Unit 13 LO1-LO5

Unit 13 LO1-5
Planning and Pitching a Print based Media Product
Name: Jessica Monk
Candidate Number: 4102

Learning Objective Slide
LO1 3-36
LO2 37-57
LO3 58-87
LO4 88-95
LO5 95-118

Contents
Task
Who are Q magazine and Bauer Media 6
Purpose of the magazine 7-8
Contents page analysis 9
Structure of the magazine 10
Key job roles 11
Production of a magazine 12-13
Distribution of Q magazine 14
Competitors 15
How is Mojo produced 16
Distribution of Mojo magazine 17
Associated products of relevance 18-21
Audience 22-24
Advertising 25-30
Front Cover Analysis 31-33
Double Page Spread Analysis 34-36

Who are Q magazine?
Q is UK’s most popular music magazine founded by Mark Ellen and David
Hepworth in 1986, the magazine is released worldwide every month. Initially
the Q is a Rock n Roll magazine however, the covers have embraced some of the
worlds biggest stars from all music genres like; U2, Rihanna and Adele. Every
month the magazine recognises new music artists from countries all over the
world, creating star profiles which the readers will come across. Since its release
the magazine has built up a strong fan base all over the world such as; their
readers, the music industry and other magazine publishers. All through there
immense album reviews, high production values and humour used throughout
the magazine. Q’s audience is younger and more affluent than any other music
monthly. 97% of readers rate Q as a quality magazine. 97% of readers rate Q
magazine has a high quality music magazine, and one they like to read time and
time again.
Who are Bauer
Media Group?
Bauer Media is the division of Bauer
Media Group founded by H Bauer
Publishing, who are the largest private
publishing company, they publish over
300 magazine which can be brought in
15 countries, read online and are
television and radio broadcast. In 2008
Bauer Media joined Bauer Media Group
now employing over 6,400 people
between them. Bauer media is a multi-
platform company based in the UK,
who own a variety of companies within
the two division which are; magazine
and radio. Who in the UK are known as
industry innovators. Kerrang and Mojo
magazine are two of Bauer Media’s
most popular music magazines,
however Kerrang is available week,
where as mojo is released monthly. The
circulation figures for Kerrang magazine
in 2013 was 33, 024 and for Mojo was
70, 667.
Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q
Contents

Purpose of Q Magazine
Masthead
The masthead for Q magazine is positioned in the
top left hand corner of the magazine. The colour
scheme is red and white, which are eye-catching to
the reader.
Bauer Media also own other music magazines
such as Mojo, Kerrang and Planet Rock.
What other products are owned by Bauer Media
Frequency
Q magazine is released monthly, the time
period between its release date is for
producing the magazine. As there is a gap of a
month this allows Bauer Media more time to
produce the magazine, to appeal to their target
audience.
Genre
What does genre mean?
Genre is the style, or category of art, music or
literature.
What is the genre of Q magazine?
The genre of Q magazine is British Indie Rock.
Elements of repetition and difference in Q
magazine?
Q magazine are very repetitive throughout
their magazine (Steve Neale) each feature such
as an interview or an artists review, relate to
the magazine genre of British Indie Rock.
Strapline
Q magazines strapline is ‘Discover Great Music’ is usually
located beneath the masthead or down the magazines binder.
The words ‘Discover’ and ‘Great’ convey that the reader will
be introduced to the best music presented in the magazine.
Next

How can readers access Q magazine?
Q magazine be accessed online
http://www.qthemusic.com, the website
allows the reader to view interviews, the
most recent with the band Yak, listen to
their created playlists and enter their
competitions which offer prizes such as
smart phones, tickets to the ‘Great
Escape’ festival and holidays.
Readers can also access Q magazine through
their Q app released in 2012. just like the
print magazine the app is a digital version,
which can be downloaded on smart phones
Form of Q magazine Size/Dimensions
The screenshot to the left is from
http://www.amazon.co.uk/magazine-anniversary-issue-collectors-
issue/dp/B0019UIZB6. the website states the dimensions for a
standard copy of Q magazine is 30.6 x 22.2 x 1.2cm.
Style
The style of Q magazine is very repetitive throughout for example;
they keep their fonts consistent throughout each issue, and their
colour scheme rarely changes. This creates a easily recognised brand
and makes the magazine memorable to the reader.
Contents

Contents Page Analysis
At the top of the
contents page you can
see the Q masthead, next
to the words ‘Contents’
The page numbers
which the article
appears on, are
brightly coloured and
bold.
Picture of the
Main Stars
who are the
band U2.
Review of
Artists.
They use big stars
such as prince, to
advertise an offer of
‘Free music for 60
days’.
There are also
small pictures of
other artists who
feature in the
magazine
The text gives the reader
a brief explanation of
what to expect from the
article.
Page number and
masthead.
Contents

Structure of
Q Magazine
Publisher:
Bauer Media
Editor: Andrew
Harrison
Editor in chief:
Phil Alexander
Associate digital
editor: Paul
Stokes
Associate
production
editor: Simon
McEwan
Senior editor:
Matt mason
Source: http://www.bauermedia.co.uk/uploads/QMediaPack-Feb2013.pdf Contents

Key Jobs roles within the Institution
• Publisher: a publisher is the person responsible for presenting entertaining and engaging content to the
desired target audience, by selecting what they feel is suitable and appropriate to be published from all
types of media such as books and music.
Source: http://www.myjobsearch.com/careers/publisher.html
• Video editor: a film or video editor is responsible for putting together the resources which are usually
recorded to create the final product. Usually they work with sources such as; camera footage, sound
effects, spoken dialog and special effects. The stronger the editors skills the better quality the finished
product will be, usually a video editor will work closely with the director as together the achieve the
best result.
• Source: http://www.prospects.ac.uk/film_video_editor_job_description.htm
• Editor in chief: an editor in chief is the person who is held responsible for all the magazines editing
behind the editor. Their job requires them to make changes and adjustments to the content featured in
the magazine, with their editing this enhances the quality of the magazine making it the best standard it
can be. An editor in chief is pushed to use his creative skills, maintain a strong relationship with the
writer.
Source: http://education-portal.com/articles/Job_Description_of_an_Editor-in-Chief.html
• Features editor: a features editor is the person who is responsible for the content seen in a magazine
they are the people who make the stories we read engaging and entertaining. There are many
responsibility's which come with a featured editor such as the layout and appearance of the article, for
example making the writing suitable for the page layout and style.
• Source: http://www.prospects.ac.uk/magazine_features_editor_job_description.htm
Contents

The Production Process
1. Date of publication: The first step of the production process is to decide the date of the publication; this requires the magazine
company to select the date when they want their magazine to be released.
2. Schedule: Once the company has selected the publication date they must then plan a schedule around the chosen date.
3. Editorial: Now that the schedule has been created the editorial must be planned, this helps the company to decide on the topics they
want to see featured in their magazine.
4. Budget: Next is the budget plan, this will be created based on the amount of money they have available towards producing the
magazine.
5. Select the content: Once the budget plan is finalized the content must be selected, there are two ways in which content can be
collected; in-house staff writers and external writers. External writers are the people who specialize in one subject are, and in-house
writers are usually employees.
6. Sub editing: Once the content has be added to the magazine the process of sub-editing must begin, most companies usually have a sub-
editor employed through there company. If not this is usually completed by the editor. There are 5 main target areas which sub-editors
cover including; checking the accuracy of the facts, spell checking, grammar and punctuation, the house style, and the page layout.
7. Layout/structure: After sub-editing has finished the page layout structure must be created and edited, without this the magazine
wouldn’t come together.
8. Proofreading: Proofreading can only be done once sub-editing has finished, requiring the editor to print out a copy of the magazine,
which he or she will read through correcting mistakes as they go.
11. Pre-press printing: Printing the final copies can only be done once pre-press printing has taken place, the process which checks if the
correct fonts an images needed for the magazine are correct on each page.
12. Printing: Finally the 1000s of magazines we see on the shelves of our shops are allowed to be printed out.
13. Distribution: Once the magazines have been printed they are sent to a warehouse, from then on they are packed and
shipped to other distributers who then go on to sell the magazines Next

The Production Process Continued
Source: http://hosbeg.com/the-magazine-production-process
Here I contacted Joel Hopkins from Bauer Media Group the publishers of Q Magazine, to ask him about the job roles and responsibilities of an editorial
team, in order for me to improve my magazine production process. However I did not receive a reply.
Evidence of contacting Q Magazine
Contents

Press Gazette
Press Gazette have published an article stating the breakdown of
magazine sales in 2014. As for Q magazine in 2013 the circulation
figure for print copies was 58,980 compared to the 2014 figure of
48,353, and digital was 2,257.
What shops sell Q Magazine?
Readers can pick up their own copy of Q magazine from bookstores such as WHSmith, leading supermarkets such
as; Tesco's, Asda’s and Sainsbury's, and convenience stores like; Martins.
Distribution of Q Magazine
WHSmith
There are over 615 WHSmith shops available on the High Street, and 673 travel stores throughout the UK. Their
website states that each week in the UK they sell an average of 1.1 million magazines which is about 180,000 print
copies an hour.
Subscription information at WHSmith
Currently WHSmith offer Q readers 2 two different ways to pay for
their subscription in the UK which is credit and debit card. The prices
differ by £3 and both subscriptions offer 12 issues over 12 months.
However the price per issue also differs at £2.75 and £3. There is also
the option to purchase a subscription internationally in which the
prices have raised by a larger amount. The cheapest international
subscription is £55 and the most expensive is £79. Although their
website states the prices it doesn’t tell the reader that they are able
to cancel at anytime.
Source: http://www.pressgazette.co.uk/uk-magazine-combined-printdigital-sales-figures-first-half-2014-complete-breakdown,
http://www.whsmithplc.co.uk/docs/FINAL_WEBSITE_VERSIONwhsmith_ar14.pdf, http://www.whsmith.co.uk/ Contents

Magazine Competitors
Mojo Magazine
Mojo Magazine is targeted at an older audience particularly the
35-41 age group, as the suggested median age is 42. there isnt
a specific gender however Mojo is known to appeal most to
female readers. However the use of main stars who where
popular back in the 70s and 80s define that the target age
group is not your typical teenager. 72% of readers fall within
the ABC1 audience category's, due to the fact that many
readers are of upper class high profession or wealth. On
average the circulation figures for Mojo is 83,676 copies sold in
2013.
NME Magazine
NME Magazine is targeted to a younger audience, as the
suggested median age is 25. 63% of readers in 2013 where
said to be male, compared to the 37% of females, as Rock n
Roll is a genre associated with males. 47% of readers fall into
the A B C1 audience category's, due to the facts that the
magazine is advertised to a younger audience, who are
usually placed in audience category's C2 D and E. On average
in 2013 the circulation figures for NME Magazine was 20,011
copies sold. Contents

How is Mojo Magazine Produced?
I have sent emails to two people from Bauer Media asking about the production process of
Mojo magazine.
However I did
not receive a
reply to the
email.
Contents

Distribution of Mojo Magazine
WHSmith
WHSmith offer two different subscriptions for Mojo magazine. Both offer 12
issues over 12 months however the prices differ, depending on the payment
method. The two available payment methods are credit and debit card. If you
purchase a subscription from WHSmith they offer discounted prices, if you pay
by credit card the price is £36.00 saving a total off 23.88 off the original price of
£59.88. the price. If you pay by debit card the price is £46.00 23% higher than
the credit card subscription.
Sainsbury's
Readers can purchase a copy of Mojo magazine from Sainsbury’s for £4.99 online and in store.
WHSmith
Readers can also purchase a copy of Mojo magazine in store for £3.00
What shops sell Mojo Magazine?
Mojo is a monthly magazine, targeted at an older age group in particular women aged between 35-41. The most
common retailer were Mojo magazine can be purchased is WHSmith, however as the magazine is advertised for
an older audience readers can also pick up a copy of the magazine from mainstream supermarkets such as; Asda
and Sainsbury's, as the supermarket is stereotypically associated with older people rather then teenagers.
Digital Subscription
Isubscribe
Who are isubscribe?
For the past 10 years isubscribe have been providing customers with the UKS
widest selection of magazine and newspaper subscriptions online. They offer
more than 3,000 titles from clothing to sports and wildlife to cars, isubscribe
have a magazine for everyone.
Quote from the isubscribe website
‘We work directly with the magazine and newspaper publishers to bring you the best
discounts and special offers we can find.’
There are two subscriptions available the first is 12 issues over 12 months for £36, they offer a discount of 40% in comparison to
the Newsstand price of £59.88. The second subscription is 12 issues over 12 months for £46, they offer a 23% discount in
comparison to the Newsstand price of £59.88. the prices vary depending on the payment method, customers are eligible to pay
by direct debit, credit card, PayPal, or an Amazon Gift Card. There is only a £10 different between the two prices. Contents

Associated
Products of
Relevance to the
Project Brief Next

This advertisement is from the hard
copy of Q magazine, the advertisement
is promoting Stella Artois. They may
choose to advertise this product in
their magazine because of there
magazines male target audience. The
women to the left of the
advertisement could also be used to
attract a male audience, by the
seductive look on face. The background
of the advert also shows a holiday
destination, this connotes how most
men stereotypically image themselves
to be drinking alcohol.
‘Stella
Artois’
2009 issue of Q Magazine Next

copy of Q magazine, the
advertisement is informing the reader
of a Killers album. They may choose to
advertise in Q magazine because they
are not only the cover stars, and have
an interview on the double page
spread, but they are also a popular
band within the rock genre.
The Killers
2009 issue of Q Magazine Next

copy of Q magazine, the
advertisement is from Glastonbury
festival. The magazine may choose to
advertise this product because
‘Glastonbury festival’ is closely
associated with the genre of ‘Rock n
Roll and Indie Rock’. As Q a magazine
is all about ‘Rock n Roll’.
Glastonbury
Festival
2009 issue of Q Magazine
Contents

Hartley's (Age and Gender)
As the median age of readers in 2013 was 32 it has been classified that 70% of readers fall
into audience category's ABC1.
In 2013 the most enjoyed Michael Jackson song of all time was Thriller with 195,704,383 YouTube views, compared
to Adele's Skyfall with 110,740,683 views.
According to Hartley's seven subjectives in 2013 the
median age of Q readers was 32 with a ratio of 70% male
against a mere 30% female.
Socio-Economic Needs
As the target audience for Q magazine are of an older
age, Q construct their magazine to fit their older target
audience by using a range of different age cover stars
for example previous artists have been; Michael Jackson
and David Bowie who are from the older generation and
Adele and Tinie Tempah who are from the younger
generation. Going with the theory that today many
younger people embrace the music from decades
before they where born. Q also appeal to their target
audience by using bands who appeal to both male and
females like popular indie band Arctic Monkeys.
Next

Maslow
According to Katz theory Q magazine is intended to inform and educate the
reader, as they are constantly talking about the music industry. This is shown
through celebrity interviews talking about there career and success in the
music industry. Q magazine is also intended to allow the reader to create a
personal relationship with the magazine, in particular a certain celebrity as
they may feel empathy, or be able to put themselves in there situation.
Finally Q magazine can also give the reader a chance to escape from reality,
and enter a world of music, by reading the magazine and imagining as if it
was themselves.
According to Maslow's hierarchy of
needs Q readers of Q magazine fall
into self-actualization,
Psychographics
According to audience psychographics Q magazine is intended
for readers in the explorers category, due to the fact that the
magazine is typically advertised to a younger audience. Most
people in the explorers category are typically students, which is
shown by the intended age group being between 15-24. Q
magazine is also considered to be read by people in the aspirers
category, which also covers a younger audience. This is due to
the fact that many teenagers read a magazine and aspire to be
like the star who is being interviewed.
Katz
Contents

Why advertise in
Magazine?
Q is an official partner
of Europe’s biggest
music event, the
Glastonbury Festival.
Only Q can bring exclusive
access to the festival via its
acclaimed Official Review.
Q has an extremely high
brand influence score of
73% greater than GQ
and Esquire.
Q is a multi-media
property.
Q offer readers a print
magazine, Q online, Q
radio and the Q Awards.
Q readers are affluent, 72% are
ABC1 with a high disposable
income.
Here I have taken the most important
points from Q magazines media pack to
highlight why a company may want to
advertise is Q magazine.
Q has the second
highest ABC1 out of
the whole men’s
market.
Next

This tweet advertises a new track by the artist BEA, connoting that the magazine view this as
their track of the day. The figures below also determine the popularity of the tweet, by showing
how many users have considered the tweet a favourite and how many have pressed retweet.
Q Magazine has
102k followers.
Q have had their
twitter account
verified. This states
that this is the correct
account for both
magazines.
Q
Logo
The header sticks to the colour scheme of
the magazine, by using the bold red colour
to help the reader identify the magazine.
The follow button
allows the user to
keep up to date
with news from the
artist through their
page.
Twitter
Here we can see the location
of the magazine, the URL and
the date they joined twitter.
Next

Q App
The app allows the user
to buy to magazine to
add to their collection,
or to preview the
magazine.
Once the user has
brought the magazine
they are able to read
the digital copy by
taping on each page.
If the user has an
account, and brought
a magazine they will
be stored in a section
called my magazines.
There is also a
section called
specials, showing the
user the top released
magazines.
The contents page
shows the user the
different content
which they will find
throughout the app,
like different articles.
Stating who they
feature and what
they are about.
At the top right
hand side of the
screen shot there is
an advertisement.
This tells the user
that they are
entitled to a free
30 day trial, for an
subscription.
The digital
magazine is exactly
the same as the
hard copy, using all
the same features.
Next

Q Television Advertisement
‘The Anthems’ the use of
powerful language
connotes that the album
will be offering the best
in indie-rock music.
‘The Biggest Bands’
‘Their Best Tracks’ the
powerful language
connotes that this
album only offers the
best music each artists
had released.
Q masthead
using the
white text
with the red
shape behind.
Black
background
influences the
theme of rock.
The use of bold and eye
catching colours make the
ad more appealing to the
reader and make them
want to watch it.
List of bands
which will be
included on the
album such as;
Kasabian, the
Stone Roses and
Oasis. Who are
all popular well
known indie-rock
bands.
The close up
shot of one of
the members
from the band
Kasabian,
shows the
emotion on his
face.
The white text with a
white drop shadow
stands out again the
black background.
Next

Web Page Analysis
Q masthead in the
left hand side of the
screen.
Social media links to
Twitter, Facebook,
Pinterest, Instagram
and YouTube.
The advertisement
on the bottom right
hand side of the
screen offers
viewers the chance
to purchase a
subscription for 58%
cheaper.
Navigation bar
above the
interactive
banner, with 7
active buttons.
Navigation bar at the top
of the screen, with 7
active buttons.
Interactive banner
which shows 5
different images,
each link to an
interview or an
article
Q’s track of the
day.
Chance to order a
special edition of Q
magazine featuring
Ed Sheeran,
containing free
content like posters.
Smaller interviews
by Q magazine.
More on Q
Contents

ANALYSING FRONT
COVER
DENOTATIONS AND
CONNOTATIONS
Next

Magazine front cover
The denotations of the strapline is “ A Different take
on Music”. The verbal code connotes that the
magazine is intended to help the reader discover a
whole new level to music, just by reading the
magazine.
The denotations of the
masthead is “Q”. The verbal-
code “Q” connotes that this
particular magazine is
advertised for a person with
a inquisitive personality. The
letter Q also connotes that
the magazine is there to
answer any questions the
reader may have, about the
magazine or the cover star.
The denotations of the main star (Star
Appeal – Richard Dyer), which is a full
body shot of Brandon Flowers. The
technical code of a full body shot
connotes that the main image of
Brandon Flowers is illustrating the
word “Starman” which can be seen in
the main title. In the background of
the long shot we can see some rusting
metal, this connotes that the
magazine are intending to convey the
bands name by using disturbing
props.
The denotations of the cover
lines, which are “Amy
Winehouse 7 days in her
private hell”. The verbal-code
connotes that the magazine
sympathise towards celebrity's
who have face or are facing
problems by writing articles in
their honour.
The denotations of the main
headline is “The Killers Brandon
Flowers: Starman”. The verbal-code
“The Killers” connotes that they are
a killer band. The positioning of the
main headline connotes that the
magazine is showing the
importance of the band, by
positioning the main headline
across the main image. The use of
the colour white of the main
headline compliments the colour
grey which the main star is wearing
Next

Front Cover
The denotations of the cover
line which is “Kate Bush”. The
verbal code connotes that Q
magazine are using an older
artists to promote their older
target audience. This also
conveys that Q magazine
embrace more than one music
genre other than rock which is
shown by the main stars.
The denotations of the masthead
which is the letter Q. The verbal
code connotes that Q magazine
is for an open minded explorative
person. The colour red
represents passion and power,
whereas the colour white
represents purity, light and
perfection. The masthead also
connotes the magazines well
know brand identity.
The denotations of the promotion at the top of the magazine which is “free music for 60
days”. the verbal code connotes that Q magazine are in synergy with another company
promoting free music for not one month but two. They use this technique to engage the
reader and hopefully encourage them to read more on the offer.
promotion which is “Comebacks
of The Year”. The verbal code
connotes that Q magazine are
promoting artists who have lost
popularity or haven't released
music lately. Doing so by
advertising three new magazine
featuring artists who have made
a recent come back into the
music industry.
main headline which is
“U2 Explain
Themselves”. The verbal
code connotes that the
band are telling the
reader their story. the
colour white creates a
grey and white effect in
front of the main image.
The capital letters
connote the importance
of the band.
The verbal code of the
main image (Star Appeal
– Richard Dyer) which is a
group shot of the band
U2. the non verbal
connotes that the use of a
group shot allows each
band member to appear
on the front cover. The
positioning of the main
image in front of the
masthead connotes the
importance of the band.
Contents

ANALYSING DOUBLE
PAGE SPREAD
DENOTATIONS AND
CONNOTATIONS
Next

Double Page Spread The denotations of the page number which is
“50”. The verbal-code connotes that stating
the page number is giving credit and identity
to the magazine. The small Q logo at the
bottom of the page also represents the
brands identity, making it easier for the
reader to identify the magazine.
The denotations of
the drop capital
which is letter D. The
verbal code of the
drop capital adds
emphasis to the
interview
main image which is a full
body image. The technical
code connotes that the
magazine want to show
the whole of Brandon
Flowers, by using a full
body image.
The denotations of the quote from the interview
which is “I could be playing to 15,00 people at
Madison Square Gardens and still have a chip on
my shoulder. The verbal-code connotes that
beyond the fame , Brandon Flowers is still
arrogant and self assured, although we view him
as a different persona.
Next

Double Page Spread
“The month in Music”. The
verbal code connoted that the
magazines purpose is to
reflect on music. The
descriptive language “If it
Matters its Here” makes the
reader think about the
magazine which they are
reading. The colour red
connoted power and passion
ad devotion to the magazine.
The denotations of the main image which is a group location shot.
The non-verbal code connotes that the use of a group shot allows
each member of the band to fit across both pages. This also
connotes that the magazine want to convey the power of the band
but using strong body language. The use of props gives the image a
sophisticated rock feel.
The connotations of the
stand first introduce the
reader to the interview. This
is also one of the most
powerful features of a
double page spread as this is
the text that determines
whether the reader wants to
continue reading the article.
The denotations of the drop
capital which is the letter R.
The verbal code connotes
that the magazine are adding
emphasis to the start of the
interview. The colour red also
catches the readers eye as its
connotes power.
page number which is
“8”. The verbal code
connotes that the
magazine is telling the
reader which page the
interview is placed. The
small masthead next to
the page number
represents the
magazine creating
brand identity.
The denotations of the quote
from interview which is “Is there
a point where I thought id never
finish it, pretty much every week
for the last four years. I've wanted
to kill myself because I'm
obsessed. The verbal code
connotes the seriousness of the
interview. The emotive language
“Obsessed” and “Kill” is intended
to make the reader empathise
towards the main star.
LO2

Task
Generation of Ideas 39-40
Proposal 41
Graphic Layout 42
Moodboard 43-44
Moodboard inspiration 45
Magazine Flat Plan 46
Photography Plan 47
Summary of Ideas 48-49
Font Styles 50
Front Cover Inspiration 51
Double-Page Spread Inspiration 52
Hand Drawn Drafts 53-55
Target Audience 56-57

To view the proposals I have created
for my two magazine ideas please
read the separate documents on the
blog page.
Contents

Graphic
Layout
Using my hand drawn drafts I created two
sets of graphic layouts in Photoshop for my
two different magazine ideas Riff and Bass.
By creating graphic layouts I was able to
create the structure of my magazine to see
if the features fit nicely on the page and
looked professional.
Contents

The screenshot on the left shows a front cover of Q magazine with a close up shot of the
main star, however for my magazine I will use a wide angle shot. By changing the
orientation of the image, I will capture both the body language and action of the main star,
but I will also capture parts of the location. I like this format because the use of a wide
angle shot captures the whole of the main star or stars. Whereas the close up shot on the
Foo Fighters magazine cover only focuses on the bands lead singer, as the other members
are shown in a smaller format.
For my colour scheme I will be using the colours
red, white and black. Although these colours are
very basic they all have a powerful effect, the
colour white is vibrant and stands out on any
colour background. The colour red is eye
catching and grabs the reader’s attention. Finally
the colour black is bold, creates shadows, and
presents professionalism. I will achieve this
colour scheme I desire by using red for the
masthead, which is an element taken from Q’s
masthead. I will also use the colour red for the
cover lines, and main headline. White for the
background of the magazine, and black for the
shadow coming of the masthead.
My strapline will contain different language to
the one of Q magazine which is; “Discover Great
Music”. The use of formal language connotes
that Q magazine falls into audience category A, B
and C1. Whereas my strapline will be “Like Music
To Your Ears”. The use of informal language
connotes that my magazine is intended to fall
into audience category E.
Contents

Using Photoshop I created a detailed magazine flat plan showing the structure of the first 64 pages of the 120 page magazine
I intend to produce. The flat plan allows the production team to familiarise themselves with the structure of Riff magazine. I
have also created a key at the bottom of the flat plan, to make it easier to understand.
• The cross as the beginning of the flat plan symbolises the front cover of my magazine.
• The smaller blue squares symbolise the images the reader will notice within content such as; quick fire interviews, double-
page advertisements and album reviews.
• The larger blue squares symbolise double page posters relating to the artists being interviewed within the magazine.
• The black crosses symbolise where the reader will see a double page interview or advertisement. Either side of my double-
page interview with Lana Del Rey I have included double-page advertisements to keep the reader engaged, and encourage
them to read on.
I intend to follow the flat plan for future issues.
Contents

I created a photography plan to help me decide the style of images which I wanted to
take. I explored areas such as the clothing she will wear, the makeup require to look like
Lana Del Rey and the props which will feature in the magazine.
Contents

Age
According to Hartley's 7 subjectivities from my research I have gathered that the desired target group for my magazine is 12-18. I have
chosen this target age group because I want to produce a new music magazine which appeals to teenagers, but also contains elements
similar to Q Magazine. 12-18 is a similar target audience to Q magazines because although they seem to advertise for man older audience,
the stars featured throughout may attract a younger audience.
Price of the Magazine
The price of the magazine will be £2.50, this is quite low for a monthly magazine as they are usually around £3.50-£4. However from my
survey results potential readers said that they were willing to pay a maximum of £2.50 for the magazine.
Spending Power
From my results I have gathered that the average price readers are willing to pay for my magazine is £2.50. The results show that a higher
price does not attract readers, but puts them off as they feel that they are spending to munch each month. Therefore advertising my
magazine at a lower price will keep customers wanting to buy my magazine each month.
Subscriptions
I will also offer the readers a fixed subscription price which is £7.99, there will be three
types of subscriptions which are;
• 6 months the reader receives 1 issue from January-June.
•1 years the readers receives 12 issues from January to December
•2 years the reader receives the first 12 issues from January-December. Once the first
year is up the next 12 issues come in the post.
By keeping a fixed price this will engage readers making them want to purchase the
subscriptions, as they wont have any extra costs.
Gender
According to Hartley’s 7 subjective from my research I have gathered that the desired reader gender
for my magazine is both male and female. Although indie is a genre stereotypically associated with
males, the use of either male or female cover stars, which Q magazine also do, can attract both a
male and female audience.
Ethnicity
As the theme of the magazine is British Indie Rock the magazine will appeal more to a reader of
white ethnicity, as the word ‘British’ stereotypes that indie rock is associated with British people.
However Riff could appeal to readers of other ethnicity's depending on their music tastes.
Next

Masthead
My masthead will be positioned at the top left hand side of my magazine, the name I have chosen is Riff. I have also chosen to present my
masthead in capital letters, the use of a sans serif font makes the magazine more appealing to a younger audience. The colour of the
masthead will be bright red writing, with a faded black shadow.
Colour Scheme
For my magazine colour scheme I will be using the colours red, white and black; I have chosen to use these colours as I feel that red
symbolises bold and outgoing people, white is vibrant and pure and black is retro and highly associated with rock n roll. These colours are
also taken from my magazine of inspiration which is Q who also include red and white in their colour scheme.
Magazine size: A4
The size I have chosen to publish my magazine is A4, not only is this the stereotypical size for a magazine its also compact for travel for
example the reader can fold the magazine in half easily without having to struggle to fit it in there bag. If I had chosen to make the
magazine any bigger it would be difficult for the reader to bring the magazine out with them, and any small would be difficult to reader if
the reader had vision impairments.
Style
The style of the magazine will be consistent for example; the structure of the magazine will be the same throughout. I will also be sticking
to my red, white and black colour scheme throughout each issue. The maximum amount of pages I will include in my magazine is 120,
however this could change depending on the amount of content which is published. All content will cover the theme of ‘British Indie Rock’
discussing different topics each month.
Layout
The layout of the magazine will be very basic and consistent by following the structured flat plan I
previously created for each issue. Throughout the colour scheme will stick to red, white and black,
however different features such as the cover lines and main headline will embrace each colour. The
style of the images will also be very consistent, with the use of medium close ups and full body shots.
Content
• Exclusive double-page spread interviews, with popular artists in the indie music genre,
• Quick fire question interviews, to introduce readers to smaller or up coming indie bands,
• 16 full page advertisements to engage the reader throughout he magazine, and keep them entertained,
• Exclusive double-page posters,
• Riff’s top 10 indie tracks’ a playlist which selects the 10 indie tracks each month both new and old,
• Music producers and radio DJ’s give their opinions of the latest albums, and the artists who've released them,
• Festival guides, such as reading and Leeds, Glastonbury and many more,
I will also include Including both male and female artists will help my magazine to gain ‘Star Appeal’
and attract both male and female readers, as both will be equally entertained.
Contents

Lemon/Milk
Maxxii Serif
Mangosteen
I have chosen to make my masthead lettering bold, however looking
at the font ‘Maxxii Serif’ the letters are to thick and close together,
this would not leave much space for my drop shadow. Where as
‘Mangosteen’ the letters are to thin but they are still to close together.
Overall I feel that
Lemon/Milk is the most
suitable for my
magazine, although the
font is simple its also
very effective and would
best compliment my
masthead.
The masthead I have chosen for my magazine will be ‘Riff’ which I
have taken from guitar riff, I will position my masthead in the top
left-hand corner of my magazine which is a feature that Q magazine
also do.
I will incorporate all
three colours from my
colour scheme into my
masthead, by having a
red gradient feel text, a
white drop shadow
inside the text and a thin
black drop shadow.
Contents

Front Cover
Similarities
 I will be using a white rounded rectangle
behind my masthead as this is replicating the
shape behind my masthead, however the
colour is different.
 My coverlines will be red with a black drop
shadow the colour I will be replicating from Q
however the black drop shadow is a new idea
I will include. This will enable them to stand
out beside my main image which will be a
close up shot.
 Differences
 The word Riff will contain a red gradient fill
which is something that Q magazine don’t use.
 I will be using the colour white for my
background with a slight grey gradient to give
my front cover a more professional and retro
feel. The darker background will allow other
features like the masthead to stand out.
 A black stroke effect will appear inside my
masthead text the bold line will give my
magazine a retro feel.
Contents

 Shown in the interview above Q magazine have used a group shot which fills the entire right page, however I will be using two medium close up
shots. Each will be bright and uplifting with a red border round the outside.
Similarities
Differences
 Unlike the Spandau Ballet interview my pull quote will be positioned in the middle of the left page. This again will be the colour red to compliment
my drop capital.
 Instead of using a plain white background I will be going for a slight silver gradient, I have chosen to use this effect as I feel this will give my magazine
its intended retro-indie feel, and make it eye catching for the reader.
 At the bottom of the page I will be including a red banner, which will hold the page number and a smaller image of the masthead.
 My interview text will be black like the Spandau
Ballet interview, I have chosen to use the colour
black as it’s the stereotypical colour used for
magazine interviews, and the bold colour allows
the reader to identify the text easier.
 My drop capital will be at the top of the left page
which is the same as Q magazine Spandau Ballet
interview, however my drop capital will be the
better O and instead of black it will be red
 Just like the Spandau Ballet interview my text will
be set across 3 columns which wrap around my
pull quote positioned in the middle of the left
page.
 My stand first will be positioned at the top of the
left page which is similar to the Spandau Ballet
interview. However my text will be red to match
the pull quote and drop capital.
Contents

Like Q Magazine my masthead will
be in the top left hand corner of the
front cover. I will also be sticking to
the red and white colour scheme,
however my unlike Q my text will be
red and my shape will be white.
My main headline will be positioned near the bottom of the page,
this is a feature which I will be replicating from my front cover of
inspiration. However I will be using red white with a black drop
shadow instead of plain white.
There will be a Puff Promotion in the top
right hand corner, this will include white text
on a shiny gold background. This will make
the puff promotion an eye catching feature
and draw the readers attention. This is a
feature Q Magazine don’t use very often.
My cover lines will be positioned
down the left hand side of the front
cover, instead of using both black
and red text I have chosen to use
plain red with a black drop shadow.
This will give my magazine a ‘Retro’
‘Rock N Roll’ feel.
I have chosen to position
my main image to the right
and will manipulate it so it
fits the width of the front
cover.
At the bottom right-hand side
of the front cover readers will
notice a barcode containing
the date when the magazine
was released, their official web
address and convergence such
as; Facebook and Twitter.
My strapline of “Like Music
To Your Ears” will be
positioned below my
masthead. The font I will be
using will be the same as my
interview text, and again I
will be sticking to the red
and white colour scheme.
Next

Like Q I will be keeping my stand first across the top of the page, this will introduce the reader to who is
being interviewed. The main text will be in the colour red and use the font ‘Roboto’ which is the same as
my interview, however the name of the main star will be ‘Lemon Milk’ which is the same as my masthead.
My drop capital will be a
red letter O in the same
font as my masthead,
positioned at the top of
the left page. This will be
significantly larger than
my stand first and pull
quote.
You can see my pull
quote will be placed
across the middle of
the left page, I will be
using the font ‘Orator’
which is different to my
masthead and stand
first. The text will be
red with a thin drop
shadow behind.
My three text columns will wrap around my
pull quote, the font I will be using is
‘Roboto’. Instead of sticking to my red and
white colour scheme my text will be black. I
have chosen his is the most common colour
for magazine interviews.
On the right page there
will also be three text
columns, to hold the last
section of my interview
which didn’t fit on the
left page.
At the bottom of the right page I will
include a quote from my interview,
just like my pull quote the font again
will be ‘Orator’ with a thin black drop
shadow behind.
As for images I will be
using two medium
close up shots, of the
main star. Each will
contain a red border
with a small caption
underneath, describing
the image.
Contents

Hartley’s seven subjectivities
According to Hartley's seven subjectivities the target age group of a typical Riff reader is 18-24. This
was taken from the survey monkey results as a majority of the participants and potential readers were
between the ages of 18 and 25. The target gender of readers is both male and female, as I feel that Riff
should appeal to both genders.
Socio-Economics
As my target audience is males and females aged between 18-24, readers will fall into audience
category E as a large majority of younger readers would still be in full-time education or attending
university. Where as the older readers aged 20 and above could be classified as category D as
they could be working full time manual jobs.
Psychographics
According to psychographics readers of Riff magazine would fall into the category explorers, who
are typically a younger demographic, and a large majority of Riff readers would be in full time
education. Explorers are often seeking discovery, therefore I would have to provide the reader
with lots of information to keep them engaged and help them to discover something new.
Maslow
According to Maslow’s
hierarchy of needs Riff
magazine readers will fall into
the category of Self-
Actualisation. As they are of a
younger age reading a
magazine like Riff will help
them to discover their own
personal potential, were they
could potentially aspire to be
like a star featured within the
magazine.
Katz
According to Katz uses and
gratifications theory Riff magazine is
intended to educate the reader, whilst
providing them with information
which will enable them to learn
something new from each issue. Riff
magazine is also intended to entertain
the reader through the visual
elements such as images and front
cover features like the masthead and
main headline, but also the written
content for example; double page
spread interviews, to keep the reader
engaged.
LO3

Task
Proposal 60
Colour Scheme and Masthead Ideas 61
Location Recce 62
Audience Profile 63
Experimenting with Different Magazine Ideas (Riff) 64-66
Graphic Layouts 70
Rough Drafts Magazine Pages 71-72
Experimenting with Different Magazine Ideas (Bass) 73-75
Graphic Layouts 79
Rough Drafts Magazine Pages 80-81
Draft Interview 82
Test Photography and Format of the Magazine 83
Changes made to the Front Cover 84-85
Changes made to the Double-Page Spread 86-87

Colour Schemes and Masthead Ideas
Riff Magazine
The chosen colour scheme for Riff magazine is Red, White and Black. I have chosen to use these three colours as they are
bold, vibrant and eye-catching. The colour red represents passion to present to the reader that Riff are passionate about
presenting the reader with the best music. The colour white represents openness and creativity suggesting, that Riff
magazine will encourage readers to explore their personality traits. In comparison to the colour black which contrasts the
colour white and represents mystery, suggesting that the reader will discover new things when they read Riff magazine.
Black is also a popular colour which is used for casual clothing and is worn everyday by both genders, therefore using a
colour like black which is versatile will help my magazine appeal to my target readership.
Masthead
My masthead was inspired by Q magazine for example features such as the shape behind and the use of the colour red. Throughout my
masthead I will combine all three colours from the colour scheme. The main colour of the masthead will be red, as this is the main colour
of the chosen colour scheme. The text ‘Riff’ will be positioned in the middle of the masthead shape, instead of using a plain colour to fill
the text I will use a fading red gradient. Inside the text will be a white stroke effect which links to my colour scheme, the outside of the text
will have a black drop shadow, which again links to my colour scheme and contrasts the white background colour.
Bass Magazine
Colour Scheme
The colour scheme I have chosen for Bass magazine is Orange and Black. I have chosen to use these colours are they are both
bright eye-catching and different ends of the colour spectrum. The colour orange is uplifting and represents enthusiasm,
suggesting that bass magazine will have an enthusiastic and positive effect on the reader. In comparison to the colour black,
which contrast with the colour orange. Stereotypically the colour black is associated with negativity and is misleading, however
black also represents sophistication and is a formal colour. This suggests that the Bass magazine will be presented in a
professional format.
Masthead
My masthead was inspired by Q magazine for example I have replicated their use of just two colours in their masthead, instead of using red
and white I will be using orange and black. They also include a shape behind the letter Q, this is a feature I wont be replicating, instead the text
‘Bass’ will be positioned at the top of the front cover. Q also choose to use a subtle colour for their masthead text, however for my masthead
text I have chosen to use a vibrant colour. As the masthead is the first feature which the reader will look for on the front cover, using a colour
like orange, which represents energy and enthusiasm, will capture the readers attention.
Contents

I created a Plan for Images (Location Recce) which shows the plan I will follow when taking images for the first issue of Riff. I have taken into
consideration the important details which would be relevant to a photographer such as; the types of shots needed to be taken, the location were the
images must be taken and the equipment needed in order to take the images. For each issue I must create a ‘Plan for Images’ to allow the
photographer to know the details required to take images which fit the indie genre and are of a high standard. As the images will be taken at another
persons house I will need to ask permission to be able to take the images, as the person may disagree meaning I would have to change location.
Contents

Below I have included a basic audience profile of both a male and female Riff reader.
Education: Sixth Form
Further Education: Apprenticeship
Employment Status: part-time
Audience Category: E
Age: 18
Gender: Female
Ethnicity: White British
• Likes: Pixar,
Daschunds, Ice
Cream, Music,
Gaming, Animation
• Dislikes:
mushrooms,
raisins, heavy death
metal, fizzy drinks,
smoking, drugs
• Hobbies:
animation, social
media, socialising
• Favourite style of music: singer-songwriter, indie, rock
• Favourite singer(s): Ed Sheeran, Mumford and Sons, Sam Smith,
Owl City, 1975, Against the Current.
• Likes: music,
Socialising with
friends, Costa,
Festivals, Indie
Bands
• Dislikes: smoking,
cauliflower cheese,
sea food, lazy
people, fast food.
• Hobbies: attending
music festivals,
travel and
exploring
Audience Category: E
• Favourite style of music: Indie, Rock
• Favourite singer(s): George Ezra, Ed Sheeran, Arctic Monkeys, Royal
Blood.
Education: Sixth Form
Employment Status: unemployed
Further Education: Bournemouth University
Age: 19
Gender: Male
Ethnicity: Asian, British
Contents

I created rough sketches for the front cover and double-page spread for my
two magazine ideas. From these I was able to generate a series of ideas for
my final hand drawn drafts for example; were to place my masthead, and
the style of the main image.
Next

The masthead is positioned in the left corner of
the front cover.
The cover lines are
positioned down
the left of the front
cover.
The main headline is
positioned across the
bottom of the front
cover.
The main image is a medium close up
positioned to the right of the front cover.
Barcode
Puff
promotion
Drop
capital
Stand first
2 medium
close ups
Interview Pull quote
Contents

Like Q Magazine my masthead will
be in the top left hand corner of
the front cover. I will also be
sticking to the red and white
colour scheme, however my unlike
Q my text will be red and my
shape will be white.
My main headline will be positioned near the bottom of the page, this is a feature which I will be
replicating from my front cover of inspiration. However I will be using red white with a black drop
shadow instead of plain white.
There will be a Puff Promotion
in the top right hand corner,
this will include white text on a
shiny gold background. This will
make the puff promotion an
eye catching feature and draw
the readers attention. This is a
feature Q Magazine don’t use
very often.
My cover lines will be positioned
down the left hand side of the front
cover, instead of using both black
and red text I have chosen to use
plain red with a black drop shadow.
This will give my magazine a ‘Retro’
‘Rock N Roll’ feel.
I have chosen to position my main
image to the right and will
manipulate it so it fits the width of
the front cover.
At the bottom right-hand side
of the front cover readers will
notice a barcode containing
the date when the magazine
was released, their official web
address and convergence such
as; Facebook and Twitter.
My strapline of “Like Music To
Your Ears” will be positioned
below my masthead. The font I
will be using will be the same as
my interview text, and again I will
be sticking to the red and white
colour scheme.
Next

I used Adobe Photoshop CS5 to create a rough version of my Front Cover. This allowed me to explore the hand drawn drafts I had created, and
generate further ideas which I could use when creating my final magazine pages. Creating rough drafts of my magazine pages also allowed me to
explore the two colour schemes which I had chosen which were orange and black and red, white and black.
Masthead in the top left
corner. The text is red
with a white stroke
effect. The shape
behind the masthead is
a faded black gradient.
The cover lines are
positioned down the
left side of the cover.
The font is the same as
my masthead, the
colour is red and black.
The main headline is
positioned across the
bottom of the page. The
font is the same as my
masthead. The text colour
is a red and black gradient.
The barcode is positioned at the
bottom right of the front cover.
The white shape holds the date,
their web address, their twitter
name and their Facebook name.
The main image is positioned
to the right of the front cover.
I have brightened the image
and softened the edges. I have
also created the effect of
make up for example; her
lipstick.
The puff promotion is a red
square with black text, the
outside of the has a white
stroke effect. Below the puff
promotion is the date ‘January
2015’.
Next

The stand first is
positioned at the
top of the left page.
The text is the same
font as the
masthead, the
colour of the text is
red with a black
stroke effect.
The drop capital is
positioned at the
top of the left page,
the font is the same
as the masthead.
The colour of the
text is orange.
The three text
columns are
positioned either
side of the pull
quote. The text will
be black in the font
‘Robot’.
The banner will be positioned at the bottom of the
page, the colour will be red. This will hold the page
number and a small image of the masthead.
The two images will me medium close ups positioned below the
pull quote. I have brightened the image and softened the edges.
I have also created the effect of lipstick on her mouth.
The pull quote
is positioned
above the 2
images, the font
again is the text
‘Robot’. The
colour of the
font is red with
a black drop
shadow.
Contents

The masthead is positioned in the middle of the
front cover.
The cover
lines are
positioned
down the
left of the
front cover.
The main
headline is
split into 2
sections
across the
middle of the
front cover
The main image is a full body image
positioned in the middle of the front cover.
Barcode
Puff
promotion
Drop
capital
Stand first
2 full body images.
Interview
Pull quoteCaption
Contents

Unlike Q my masthead will be across
the top of the front cover. I will
including both elements of the
colour scheme by having orange
text with a black drop shadow. The
letters ‘Bass’ will be in capitals.
My strapline ‘Feel the Bass’ will
be down the side of the
masthead. The font I have
chosen to use is the same as
my interview. the text colour
will also be black like the
stroke effect on my masthead.
My cover lines will be
positioned down the right
hand side of the front cover,
which is different to my idea
for Riff magazine. i have
chosen to use the same font
as my masthead. The two
colours of the text will be
orange and black.
In the top right corner will be a
pentagon shape, which holds a puff
promotion. The colour of the
pentagon will be the same as the
masthead which is; orange and
black. The bright colours will capture
the readers attention and keep them
interested.
I have chosen to position my main image in the
middle of the front cover, this will be a full body
image. The main headline will appear either side
of the image.
My barcode will be positioned at
the bottom right hand corner of
the front cover. The white square
will contain the barcode, the date
of the magazine, and social media
links. The web address can be
found with the puff promotion.
The main headline will be split
into two sections and positioned
near the bottom of the page
either side of the main image.
The font will be the same as the
masthead, however I wont be
using a colour instead I will
overlay a fire pattern using
Photoshop.
Next

My stand first will be
positioned at the top
of the left page. This
will introduce the main
star, and give a brief
explanation of what
the article is about.
My drop capital will
be the letter O. the
font will be the same
as my masthead, and
the colour will be
orange.
Here you can see that my
three text columns will
be positioned in the
middle of the left page.
My image will be
a location shot,
positioned in the
middle of the
right page. Each
image will have
an orange stroke
effect round the
outside.
Quote from the interview
My quote from the interview will be positioned at the top of the right page. The text
will be a different font to my masthead and cover lines. The colours I have chosen will
replicate the ones which my masthead uses (orange text with a black drop shadow)
My pull quote will positioned at the bottom of the page, like
my quote from the interview, the text again will be orange
with a back drop shadow. Contents

I used Adobe Photoshop CS5 to create rough versions of my Front Cover. This allowed me to explore the hand drawn drafts I had created,
and generate further ideas which I could use when creating my final magazine pages. Creating rough drafts of my magazine pages also
allowed me to explore the colour scheme I had chosen which was orange and black.
Masthead is positioned across
the top of the front cover. The
text is bold and the colour is
orange, the strapline is down
the left side.
The cover lines are
positioned down the right
side of the cover. The font is
the same as my masthead,
the colour is orange and
black.
The main headline is split into two
sections and positioned across the
middle of the page. The text has a
fire pattern overlaid.
The barcode is positioned at the
bottom right of the front cover.
The white shape holds the date,
their web address, their twitter
name and their Facebook name. I
have also included a small image
of their masthead.
The main image is positioned in
the middle of the cover, I have
changed her hair colour and
created the effect of make up
on her face. I have also
brightened the image and
softened the edges to look
realistic.
The puff promotion is an
orange circle with a black
stroke effect. The text is
black with a white stroke
effect.
The convergence is positioned
at the bottom left of the cover.
You can see the magazines
Facebook name, Twitter name
and Instagram next. Next to
these are there logos.
Next

The drop
capital will be
the same font
as the
masthead, the
txt colour will
be bright
orange.
The three text columns will be positioned on the left page, the first
columns will wrap around the drop capital. The text will be black in
the font ‘Candara’
The quote from the interview will be
positioned beneath the location shot. The text
will be in the font ‘Candara’. The colour will be
orange with a black stroke effect.
The image will be a
location shot,
positioned beneath
the pull quote. I will
brighten the image
and soften the
edges. I will also
change the colour of
the clothing in the
image, and change
the colour of her
hair.
The pull quote will
be positioned
above the location
shot. The text will
be in the font
‘Candara’. The
colour will be
orange with a black
stroke effect
The stand first will
be positioned
above the
interview, the font
I have chosen to
use is the same as
my masthead. The
text will be orange
with a black stroke
effect.
Contents

The image above show my draft interview with Lana Del Rey, as inspiration I looked to Q magazine interview with
Spandau Ballet. Throughout the interview Q focus on bringing out the humorous side of the band, therefore I had
drafted questions which were similar to the ones from Q Magazine for example question 2 which asks “Your shows
have been named ‘peculiar; and ‘extravagant’ tell us about your most embarrassing performance?. To be able to
answer these questions I had to make sure that Lana Del Rey’s response was language appropriate, and that it was
relevant to a previous performance from her career. I also had to make sure that the questions were answered as if she
was present during a real interview, therefore I research some previous interviews with Lana Del Rey to be able to
make the interview seem realistic and engaging.
Contents

By taking a series of test shots I was able to
try out different styles of images which
could potentially feature in my magazine.
The style of the 3 final images I had chosen
to appear in my magazine were medium
close ups, therefore I took a series of
medium close ups changing aspects such
as; the position which the main star was
sitting and whether she was holding a
prop.
On Tuesday 25th November I arranged
a photoshoot to capture some test
photography to explore the different
types of images I could present in my
magazine.
Contents
Magazine size: A4
The size I have chosen to publish my magazine is A4, not only is this the stereotypical size for a
magazine its also compact for travel for example the reader can fold the magazine in half easily without
having to struggle to fit it in there bag. If I had chosen to make the magazine any bigger it would be
difficult for the reader to bring the magazine out with them, and any small would be difficult to reader
if the reader had vision impairments.

Changes made to
the Front Cover
Next

After taking in consideration the feedback I received from
the publisher I made some improvements to my front
cover which were;
Main Image
The publisher also mentioned
that it was best I took my main
image again, as my attempt at
changing the hair colour didn’t
not look real. Therefore I had
to re-take a set of images and
select the one which was most
similar to the original. This
time I changed the hair colour
using the simple tutorial
suggested.
Exclusive
The publisher also suggested
that my magazine would be
more appealing if I included
the words ‘Exclusive’ above
the main headline. Like other
features on my magazine I
used the font Lemon/Milk and
kept the text red with a black
drop shadow.
Cover Lines
An improvement suggested by the
publisher was to check that all
conventions where the same size
and in line. As it was noticed that
my three cover lines weren't the
same size or in line with each
other. Therefore I adjusted the
size and made sure that they were
in line using the grid lines on
Photoshop.
I also brightened
the background.
Main Image
It was also mentioned
that I softened the edges
of the main images which
I did to make the image
look more realistic and
professional.
I also changed the date from
December 2014 to January
2015, as I felt this would be a
more appropriate release
date.
Contents

Changes made to
the Double-Page
Spread
Next

After taking in consideration the feedback I received from the publisher I made
some improvements to my double-page spread which were;
Images
Feedback also
stated that one of
my two images
looked distorted,
therefore I would
need to re insert
the images again. I
have now
corrected and
added in a red
stroke effect
around both to act
as a border.
Interview Text
As my interview
text wasn’t able to
fit on one page, I
had to create three
further columns on
the right page to
hold the rest of my
interview.
Stand First
One improvement
suggested by the publisher
was to make sure that I
included a stand first, to
introduce the reader to the
artist featured in the article.
Which I later added in using
Photoshop, positioned
above my drop capital and
interview, in the same font
as my masthead
Hyphenated Text
Another improvement
mentioned by the
publisher was to check
for hyphenated text. In
which I proof read the
interview making sure
there was no
hyphenated text.
Pull Quote
The publisher also mentioned that I should change the
positioning of my Pull quote to allow the text to wrap
around. Therefore I placed my quote in the middle of
the left page, and using the pen tool created three new
columns to hold my article.
LO4

Contents
Task
Script 90
Pitch 91
Feedback 92
Evidence of sending out my Survey Monkey 93
Improvements 94

LO4 Script
The two images show the
first two pages of the
script I created to help me
with my pitch.
Contents

On the 12/12/15 I performed a pitch
which I had prepared beforehand to
introduce to the publisher my idea for a
new indie music magazine. The pitch
was recorded as evidence. Throughout
the pitch I discussed areas relating to
the magazine such as the who are the
intended target audience, how I would
be producing the magazine and
whether I would achieve a profit or loss
after the first year release. Now that I
have completed my pitch I have
received a document from the
publisher called a witness statement,
this contained the feedback gathered
from the pitch. The main focus of the
witness statement was the strengths
found within the pitch and weaknesses
to improve within the pitch.
Contents

To gain feedback from my pitch I used four different mediums which were; a witness statement from
the publisher, an interview with the publisher, a questionnaire and a survey Monkey.
From the feedback I was able to discover what the
strengths and weaknesses of my pitch were. From
the witness statement I gained valuable feedback
analysing the strengths and weakness of my pitch
from the publishers point of view, and how he
thought my pitch went.
By sending out both a questionnaire and a survey monkey I was able to gather
feedback regarding the pitch from the people who were present at the time. Taking
their opinions into consideration I was able to make improvements to my pitch.
Overall there were more strengths than weaknesses of my pitch as the witness
statement noted that I had covered a large majority of the required content to a good
standard.
The feedback I had gained has allowed me to improve areas of the Prezi I had created
for my pitch by making sure I had included all the relevant content, spoke about my
hand drawn drafts and focused on the target audience.
Contents

Evidence of sending out my Survey
Monkey for Feedback
The screenshot shows the email I sent out containing the link to my Survey Monkey, to gain
feedback of my pitch. Contents

One of the improvements I made
to my pitch was to make sure
that my profit and loss slide was
clear. I had included a table
which I created in Excel to show
whether I would gain a profit or a
loss after the first year, however
it was very brief and didn’t
explain to the publisher how I
ended up with the profit of £13. I
have now adapted my profit/Loss
table to show how I achieved the
profit of £13, this will now help
the publisher to understand
clearer.
Another improvement I made to
my pitch was to include a slide
showing my hand drawn drafts. I
had already included my front
cover and double-page spread,
however I hadn't talked about
my hand drawn drafts. I have
now addressed those
improvements and included my
final hand drawn drafts in my
Prezi.
Another improvement I
made was to include a
marketing slide.
Although I had included
a advertising slide, I
hadn't mentioned how I
would be marketing my
magazine. However I
have now added in a
marketing slide slowing
the technique I intended
to use to market Riff
magazine, and why this
will benefit.
Another improvement taken
from the feedback was my lack
of conventions on my magazine
flat plan. It was stated that my
flat plan was very basic and
didn’t show were I would place
images, or what type of
advertisement would be on
each page. I have now
addressed those corrections
and created a new flat plan
which is much more detailed
and gives the publisher a better
explanation of the structure of
my magazine,
LO5

Contents
Task
Witness statement 97
Publisher feedback interview 98
Survey monkey and Questionnaire 99
Full Survey Monkey Results 100-101
Questionnaire Evidence 102
Safe working Practises 103-104
Production Plan 105
Legal and Ethical 106-118

Budget plan profit/Loss and breakdown’
slide
For my ‘Profit/Loss Breakdown’ slide I
made improvements to the tables which I
created in excel. At first I hadn’t included
the costs which gave me my profit of
£13,495, therefore this made it difficult for
the publisher to understand. I created a
new table with three sections which is
shown in the image to the right, and
labelled each field with the correct names.
To define each different section of the table
I gave them all a sub heading, and coloured
the fields in green. I then entered the data
relevant to each section, the first was the
yearly cost for job salaries, which I added
together to achieve a total of £267,505. I
then subtracted the yearly total from the
30,000 magazine I hope to sell in the first
year, to give me a total of -£237,505. which
I next added to my advertising income of
£251,000. to gain my profit of £13,495.
Witness Statement
• On the 12/12/15 I was presented with a written witness statement filled in by the
publisher whilst I presented my pitch. The document focused on the areas of strength
which the publisher noticed, and the weaker areas which he thought needed
improving.
• I have now taken into consideration the suggested areas of weakness and addressed
the improvements.
Marketing Slide
In my Prezi I had only included a advertising slide, therefore I had to add in a
marketing slide, as the publisher was unaware of how I would be marketing Riff
magazine. I created a new circle frame and added the title marketing, beneath the
title I defined the two different types of marketing techniques I could potentially
use which were; Push marketing and Pull marketing. The main section of the slide
talked about the technique which I will use, I had chosen to use both push and pull
marketing, to gain more exposure to my magazine. The final section of the slide
stated why I had chosen to use the techniques I had.
Contents

For the 28/1/15 I arranged a 1-2-1 interview
with the publisher to gain further feedback
from my pitch. I prepared a list of 11
questions to asking the publisher, the
interview lasted around 5 minutes and
focused on the strengths and weaknesses of
the pitch, covering areas such as; the front
cover and double-page spread.
Digital publication
It was mentioned in the publisher feedback interview that I hadn't informed the publisher, whether Riff
would become a digital publication in the future. Therefore I have now included a new slide which
discusses whether my magazine will become a digital publication. I have now added in a new circle
bracket with the title ‘Digital Publication’, below the title I have shown which platforms the app would
be available on which are smartphones and tablets through android and iOS. I have also included bullet
points which describe the functions of the app for example; you are able to read full magazines, make
in app purchases and view high quality images. Below the functions of the magazine I have included the
prices which relate to the in-app purchase’s for example; I have stated that the cost for 1 issue would be
£2.50, which is the same as in store prices. I have also stated that the user is able to purchase a yearly
subscription of 12 issues for £30.
Format of the Magazine
The publisher also stated that I hadn't been clear about the format of the magazine for example; the
layout and dimensions of the magazine. In my Prezi I have now included a slide which talks about the
format of my magazine focusing on the layout and dimensions for both the digital and print
publications. I added in a new circle bracket with the title ‘Format of the Magazine’. The slide discusses
2 different topic areas which are; the dimensions of the print magazine, and dimensions of the digital
publication. I have stated the dimensions for the print magazine; The masthead; height: width:, the
Front Cover which are; height: 11.7”, width: 8.3” and the Double-page Spread: height: 11.7”, width:
16.3”. I have also stated the dimensions for the digital publication, going on to talk about the
recommended size tablet to get the best quality from the app, which is 10.1” and above, as this may
not require the reader to have to zoom into the text.
Contents

On the 11/12/15 the day before my pitch I created a survey monkey and a
questionnaire to gather feedback regarding my pitch. I attached the survey monkey
to an email which I sent out the same morning as my pitch. As for the
questionnaire I asked people to fill these out a week after I had performed my
pitch. I received a total of 14 combined responses from both my survey and
questionnaire. I have now taken into consideration the suggested areas of
weakness and addressed the improvements.
Growth of the magazine
From my survey monkey feedback I have now included a new slide which
talks about the growth of the magazine. I have created a graph which
shows the target circulation figure which I hope to achieve by December
2015. Throughout the months of June, July and August I have predicted
the monthly circulation figures to be at their highest, as this is the time
when most summer festivals are happening. I also predicted that
Christmas will also be a peak time for Riff magazine as this is the end of
the year, and people will be purchasing copies if they haven't already, and
also expecting the next issue in the new year.
Brand identity
It was mentioned on my survey monkey that the brand identity of the magazine
wasn’t very clear. Originally I had only talked about the colour scheme I had
chosen for my magazine, however I have now added new information regarding
my masthead and strapline. I resized the bracket, and added in the titles ‘Brand
Identity’, beneath the title I added three subheadings which were; ‘Masthead’,
‘Colour Scheme’ and ‘Strapline’. I had chosen to structure my slide with the text
in three thought bubbles. In two of the three thought bubbles I included small
pictures one of the magazines masthead and one of the colour scheme which I
had chosen to use. The text discusses the meaning behind each feature and why
they have been designed the way they are.
Contents

‘Please rate the pitch out of
5’
Overall my pitch got a rating
of 4/5, i asked this question
to see how well people
thought my overall pitch
was. From the feedback it
seemed that my pitch was
of a good standard and the
information was well
presented.
‘How well do you feel
you know the ideas of
Riff magazine? ’
Overall people felt they
understood most of the
information, however a
few people did say that
they didn't understand
some of the information
presented, as there was
a lack of detail.
‘Did you feel that the presenters
appearance was suitable for the
task? If not how could this be
improved? From the overall feedback
it was evident that my appearance
was professional and suitable for the
task. However there was some
suggested improvements which were
‘to make more eye contact with the
‘Publisher’ and to ‘Avoid reading of
the script throughout the whole
pitch’
Next

‘How do you feel my pitch could be improved and
were they any details not covered?’
From the overall feedback it was evident that my
pitch was of a good standard however there were
some improvements needed which were ‘To look
at the audience more’, ‘To expand on the
magazine growth’ and ‘Improve on the brand
identity’. This suggested that there was
information lacking throughout, which I have now
improved.
The final question in my survey was ‘Do you
have any comments or questions regarding
Riff magazine?
There were a total of 5 comments made
regarding the pitch with mixed opinions,
overall the feedback was positive one
respondent states that they would purchase a
copy of Riff magazine’ and another stated
that ‘I had good information on
psychographics and demographics’.
Contents

Why was it important to crop the images?
It was important that I cropped my images
before I placed them onto my front cover
and double-page spread as the page
structure which I created before had
allocated a specific sized space for my
images, therefore cropping them allowed
the provided space to be filled. Also
cropping the images removed an unwanted
background that was irrelevant to the style
of images I wanted to present on the front
cover and double-page spread. If I did not
crop my images when I resized them they
may have been two small and difficult for
the reader to identify the main star. Also
they could look distorted if I stretched the
images to fit into the desired space
Why was it important to use the Pen Tool?
It was important that I used the pen tool
when creating my text columns so I could
integrate the text around features such as;
images and the drop capital which you can
see in the screenshot to the left. The pen
tool also allowed me to structure my
columns in different shapes other than
squares such as the one beside my drop
capital. If I didn’t not use the pen tool my
text may not have fit onto my double-page
spread, meaning I would have either had to
shorten my interview or make the text
smaller which would have been difficult for
the reader to see.
Why was it important to adjust
the brightness and contrast
It was important that I adjusted
the brightness and contrast of the
image as the original image was
dull and the background looked
grey instead of white. Brightening
up the image gave it a fresher
appeal and created the effect of a
professional portrait. If I did not
adjust the brightness of the image
this would have been dull and
unappealing to the reader, as
bright colour of the main headline
would have overpowered the dark
main image.
Next

Proof reading (hyphenated text)
Its important that I proof read the text which I have written myself to
ensure that its appropriate to be published looking at areas such as;
language are there any swear words , grammar is my spelling correct
and have I used the correct punctuation? Proof reading will ensure
that the journalism I publish is of a high standard and appropriate for
the reader. I have also checked that there is no hyphenated text
throughout the interview, by doing a check through Photoshop. If I
did not proof read my work there is a possibility that I could publish
journalism that could offend the reader, discriminate the main star,
contain false information or be reported to the ‘Independent Press
Standards Organization (IPSO).
Grouping the layers
It was important that I grouped the layers to keep the structure consistent and each feature separate. This will
help when another person is editing, meaning that they wont have to keep searching for the layer they want
to edit if its grouped correctly. Grouping also keeps the layers panel organised meaning that the layers will be
in order and easy to identify. If I did not group the layers it would take longer to edit as I would have to keep
searching through the layers panel.
Ruler tool (to create the structure with the correct dimensions)
Its important that I use the ruler tool to create the structure for both my front cover and
double-page spread. The ruler tool allows me to set the correct dimensions for features
such as; the masthead, main image, text columns and quotes. Also by using the ruler tool
I cant set the gaps between each feature to look realistic, and professional. If I did not
use the ruler tool the page would end up unprofessional and messy, as the features on
the page would be different sizes and not in line.
Contents

What changes have I made to my production plan from the feedback received?
What changes have I made based on the feedback received?
From the feedback received I have improved my production plan by creating 4 separate tables which are well
structured and neatly organised for each week of production. I have also colour coded the different sections, to
make it appealing and easier for the production team to understand. Another change which I have made to the
production plan is by adding a key relevant to each colour coded section, this will make the production plan easier
to understand and look professional. I also used professional terminology such as; personnel and production
activity.
How this will help?
Creating a production plan will assist the production team when creating the magazine, ensuring that they follow
each step correctly. By setting a 6 day deadline will assure that each task had enough time to be completed, and
will remind the production team of when the task needs to be completed.
This is my production plan which I created to show the tasks involved when producing Riff magazine over the
course of one month, my production plan starts from the 10th November and finishes on the 1st December
Contents

What is a Trademark?
A trademark allows a business to stand out from other traders; usually a trademark comes in the form of a company’s logo or a specific
signature. Just like copyright a trademark stops other people from using a company’s name or taking a logo and modifying to be their
own. Trademarks can last for a number as years however it’s recommended that it be renewed every 10 years. With a trademark
companies own the intellectual property of features such as their logo or brand name, this allows them to grant permission for other
companies to use these features for business.
Source:
What are some of the benefits of a trademark?
• By registering for a trademark you are protected from others trying to use your company name or logo without permission.
• You can grant permission for other companies to use your company’s logo or brand name.
• A trademark can protect your businesses market share.
• You can also add value to your business and goods which they sell.
Source: https://www.gov.uk/intellectual-property/trade-marks
How will a trademark apply to my magazine?
Registering my magazine for a trademark will protect features of my magazine such as my masthead from being used by other companies
without permission.
What is Copyright?
Copyright is the law that protects the owner’s right to an idea they have physically produced themselves such as; books, art, recorded music, and
films. The products owners have the right to stop other people from copying their idea or passing them off as their own without being granted
permission. These are known as cases of copyright infringement. Unfortunately copyright cannot be used to protect ideas which haven’t physically
been developed for example; an idea which a person has discussed but not taken any further.
Source: http://www.ipos.gov.sg/AboutIP/TypesofIPWhatisIntellectualProperty/Whatiscopyright.aspx
What will happen if I do not register my magazine for copyright?
If I do not register my magazine for copyright there is the risk that the content inside can be taken and passed off as another person or published in a
magazine which is registered for copyright. There is also the risk of another photographer claiming property of the images. Although this is breaking
the law of copyright, without registering my magazine there is no way to prevent this from happening.
How will copyright apply to my magazine?
Once my magazine has been registered and is eligible to hold a copyright symbol this will now prevent other magazine publishers or members of the
public from copyrighting the content inside and passing it off as their own. However I must also take into consideration whether the written content in
my magazine is copyrighting another magazines written content. Therefore I must make sure that my work is unique from other magazines.
Next

2. Next step is to fill out the
details of the person
providing, their personal
details like their home
address and telephone
number, but also their
company name and contact
details.
1. The first step asks who is
completing the form there
are two options; the owner
of the trademark or an
authorised person within
the business, and an
attorney, solicitor or a third
party representative.
4. Next you are asked
whether your trademark
has letters, if so provide the
letters which can be seen in
the trademark.
3. The next step asks
whether the person is
registering a single
trademark or a series of
trademarks.
Next

5. The form then asks
you to provide an
image of the trade
mark. They only
accept JPG, GIF, TIF,
PNG and JFIF.
6. The form then ass if the person
registering the trademark ask if they
would like to supply a description or
limitation.
7. The form then asks
if the person
registering the
trademark ask if they
wish to supply a
disclaimer.
8. The form then asks if the person
registering the trademark ask if wish to
make a priority claim.
Continued
Next

10. Next type in the
answer or search
from the list.
9. The person is required to tell
the IPO what goods and
services the trade mark will be
used for. There are two ways to
choose; which are typing the
answer or choosing from a list.
11. In my case I would be registering
a trademark for a magazine,
however there are over 60 classes
which a trademark would come
under. Once you have chosen the
correct class click confirm
The next step is to select the appropriate
price, the two options are standard or right-
class both take 20 days to be examined
before the trademark can be finalised the
price for standard is £170, and for right-
class £200.
If the trademark is something
different to an ordinary trademark,
the form asks you to select if it’s a
certification mark or a collective
mark.
Continued
Source: https://www.gov.uk/register-a-trademark Next

Independent Press Standards Organisation: The IPSO and the people who regulate the content which we read in
newspapers and magazines in the UK. Their main responsibility is to make sure that we the reader are delivered the
highest standard of journalism, by maintaining and monitoring the content to make sure that it meets the criteria of
the ‘Editors Code of Conduct’. Originally the IPSO were known as the PCC (Press Complaints Commission), however
from the 8th of September IPSO had taken over.
Taken from the IPSO website:
“IPSO is here to serve the public by holding publications to account for their actions. We will
strive to protect individual rights, and by upholding high standards of professional conduct,
will help maintain freedom of expression for the press.”
Source: https://www.ipso.co.uk/IPSO/index.html
In my magazine there are a number of factors which readers can complain about such as the printed articles and
images.
• I need to make sure that the images are suitable and don’t offend any of the readers, for example checking that
they are appropriate to be published in the magazine, and don’t not give off the wrong message.
• I also need to take into consideration the language that I used, checking if its suitable to be publisher, are they
any swearwords without expletives, or does the language offend anyone.
Next

How to make a complaint through IPSO
How to make an complaint through the IPSO?
Members of the public are eligible to make
complaints using an online form which asks them to
state areas
such as;
• what are they complaining about such as;
behaviour of the journalist or the photographer,
content published in a newspaper or magazine
or the content published in a newspaper or
magazine
online.
• The name of the publication which the complaint
is about.
• The date of the first article from the newspaper
or
magazine was published.
• And the headline from the article, it has been
stated
that the person is allowed a maximum of 5
headlines however they will only be accepted in
JPG, PNG, PDF and DOCX form.
Source: https://www.ipso.co.uk/oxbxApps/app/complaint1.html Next

The Editors Code of Conduct There are 16 factors which the Editors Code of
Conduct requires editors and publishers to I have
selected some of the more important ones to
follow:
Accuracy: care must be taken when selecting
content, are the facts accurate, do they mislead the
reader, do the pictures give off the wrong ideas.
Opportunity to reply: publishers must be open
minded to replies regarding inaccuracies by
members of the public.
Privacy: the press must respect the privacy of the
individual for example; their home life, family, and
personal health.
Harassment: journalists must not initiate or harass
the individual to gain content which they intend to
publish.
Intrusion into grief or shock: if the individual is
going through a time of shock or grievance, the
journalist must approach the case with sympathy.
Children: if the individual is a child their education
and free time must not be disrupted.
Discrimination: journalists must avoid
discriminating the; race, gender, religion or ethnicity
of the individual purposely or by accident.
It’s the duty of the press to deliver the highest quality journalism, the editors code of conduct sets the ‘benchmark’ for the
ethical standards: protecting the rights of the individual ; who the content is about, and the rights of the public; how much of
the content are they able to view.
What is the Editors Code of Conduct?
As IPSO are the regulators of the content which we see published in magazines and newspapers, they must follow the editors
code of practise in order to deliver the highest standard journalism. It’s the responsibility of the editors and publishers to
make sure all areas of the ‘Editors Code of Conduct’ are applied when observing both print and digital content.
Source: https://www.ipso.co.uk/IPSO/cop.html Next

How will The Editors Code of Conduct
apply to my magazine
How will the Editors Code of Conduct apply to my magazine?
The 16 factors of the ‘Editors Code of Conduct’ Accuracy, opportunity to reply, privacy, harassment, intrusion
into grief or shock, children, children in sex cases, hospital, reporting of crime, clandestine devices and
subterfuge, victims of sexual assault, discrimination, financial journalism, confidential sources, witness
payments in criminal trials and payment to criminals.
For my magazine I will need to follow the steps of the ‘Editors Code of Conduct’ for areas such as;
Accuracy: I will need to thoroughly check through the written content make sure that its 100% accurate and ready to be published,
making sure that all the facts are genuine. I must also consider whether the choice of language is appropriate for the reader
checking if there are inappropriate words or offensive language. Another factor to check is the images, do they give off the wrong
impression to the reader, are they misleading.
Opportunity to reply: I must also have an open mind to any replies I may receive after the magazine has been released regarding
content which the reader, or the parent of the reader may believe to be inaccurate or offensive. Respecting their views and beliefs I
must take into account what they have said.
Harassment: If the individual refuses to be interviewed or refuses to disclose information which they would prefer to be kept
private, I must respect this decision and not begin to harass them or force them to provide personal or professional information,
which I intended to publish in the magazine.
Privacy: I must accept any privacy which the individual may require. Not only do I need to respect that they may not want to
disclose certain information or feel that they don’t want to answer a specific question. I must also set a boundary for the type of
questions which I may ask the individual, making sure they aren't offensive or discriminative.
Intrusion to grief or shock: if the individual has recently experienced a personal grievance or shock I must respect the goings on and
approach the person with sympathy.
Discrimination: During the interview I must be careful not to discriminate the individual by purpose or accidently, whether this be
what gender they are, their care, what ethnic group they belong to, their religious beliefs, or their sexual orientation
Source: https://www.ipso.co.uk/IPSO/cop.html Next

Intellectual Property
Intellectual Property
What is Intellectual Property?
Intellectual property is an idea that someone has physically brought to life and
produced for example; music or art. A person does not own intellectual property of the
idea they have until its physically produced. For example Facebook own intellectual
property of their logo. Just like I own intellectual property of my magazine as this was
an idea which I physically created.
Source: https://www.gov.uk/intellectual-property-an-overview/overview
Do I need to give permission for another company to use my masthead?
If another company wants to use my magazine masthead or logo for advertising once I have registered my
magazine for a trademark, I will be able to grant permission to the other company to use my masthead.
However if I have only registered my magazine for copyright and not a trademark, and the other company uses
my masthead or strapline this will be copyright infringement.
Different types of intellectual property?
There are 5 different types of intellectual property which include;
Copyright: literature, art, music, films and more,
Trademarks; product names, brand logos, magazine mastheads.
Patents; inventions such as machines, tools and medicines,
Design rights; shapes of objects structure of a design,
Registered design; appearance, shapes, packaging and colour of a product.
Source: https://www.gov.uk/intellectual-property-an-overview/protect-your-intellectual-property
Next

Source: https://www.facebookbrand.com/request
What do you need to consider?
To be able to use the Facebook logo on my magazine front cover I would have to request permission
by filling out a ‘Brand Permission Request Form’. Without this I am using the logo illegally.
Next

There are four different formats in which the
twitter bird can be used which are; and blue
bird on a black background, and white bird on a
black background, a blue bird on a white
background and white bird on a blue
background. For my magazine I have chosen to
use the letter ‘T’ which is a white letter on a
blue background.
There is no form to fill out in order to use the twitter logo however on their website there is a page which outlines the guideless which
the person must follow in order to use the logo for online and static purposes.
The usage guidelines state the don'ts of using
the twitter logo some of then include;
•Don’t rotate the logo,
•Don’t add special effects to the logo,
•Don’t animate the logo,
•And don’t use told versions of the twitter logo.
How to use the Twitter Logo professionally
Next

Using the Twitter brand in advertising or marketing
materials’
This section explains the do’s and don’ts of using the
twitter logo in advertising and marketing situations for
example;
Do use the twitter bird to show whether a product or
device is compatible with twitter,
Do show the twitter bird in front of your # hashtag, @ user
name, and make sure it’s the same size as your text.
Don’t display the twitter logo larger than your own logo,
Don’t use twitter or tweet marks to refer to any service
other than Twitter.
The display guidelines discuss the do’s and don’ts of how
to use the twitter logo to promote your twitter account
for example;
Do type ‘Follow us on Twitter’ follow by your @username
when your unable to show the twitter bird.
Don’t use any other form of artwork from out site such as
the verified badge.
Source: https://about.twitter.com/press/brand-assets Candidate Details

Unit 13 LO1-LO5

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Unit 13 LO1-LO5