundation Preconference:Public Access Technology Community Forum for NTIA BTOP participants from 22 states to: Share lessons learned Discuss challenges Expand public access Continue innovation Ensure sustainability
  • 3. Launch COSLA Peer and Expert Learning Community of Practice Conference Calls…2-3 each month…hot topics Collaboration Site…www.digitalliteracy.gov Focus Sessions at COSLA meetings…case studies and facilitated discussions BTOP Showcase at COSLA meetings…show and tell
  • 5.
  • 6.
  • 7.
  • 8.
  • 10. Public Access Technology Benchmark Initiative Voluntary Adoption of public access benchmarks for library and local government partners to use to: Assess quality of library public access technology services Demonstrate the value of library public access technology services to people and communities Motivate ongoing investment (local $, Gates $, etc.) Create a dialog…like: “If we can do ___ with the resources we have now, we could do ___ with _____!”
  • 11. Benchmarks will be: Aspirational...not status quo Voluntary...so must be relevant to libraries of all sizes Help all libraries recognize achievements Provide a path for continuous improvement Focus on the actual uses of technology Education Workforce development Access to court, health information, etc.
  • 12. Turning the Page 2.0 Preconferencehttp://www.pla.org/ala/mgrps/divs/pla/plaevents/turningthepage/currentlearners.cfm
  • 13.
  • 17. Seek public and private funding
  • 19. This training addresses needs expressed in NE Library Commission CE Survey
  • 21.
  • 22. PR Forum“Going Mobile @ your library©”
  • 23. Joe Murphy http://joemurphylibraryfuture.com Librarian at Yale University – Professional Speaker – Change Agent identifying technology trends encourage librarians to use emerging technologies (esp. smartphones) to engage customers in meaningful ways sales now outnumbering those of PCs…85% own mobile Examples of mobile apps. and how libraries use them in slideshow at: tp://bit.ly/ala11pr Photos at: www.flickr.com/photos/ala_members/sets/72157626935913203 Resource List at: www.facebook.com/?ref=home#!/pages/PR-Forum/260579593286, click on Discussions in the left sidebar
  • 24. Plethora of PR Resources http://atyourlibrary.org
  • 25. September is Library Card Sign-up Monthala.org/ala/conferencesevents/celebrationweeks/card/index.cfm
  • 26. ALA Campaign with Customer-oriented Websitehttp://atyourlibrary.org/connectwithyourkids
  • 27. ALA Campaign—localize it with local teamshttp://atyourlibrary.org/baseball

Hinweis der Redaktion

  1. Show curriculum at digitalliteracy.gov
  2. ALA PR Assembly plans PR Forum each year
  3. First met him at NLA in GI…focus on mobile aps