N BBDO transforms Antwerps Waagnatie in a true paradise for young and old. N BBDO and Proximity BBDO developed an image campaign to change the perception of electricity transmission system operator Elia, which highlighted Elia and its activities. Launch: the beginning of September 2008.

1. Elia
Family day

2. Briefing
Adapt the concept of the image campaign to a family day for all Elia
employees. Goal: create awareness for the campaign with the personnel

3. Central idea
More than 900 Elia employees
and their family were invited to
join the Elia family day
The Waagnatie was divided into
four zones where various
attractions could be enjoyed and
competitions were held

4. Central idea
The first area was transformed into a
fun fair. The second area was
transformed in an indoor pirate village.
The third area held a Wii gaming
corner. The fourth zone held inflatable
castles and other toys.
Everyone could take part in four
organized competitions
The wonderful day ended with a
performance by Les Truttes and a
standing buffet

5. Results
Happy client
900 satisfied employees and guests