CFE - Unit 2

1. CFE Higher Bus Man

2.  Where the usual
marketing mix focuses
on the product the
extended mix is more
about the customer
service.

3.  Customers expect reliability and efficiency
when receiving a service.
e.g. Fast food restaurants with “drive thrus”
need to ensure the waiting time is as short as
possible.
 Businesses are also looking to find new ways
of providing a good service to customers.
e.g. Apps for smartphones and tablets allow
businesses to monitor and update information
when required.

4. Hiring the right employees and providing
training to ensure the consumer is
receiving a high quality service.
Rewarding staff is important to encourage
hard work.

5. This is the furnishings and look of the
premises consumers enter.
 In a coffee shop, everything from signage
down to the position of the seating has
been thought out to give the feeling of a
“third meeting place”.