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Webmaster Guidelines & SPAM Nathan Buggia, Live Search Webmaster Center Oct 7 th , 2008
What is SPAM?
What is  not  SPAM? (aka Porn and Junk)
A Few Guidelines Common Definition of Spam On page schemes Keyword stuffing Fake/ stolen content Hidden text Hidden links Cloaking Linking schemes Paid Links Link exchanges Doorway pages Deceptive redirects
So you think you’ve got a penalty? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Live Search
http://webmaster.live.com
webmaster.live.com
Cloaking
Cloaking

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Webmaster Guidelines from all Major Search Engines