Design presentation for AE310 course at Uvic

1. DESIGNING
POSTERS
Natalia Delgado

2. RHETORICAL
FIGURES

3. Metonymy

4. The metonymy consists of
substitution of one element for
another which holds a relationship.

5. Cause by effect Envy = Scratched car

6. Author by it’s work
Arman = Paintings made
with objects

7. Instrument by user Milk = person who drinks it

8. Product by producer Sports apparel = Logo

9. Object by place of
origin
Tea = China

10. Synecdoche

11. The Synecdoche is a form of
metonymy in which the whole is
r e p r e s e n t e d b y i t ’s m o s t
significant part.
Material / Conceptual

12. Whole by its parts:
Jazz = String Instrument
Instrument = Central part
with circle (material
synecdoche)
Art = Paint brushes

13. Whole by its parts:
Vodka = Bottle
Geneva = Swiss watches
Watch = machinery
(material synecdoche)

14. Metaphor

15. Consist of using an expression with a
different meaning or in a different
context that usual
It’s a symbolic representation of the
main idea that wants to be
communicated using two images that
have no direct relationship but have
posses some similarity

19. Hyperbole

20. It’s used to make a part of an object
more evident or to exaggerate the
most important elements

24. Personification

25. Attributes human qualities
to animals or objects

29. Oxymoron

30. It’s the use of contrary elements

33. Antiphrasis

34. Uses the text or legend
contrary to what is
represented in the image

36. POSTER DESIGN

37. What makes a good poster?

38. It’s impressive

40. It’s simple

42. It communicates clearly

44. It’s universal

46. It’s engaging

48. It’s smart

50. It’s beautiful

52. It’s memorable

54. Tips for designing your poster

55. Use bold,
simple colors
and shapes

62. Use sequence

64. Compare

68. Don’t be afraid
to be funny

70. Play with
Typography

73. Use hierarchy

74. 3
2
1

75. 2
1
3

76. My work

96. Student’s work

109. This week
• Rough Sketches: Minimum10 different
ideas. Most use at least one rhetorical
figure. Can be done by hand or computer
• Fine sketches. Fully develop one or two
ideas from the elocutio.
• Studio time will be used for working on
design decisions such as color, typography
and composition.

110. One idea, two visual solutions

111. One idea, three visual solutions