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Readability and
Plain Language
Lecture 4.3
University of Alberta
ALES 204
Nancy Bray




                        1
Housekeeping

Mid-term exam

Practice exam




                2
Lecture Outline

1. How you say it matters

2. What is readability?

3. How to write in plain language?




                                     3
1. How you say it matters




                            4
Bones
Scene from Season 1, Episode 8

Unplain language
                                 5
How you say it matters




                         6
Success story
#1




                Source: Kimble, J. (2012). Writing for dollars, writing to please:
                The case for plain language in business, government, and law
                Durham, N.C: Carolina Academic Press.                                7
Success story
#2




                8
Alan Siegel: Let’s simply legal jargon
TED talk: http://www.ted.com/talks/alan_siegel_let_s_simplify_legal_jargon.html


                                                                                  9
2. What is readability




                         10
Readability




              11
Readability
movement




              12
Decrease in sentence length




 Professor L. A. Sherman, in his Analytics of Literature, Boston, 1892.
                                                                          13
Average sentence length today

            Miscellaneous: government                                                       25

                     Learned and scientific                                                 24

                                 Press: reports                                             21

                                         Humour                                             18

                             Romance fiction                                                14

                 Science/detective fiction                                                  13
Source: Cutts, M. (2009). Oxford guide to plain English. Oxford: Oxford University Press.        14
Readability
movement




              15
Example #1




             16
Example #2




             17
Readability
measures
 Flesch-Kincaid Grade Level
 formula

 Flesch Reading Ease Score

 Can check the score of your
 documents with MS Word or
 http://www.readability-
 score.com/




                               18
Flesch-Kincaid
Grade Level formula

 Tests word length and sentence
 length

 Result = number of years of
 education required to
 understand a text




                                  19
Readability
statistics




              20
Example




          21
Flesch Reading
Ease Score

 Also tests word and sentence
 length

 Higher score = more
 understandable

 Reader’s Digest has a score of 65

 Time a score of 52




                                     22
How to
increase
readability




              23
Recommendations




                  24
3. What is plain language?




                             25
Plain language

“The writing and setting out of essential information in a way that
gives a cooperative, motivated person a good chance of
understanding it at first reading, and in the same sense that the writer
meant it to be understood.” -- Oxford Guide to Plain Language

Also called plain English




                                                                      26
Plain language movement

           U.S. consumer groups ridicule language in government
   1960s                   documents and forms


              New York State passes law requiring leases and
    1978            consumer contracts to be clearer


            President Carter required regulations to be written in
    1978                       plain language


              President Clinton required all documents about
    1998    government services to be written in plain language

                                                                     27
Four main features
of plain language




                     28
Example #1: Common words

Before

The Dietary Guidelines for Americans recommends a half hour or
more of moderate physical activity on most days, preferably every
day. The activity can include brisk walking, calisthenics, home care,
gardening, moderate sports exercise, and dancing.

After




                                                                        29
Example #2: Pronouns

Before:

A performance system will allow for the development of new and
innovative training techniques and methodologies and allow
companies added flexibility in tailoring their training to the specific
job duties of their employees.

After:




                                                                          30
Example #3: Pronouns

Before:

Copies of tax returns must be provided.

Loan applications will be reviewed to ensure that procedures have
been followed.

After:




                                                                    31
Example #4: Active voice

Before:

Consumer messages have been developed to educate the public about
the Key Recommendations in the Dietary Guidelines and will be used
in materials targeted for consumers separate from this publication.

After:




                                                                  32
Exercise #5: Short sentences

Before

A performance system will allow for the development of new and
innovative training techniques and methodologies and allow
companies added flexibility in tailoring their training to the specific
job duties of their employees.

After




                                                                          33
Limitations of
plain language




                 34
Take away
Know why plain language is
important

Know the benefits of plain
language

Know what readability is

Know how readability is
measured

Know how to improve
readability

Know what plain language is

Know the four elements of plain   35
Photo Credits
books by Arslan
paper by Hacklock
words by ninasaurusrex
newspapers by leww_pics
air force recruits by Nina_Haghighi
grade 9 by Boston Public Library
the reader by grewlike
reading ease by sapheron
Green Eggs and Ham cover
the reader by murphyeppoon
the reader by adwriter
reading newspaper by KC Toh
reading by applejan
veteran by KennethMoyle
ge by Eric Leslie
china airlines by Roberto Verzo




                                      36

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Lecture 5.3 readability and plain language student notes

  • 1. Readability and Plain Language Lecture 4.3 University of Alberta ALES 204 Nancy Bray 1
  • 3. Lecture Outline 1. How you say it matters 2. What is readability? 3. How to write in plain language? 3
  • 4. 1. How you say it matters 4
  • 5. Bones Scene from Season 1, Episode 8 Unplain language 5
  • 6. How you say it matters 6
  • 7. Success story #1 Source: Kimble, J. (2012). Writing for dollars, writing to please: The case for plain language in business, government, and law Durham, N.C: Carolina Academic Press. 7
  • 9. Alan Siegel: Let’s simply legal jargon TED talk: http://www.ted.com/talks/alan_siegel_let_s_simplify_legal_jargon.html 9
  • 10. 2. What is readability 10
  • 13. Decrease in sentence length Professor L. A. Sherman, in his Analytics of Literature, Boston, 1892. 13
  • 14. Average sentence length today Miscellaneous: government 25 Learned and scientific 24 Press: reports 21 Humour 18 Romance fiction 14 Science/detective fiction 13 Source: Cutts, M. (2009). Oxford guide to plain English. Oxford: Oxford University Press. 14
  • 18. Readability measures Flesch-Kincaid Grade Level formula Flesch Reading Ease Score Can check the score of your documents with MS Word or http://www.readability- score.com/ 18
  • 19. Flesch-Kincaid Grade Level formula Tests word length and sentence length Result = number of years of education required to understand a text 19
  • 21. Example 21
  • 22. Flesch Reading Ease Score Also tests word and sentence length Higher score = more understandable Reader’s Digest has a score of 65 Time a score of 52 22
  • 25. 3. What is plain language? 25
  • 26. Plain language “The writing and setting out of essential information in a way that gives a cooperative, motivated person a good chance of understanding it at first reading, and in the same sense that the writer meant it to be understood.” -- Oxford Guide to Plain Language Also called plain English 26
  • 27. Plain language movement U.S. consumer groups ridicule language in government 1960s documents and forms New York State passes law requiring leases and 1978 consumer contracts to be clearer President Carter required regulations to be written in 1978 plain language President Clinton required all documents about 1998 government services to be written in plain language 27
  • 28. Four main features of plain language 28
  • 29. Example #1: Common words Before The Dietary Guidelines for Americans recommends a half hour or more of moderate physical activity on most days, preferably every day. The activity can include brisk walking, calisthenics, home care, gardening, moderate sports exercise, and dancing. After 29
  • 30. Example #2: Pronouns Before: A performance system will allow for the development of new and innovative training techniques and methodologies and allow companies added flexibility in tailoring their training to the specific job duties of their employees. After: 30
  • 31. Example #3: Pronouns Before: Copies of tax returns must be provided. Loan applications will be reviewed to ensure that procedures have been followed. After: 31
  • 32. Example #4: Active voice Before: Consumer messages have been developed to educate the public about the Key Recommendations in the Dietary Guidelines and will be used in materials targeted for consumers separate from this publication. After: 32
  • 33. Exercise #5: Short sentences Before A performance system will allow for the development of new and innovative training techniques and methodologies and allow companies added flexibility in tailoring their training to the specific job duties of their employees. After 33
  • 35. Take away Know why plain language is important Know the benefits of plain language Know what readability is Know how readability is measured Know how to improve readability Know what plain language is Know the four elements of plain 35
  • 36. Photo Credits books by Arslan paper by Hacklock words by ninasaurusrex newspapers by leww_pics air force recruits by Nina_Haghighi grade 9 by Boston Public Library the reader by grewlike reading ease by sapheron Green Eggs and Ham cover the reader by murphyeppoon the reader by adwriter reading newspaper by KC Toh reading by applejan veteran by KennethMoyle ge by Eric Leslie china airlines by Roberto Verzo 36

Hinweis der Redaktion

  1. George Klare and his colleagues looked at the effects of greater reading ease on Air Force recruits. They found that more readable texts resulted in greater and more complete learning. They also increased the amount read in a given time, and made for easier acceptance. [54][55] Other studies by Klare showed how the reader's skills, [56] prior knowledge, [57] interest, and motivation [56][57] affect reading ease.
  2. Our new system will let us train our employees with new techniques and with greater ease.