SlideShare ist ein Scribd-Unternehmen logo
1 von 10
Downloaden Sie, um offline zu lesen
Mobile Marketing

        Overview
Definition
 • Mobile marketing is broadly defined as the
   use of the mobile medium as a means of
   IMC communication. It distributes any form
   of promotional or advertising messages to
   customers predominately through wireless
   networks.
Quote
 Mobile marketing is the most personal
 medium available. People run their lives off
 their mobile. It’s business, it’s personal, it’s
 information gathering. It’s on 24/7. We call it
 the “brand in the hand.”
 Quote: Global Media Manager, Adidas International
Need to be mobile friendly
 • Consumers are on the move, but less than
   5% of Websites are Mobile friendly.
   Businesses need to develop a Mobile
   version, optimise for Mobile SEO, integrate
   your CMS and Customer systems, host, and
   even monetise through 3rd party marketing.
Amex Daniel Campaign
 •   American Express and their Agency Neo Ogilvy approached
     Big Mobile looking to take the Realise the Potential 'Daniel'
     campaign beyond traditional offline and online media and
     communicate the message, that American Express sees its
     customer as a person, not a number.
 •   The request was simply “amplify the campaign please and
     take it somewhere new and different”.
 •   The creative borrowed the integrated 'Daniel' campaign's look
     and feel and prompted click-through.
 •   They re-engineered the ultimate alphanumeric typeface
     American Express had created so when people entered the
     Realise The Potential 'Daniel American Express mobile site,
     they could manipulate the typeface to create their personalised
     name-tag design.
 •   Once they had designed their name-tag we invited them to:
 •   Download it for use as a screensaver on their mobile
 •   Receive a file via email to personalise their desktop
 •   Share their name-tag, by posting it directly onto their
     Facebook page
 •   Or even order a fridge magnet of their name-tag to be mailed
     to their home.
 •   In 7 weeks, over 100,000 people decided they wanted to be
     'more than a number' through the Mobile campaign, and
     created their own name-tag.
 •   Over 20,000 took it one step further, and their name-tags
     made onto their Mobile screensavers and fridges, and onto
     their Facebook updates all highly effective brand prompts.
Nike Id
•   Nike erected a large, interactive billboard in
    Times Square.
•    Passers-by could use their cell phones to
    text in their own custom design and receive
    a free pair of Nike IDs.
•   In Wheeler and Keenan's video, individuals
    went nuts when they saw their own shoes
    posted live on the Jumbotron in front of
    them.
•   Though Nike gave away 3000 pairs of shoes
    in this promotion, Users had the distinct
    impression that users were just as excited
    by their design on the billboard as they were
    by the free footwear.
•   Very successful participation and it created
    great brand excitement.
Emirates FIFA
•    Leverage Emirates global sponsorship with
     the 2010 FIFA World Cup.
•    Drive innovation by using mobile
•    Due to the time difference, harness World
     Cup fever through mobile – the first device
     users check each morning.
•    Exclusive sponsorship of the FIFA World
     Cup on mobile, through Optus’ official
     coverage.
•    Sponsorship included:
•    Mobile Banner advertising on the global
     FIFA site, Optus FIFA World Cup site and
     on the Big Mobile ROC Sport (ESPN Soccer
     net, News.com.au etc.)
•    Integration into the Optus FIFA World Cup
     coverage . Including brand integration, pre
     and post rolls and more.
•    Large scale mobile campaign site with
     Emirates tactical offers and campaign
     content.
•    The campaign was a Great example of
     collaboration between publisher, media,
     creative and client
•    Profile raising campaign with sponsorship,
Jaguar XF
 •   Build brand awareness of Jaguar XF and
     encourage target audience to explore the key
     features of the car.
 •   Mobile banners ran across Big Mobile's
     premium Business and Finance category
 •   Tailored sponsorships and integration within
     The Australian Business and News.com.au
 •   Branded Jaguar XF mobile site optimised for
     mobile handsets featuring gallery, videos,
     request a brochure and much more.
 •   Simple and elegant mobile design principles
     were used
 •   Sponsorship and integration placements
     resulted in the highest click thru rates. The
     Jaguar XF promotion offer was the most
     visited section of the Jaguar mobile site.
 •   Overall a very strong click thru rate for the
     campaign. Over 19,000 visitors to the mobile
     site.
Mobile Marketing Success Factors
 •   Relevance to the consumer
 •   Invitation to participants
 •   Entertaining and visual impactful
 •   Drive to achieve a specific action
 •   Integrated with other IMC media if relevant
 •   Simple and clear message
You are welcome to contact Nigel Bairstow at B2B
Whiteboard your source of B2B Asia / Pacific
marketing advice

http://www.linkedin.com/pub/nigel-bairstow/6/41b/726

http://twitter.com/#!/b2bwhiteboard

Weitere ähnliche Inhalte

Was ist angesagt?

Mobile Marketing
Mobile MarketingMobile Marketing
Mobile MarketingJeff Klein
 
The Roles of Analytics in Digital Marketing
The Roles of Analytics in Digital MarketingThe Roles of Analytics in Digital Marketing
The Roles of Analytics in Digital MarketingT.S. Lim
 
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed KhattakChapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed KhattakRafique Ahmed Khattak
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile MarketingRahul Patil
 
Digital marketing presentation
 Digital marketing presentation Digital marketing presentation
Digital marketing presentationKAMINIGARUD
 
Digital Marketing vs Traditional marketing - who will win?
Digital Marketing vs Traditional marketing - who will win?Digital Marketing vs Traditional marketing - who will win?
Digital Marketing vs Traditional marketing - who will win?Mavis EduTech
 
Digital marketing ppt 2021
Digital marketing ppt 2021Digital marketing ppt 2021
Digital marketing ppt 2021Kushal Shah
 
The Importance of Digital marketing
The Importance of Digital marketingThe Importance of Digital marketing
The Importance of Digital marketingPantheon
 
All about Digital Marketing and its types.
All  about Digital Marketing and its types. All  about Digital Marketing and its types.
All about Digital Marketing and its types. Jawhar Ali
 
E.commerce & Digital marketing
E.commerce & Digital marketingE.commerce & Digital marketing
E.commerce & Digital marketingAnmol Chaturvedi
 
Types of digital advertising
Types of digital advertisingTypes of digital advertising
Types of digital advertisingJackM29
 
Introduction to Digital Marketing
Introduction to Digital MarketingIntroduction to Digital Marketing
Introduction to Digital MarketingWalter Kitchenman
 

Was ist angesagt? (20)

Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
The Roles of Analytics in Digital Marketing
The Roles of Analytics in Digital MarketingThe Roles of Analytics in Digital Marketing
The Roles of Analytics in Digital Marketing
 
Digital marketing fundamentals
Digital marketing fundamentals Digital marketing fundamentals
Digital marketing fundamentals
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed KhattakChapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Digital marketing presentation
 Digital marketing presentation Digital marketing presentation
Digital marketing presentation
 
Digital Marketing vs Traditional marketing - who will win?
Digital Marketing vs Traditional marketing - who will win?Digital Marketing vs Traditional marketing - who will win?
Digital Marketing vs Traditional marketing - who will win?
 
Digital Marketing Basics
Digital Marketing BasicsDigital Marketing Basics
Digital Marketing Basics
 
Digital marketing ppt 2021
Digital marketing ppt 2021Digital marketing ppt 2021
Digital marketing ppt 2021
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
E - Marketing
E - Marketing E - Marketing
E - Marketing
 
The Importance of Digital marketing
The Importance of Digital marketingThe Importance of Digital marketing
The Importance of Digital marketing
 
E- CRM
E- CRME- CRM
E- CRM
 
All about Digital Marketing and its types.
All  about Digital Marketing and its types. All  about Digital Marketing and its types.
All about Digital Marketing and its types.
 
E.commerce & Digital marketing
E.commerce & Digital marketingE.commerce & Digital marketing
E.commerce & Digital marketing
 
Types of digital advertising
Types of digital advertisingTypes of digital advertising
Types of digital advertising
 
Introduction to Digital Marketing
Introduction to Digital MarketingIntroduction to Digital Marketing
Introduction to Digital Marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 

Andere mochten auch

Marketing Innovation Nike Plus
Marketing Innovation Nike PlusMarketing Innovation Nike Plus
Marketing Innovation Nike PlusJohn Greene
 
Imc presentation mobile marketing
Imc presentation   mobile marketingImc presentation   mobile marketing
Imc presentation mobile marketingPrashant Chalke
 
Integrated marketing communications in international marketing
Integrated marketing communications in international marketingIntegrated marketing communications in international marketing
Integrated marketing communications in international marketingluispachon
 
Nike Free-Presentation to the Board
Nike Free-Presentation to the BoardNike Free-Presentation to the Board
Nike Free-Presentation to the BoardLilly Shapiro
 
Mobile Marketing Presentation
Mobile Marketing Presentation Mobile Marketing Presentation
Mobile Marketing Presentation thunder::tech
 
International Marketing Communication and its process..promotional tools
International Marketing Communication and its process..promotional tools International Marketing Communication and its process..promotional tools
International Marketing Communication and its process..promotional tools Radhika Arora
 

Andere mochten auch (6)

Marketing Innovation Nike Plus
Marketing Innovation Nike PlusMarketing Innovation Nike Plus
Marketing Innovation Nike Plus
 
Imc presentation mobile marketing
Imc presentation   mobile marketingImc presentation   mobile marketing
Imc presentation mobile marketing
 
Integrated marketing communications in international marketing
Integrated marketing communications in international marketingIntegrated marketing communications in international marketing
Integrated marketing communications in international marketing
 
Nike Free-Presentation to the Board
Nike Free-Presentation to the BoardNike Free-Presentation to the Board
Nike Free-Presentation to the Board
 
Mobile Marketing Presentation
Mobile Marketing Presentation Mobile Marketing Presentation
Mobile Marketing Presentation
 
International Marketing Communication and its process..promotional tools
International Marketing Communication and its process..promotional tools International Marketing Communication and its process..promotional tools
International Marketing Communication and its process..promotional tools
 

Ähnlich wie Mobile Marketing

Mobile Marketing for Retail Stores and Shops
Mobile Marketing for Retail Stores and ShopsMobile Marketing for Retail Stores and Shops
Mobile Marketing for Retail Stores and Shopsaffordableweb
 
Mobile message marketing for retail.
Mobile message marketing for retail.Mobile message marketing for retail.
Mobile message marketing for retail.Anchor Mobile
 
Mobile marketing presentation market wave
Mobile marketing presentation market waveMobile marketing presentation market wave
Mobile marketing presentation market wavevaleriehanneken
 
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegeMobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegePurplegator
 
Mobile Marketing for Sports
Mobile Marketing for SportsMobile Marketing for Sports
Mobile Marketing for Sportsaffordableweb
 
Mobile advertising for government and civics
Mobile advertising for government and civics Mobile advertising for government and civics
Mobile advertising for government and civics Anchor Mobile
 
SMS advertising for public venues.
SMS advertising for public venues. SMS advertising for public venues.
SMS advertising for public venues. Anchor Mobile
 
Mobile Marketing for Government and Civic Agencies
Mobile Marketing for Government and Civic AgenciesMobile Marketing for Government and Civic Agencies
Mobile Marketing for Government and Civic Agenciesaffordableweb
 
Mobile SMS Marketing for large venues
Mobile SMS Marketing for large venues Mobile SMS Marketing for large venues
Mobile SMS Marketing for large venues Anchor Mobile
 
SMS advertising for politics.
SMS advertising for politics.SMS advertising for politics.
SMS advertising for politics.Anchor Mobile
 
Mobile marketing for hospitality businesses.
Mobile marketing for hospitality businesses.Mobile marketing for hospitality businesses.
Mobile marketing for hospitality businesses.Anchor Mobile
 
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
 
Vodafone Workshop Social Media Update
Vodafone Workshop Social Media UpdateVodafone Workshop Social Media Update
Vodafone Workshop Social Media UpdateYour Social
 
Text message advertising for sports.
Text message advertising for sports.Text message advertising for sports.
Text message advertising for sports.Anchor Mobile
 
Sports Mobile Marketing
Sports Mobile MarketingSports Mobile Marketing
Sports Mobile MarketingAnchor Mobile
 
Text message marketing for transportation.
Text message marketing for transportation. Text message marketing for transportation.
Text message marketing for transportation. Anchor Mobile
 
Mobile Marketing for Grocery Stores
Mobile Marketing for Grocery StoresMobile Marketing for Grocery Stores
Mobile Marketing for Grocery Storesaffordableweb
 
SMS advertising for grocery stores.
SMS advertising for grocery stores.SMS advertising for grocery stores.
SMS advertising for grocery stores.Anchor Mobile
 
Digital digest #1
Digital digest #1Digital digest #1
Digital digest #1Kavya789836
 

Ähnlich wie Mobile Marketing (20)

Mobile Marketing for Retail Stores and Shops
Mobile Marketing for Retail Stores and ShopsMobile Marketing for Retail Stores and Shops
Mobile Marketing for Retail Stores and Shops
 
Mobile message marketing for retail.
Mobile message marketing for retail.Mobile message marketing for retail.
Mobile message marketing for retail.
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
Mobile marketing presentation market wave
Mobile marketing presentation market waveMobile marketing presentation market wave
Mobile marketing presentation market wave
 
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegeMobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
 
Mobile Marketing for Sports
Mobile Marketing for SportsMobile Marketing for Sports
Mobile Marketing for Sports
 
Mobile advertising for government and civics
Mobile advertising for government and civics Mobile advertising for government and civics
Mobile advertising for government and civics
 
SMS advertising for public venues.
SMS advertising for public venues. SMS advertising for public venues.
SMS advertising for public venues.
 
Mobile Marketing for Government and Civic Agencies
Mobile Marketing for Government and Civic AgenciesMobile Marketing for Government and Civic Agencies
Mobile Marketing for Government and Civic Agencies
 
Mobile SMS Marketing for large venues
Mobile SMS Marketing for large venues Mobile SMS Marketing for large venues
Mobile SMS Marketing for large venues
 
SMS advertising for politics.
SMS advertising for politics.SMS advertising for politics.
SMS advertising for politics.
 
Mobile marketing for hospitality businesses.
Mobile marketing for hospitality businesses.Mobile marketing for hospitality businesses.
Mobile marketing for hospitality businesses.
 
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
 
Vodafone Workshop Social Media Update
Vodafone Workshop Social Media UpdateVodafone Workshop Social Media Update
Vodafone Workshop Social Media Update
 
Text message advertising for sports.
Text message advertising for sports.Text message advertising for sports.
Text message advertising for sports.
 
Sports Mobile Marketing
Sports Mobile MarketingSports Mobile Marketing
Sports Mobile Marketing
 
Text message marketing for transportation.
Text message marketing for transportation. Text message marketing for transportation.
Text message marketing for transportation.
 
Mobile Marketing for Grocery Stores
Mobile Marketing for Grocery StoresMobile Marketing for Grocery Stores
Mobile Marketing for Grocery Stores
 
SMS advertising for grocery stores.
SMS advertising for grocery stores.SMS advertising for grocery stores.
SMS advertising for grocery stores.
 
Digital digest #1
Digital digest #1Digital digest #1
Digital digest #1
 

Mehr von Asia Pacific Marketing Institute

Mehr von Asia Pacific Marketing Institute (20)

Doing Business in Australia - Module 1
Doing Business in Australia - Module 1Doing Business in Australia - Module 1
Doing Business in Australia - Module 1
 
Pestle (Environmental analysis) - overview
Pestle  (Environmental analysis)  - overviewPestle  (Environmental analysis)  - overview
Pestle (Environmental analysis) - overview
 
Eight point business plan
Eight point business planEight point business plan
Eight point business plan
 
Business model template - overview
Business model template  -  overviewBusiness model template  -  overview
Business model template - overview
 
Australia at a glance
Australia at a glanceAustralia at a glance
Australia at a glance
 
10 Key Benefits of Local Marketing
10 Key Benefits of Local Marketing10 Key Benefits of Local Marketing
10 Key Benefits of Local Marketing
 
Australian social media trends 2011
Australian social media trends 2011Australian social media trends 2011
Australian social media trends 2011
 
Twenty Two Qualitative Data Methods
Twenty Two Qualitative Data MethodsTwenty Two Qualitative Data Methods
Twenty Two Qualitative Data Methods
 
Positive intelligence
Positive intelligencePositive intelligence
Positive intelligence
 
Neuromarketing
NeuromarketingNeuromarketing
Neuromarketing
 
Power of Public Relations
Power of Public RelationsPower of Public Relations
Power of Public Relations
 
Business Relationship Marriage Metaphors
Business Relationship Marriage MetaphorsBusiness Relationship Marriage Metaphors
Business Relationship Marriage Metaphors
 
B2B Strategy Making and Planning
B2B Strategy Making and PlanningB2B Strategy Making and Planning
B2B Strategy Making and Planning
 
Nostalgia in Marketing
Nostalgia in MarketingNostalgia in Marketing
Nostalgia in Marketing
 
Emotions in Marketing
Emotions in MarketingEmotions in Marketing
Emotions in Marketing
 
IMC Media Strategy Implementation
IMC Media Strategy ImplementationIMC Media Strategy Implementation
IMC Media Strategy Implementation
 
Market Segmentation and Positioning
Market Segmentation and PositioningMarket Segmentation and Positioning
Market Segmentation and Positioning
 
Marketing Communication Process
Marketing Communication ProcessMarketing Communication Process
Marketing Communication Process
 
Power Brands
Power BrandsPower Brands
Power Brands
 
The Role of Integrated Marketing Communications
The Role of Integrated Marketing CommunicationsThe Role of Integrated Marketing Communications
The Role of Integrated Marketing Communications
 

Kürzlich hochgeladen

The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 

Kürzlich hochgeladen (20)

The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 

Mobile Marketing

  • 1. Mobile Marketing Overview
  • 2. Definition • Mobile marketing is broadly defined as the use of the mobile medium as a means of IMC communication. It distributes any form of promotional or advertising messages to customers predominately through wireless networks.
  • 3. Quote Mobile marketing is the most personal medium available. People run their lives off their mobile. It’s business, it’s personal, it’s information gathering. It’s on 24/7. We call it the “brand in the hand.” Quote: Global Media Manager, Adidas International
  • 4. Need to be mobile friendly • Consumers are on the move, but less than 5% of Websites are Mobile friendly. Businesses need to develop a Mobile version, optimise for Mobile SEO, integrate your CMS and Customer systems, host, and even monetise through 3rd party marketing.
  • 5. Amex Daniel Campaign • American Express and their Agency Neo Ogilvy approached Big Mobile looking to take the Realise the Potential 'Daniel' campaign beyond traditional offline and online media and communicate the message, that American Express sees its customer as a person, not a number. • The request was simply “amplify the campaign please and take it somewhere new and different”. • The creative borrowed the integrated 'Daniel' campaign's look and feel and prompted click-through. • They re-engineered the ultimate alphanumeric typeface American Express had created so when people entered the Realise The Potential 'Daniel American Express mobile site, they could manipulate the typeface to create their personalised name-tag design. • Once they had designed their name-tag we invited them to: • Download it for use as a screensaver on their mobile • Receive a file via email to personalise their desktop • Share their name-tag, by posting it directly onto their Facebook page • Or even order a fridge magnet of their name-tag to be mailed to their home. • In 7 weeks, over 100,000 people decided they wanted to be 'more than a number' through the Mobile campaign, and created their own name-tag. • Over 20,000 took it one step further, and their name-tags made onto their Mobile screensavers and fridges, and onto their Facebook updates all highly effective brand prompts.
  • 6. Nike Id • Nike erected a large, interactive billboard in Times Square. • Passers-by could use their cell phones to text in their own custom design and receive a free pair of Nike IDs. • In Wheeler and Keenan's video, individuals went nuts when they saw their own shoes posted live on the Jumbotron in front of them. • Though Nike gave away 3000 pairs of shoes in this promotion, Users had the distinct impression that users were just as excited by their design on the billboard as they were by the free footwear. • Very successful participation and it created great brand excitement.
  • 7. Emirates FIFA • Leverage Emirates global sponsorship with the 2010 FIFA World Cup. • Drive innovation by using mobile • Due to the time difference, harness World Cup fever through mobile – the first device users check each morning. • Exclusive sponsorship of the FIFA World Cup on mobile, through Optus’ official coverage. • Sponsorship included: • Mobile Banner advertising on the global FIFA site, Optus FIFA World Cup site and on the Big Mobile ROC Sport (ESPN Soccer net, News.com.au etc.) • Integration into the Optus FIFA World Cup coverage . Including brand integration, pre and post rolls and more. • Large scale mobile campaign site with Emirates tactical offers and campaign content. • The campaign was a Great example of collaboration between publisher, media, creative and client • Profile raising campaign with sponsorship,
  • 8. Jaguar XF • Build brand awareness of Jaguar XF and encourage target audience to explore the key features of the car. • Mobile banners ran across Big Mobile's premium Business and Finance category • Tailored sponsorships and integration within The Australian Business and News.com.au • Branded Jaguar XF mobile site optimised for mobile handsets featuring gallery, videos, request a brochure and much more. • Simple and elegant mobile design principles were used • Sponsorship and integration placements resulted in the highest click thru rates. The Jaguar XF promotion offer was the most visited section of the Jaguar mobile site. • Overall a very strong click thru rate for the campaign. Over 19,000 visitors to the mobile site.
  • 9. Mobile Marketing Success Factors • Relevance to the consumer • Invitation to participants • Entertaining and visual impactful • Drive to achieve a specific action • Integrated with other IMC media if relevant • Simple and clear message
  • 10. You are welcome to contact Nigel Bairstow at B2B Whiteboard your source of B2B Asia / Pacific marketing advice http://www.linkedin.com/pub/nigel-bairstow/6/41b/726 http://twitter.com/#!/b2bwhiteboard