It is the reverse version of Search Engine Optimization.The aim of SEO is to increase a site's visibility in SERP.Whereas Negative SEO is to reduce the site ranking in search result page.

1. NEGATIVE SEO
What Is Negative SEO & How To Protect
Yourself

2. What is Negative SEO

It is the reverse version of Search Engine
Optimization.

The aim of SEO is to increase a site's
visibility in SERP.

Whereas Negative SEO is to reduce the site
ranking in search result page.

3. Why Use Negative SEO?
Three main cases:­

To downgrade your competitor's sites.

To bury bad news about yourself of your
company.

Targeted Negative SEO(TNS) attack on the
website.

4. How to defend yourself against
Negative SEO

Make sure by checking Bing & Google
Web­master tools regularly.

By checking your email address and
react to notifications emails properly.

If you are hit by virus or malware try
to get your website back to on­line as
soon as possible.

Remove potentially damaging material
from your website and in social media
pages fix any pages that might have
bad links on them.

5. 
If Distributed denial of services(DDOS)
attack occur means inform to your web host
as they can do something to mitigate the
damage.

Use reconsideration request if you have
been penalized.

Try to identify the source. ­ sometimes of­
fence is the best defence and if you can
prove that a competitor is damaging your
websites revenue, you may have grounds to
sue.

Try to develop solid site structure

Clean link profile

Create website design with useful content.

6. How is Negative SEO done

Adding the offending content into
your site by hacking

Google bowling
This is the technique designed to
remove a site from SERP my
making Google itself believe that the
site is spammy. Google bowling can
be done by following two ways.
1.Adding link to the site from lots of
bad neighborhoods this link forms
automatically generated spammy
pages.

7. 2. Find a page on your competitors website
which have dynamic URL and hacking that
page by making some changes in their
competitor url like
http:mycompetitor.com/index.php?page=11
change this into
http:mycompetitor/index.php?page=12 but
has the same content then this changes will be
showing your site as a vulnerable to google
bowling by URL manipulation.

8. 
CLICK FRAUD:­
Click on the competitor website
advertise to use up to their budget or
limit and affect the number of genuine
visitors of them. But google is really
good to detect these kind of hacking so
no more impact for this method of
Negative SEO.

9. 
ADSENSE BANNING:­
This is also similar like click fraud that
clicking competitor adverts on their site
many times until the ad­sense account
get suspended.

10. 
BLACK SOCIAL BOOKMARKING:
Creating lots of bogus social media
accounts like Face­book, Twitter,
Google+ by using this creating and
posting spammy links to target sites.

11. 
FALSE DUPLICATE CONTENT:­
Getting content from competitor page
and post on your page before the
competitor page crawled in google so
that your page is 1st crawled and that
competitor page considered as a spam.

12. Conclusion
The only way to get safe from Negative SEO
is we should update our site by making
regular content reviews and back­link checks
should be part of your strategy of Positive
SEO.

13. Thank You