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URLs and Domains (SMX East 2008)

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Nathan Buggia

Top 6 common issues Microsoft Live Seach sees in URLs and Domains of websites.

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URLs and Domains Nathan Buggia, Live Search Webmaster Center Oct 7 th , 2008
What’s a URL (and where search engines get stuck) ,[object Object],Protocol Hostname Path Query Fragment auto.msn.co.uk Subdomain TLD (ccTLD)
HTTP Status Codes ,[object Object],[object Object],[object Object],[object Object]
Robots Exclusion Protocol – Common Mistakes ,[object Object]
Robots Exclusion Protocol http://janeandrobot.com/post/Managing-Robots-Access-To-Your-Website.aspx
Parameter Tracking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Duplicate Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Create a few simple rules that will remove duplicate URLs by 301 redirecting all variations to the shortest, most authoritative URL. Often called “Domain Canonicalization” http://janeandrobot.com/post/canonical-url-canonicalization-domain.aspx
Duplicate Content – Gateway Pages ,[object Object],Because search engines don’t support cookies, they may see every URL on your site having the same content
Sitemaps
Great Tools From Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Issues Encountered by URL
webmaster.live.com

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