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11 ENGAGEMENT
POSSIBILITIES
2010 is Over!
Let’s forget all about the hot issues of
the past year; the phenomenal Krispy
  Kremes, the infamous red/ yellow
  crowds, the tragic floods and the
        scandalous celebrities.

    Because McCann Engagement
          will introduce you to
    11 Engagement Possibilities
for reaching and staying in touch with
      Thai consumers in the most
    inspirational and effective way.

Be prepared to keep an eye on how we
            are marching

Towards 2011!
I like         I show
                               2
THEREFORE
I share I am



{3            Cost &
          Convenience
                                                  }
                                            4
             Focused
         Online Shopping

            Corporate Social
                Contributions



              5
                     “Farewell to outdated CSR,
                     let consumers be a part of
                            the contribution”
THIS IS
  MY SPACE




6
 WHERE ICAN DO
WHATEVER I WANT!”




           BRANDSPACE



                    7
           ENGAGEMENT

                               SOCIAL
                               COMMERCE



                     8
                         & CROWDSOURCING




9      BRANDED
       CONTENT
       BROADCASTING




 0 1
1 1             BRANDIVIDUAL
               CONCEPT

                                   TOWARDs ‘12
                                 MAJOR EVENTS
As a tribute to His Majesty the King on his
                                                                 84th birthday in 2011, there is room for brands’
                                                                 special projects that provide opportunities for all
                                                                 Thais and residents in the country to participate
                                                                 in expressing their gratitude.


                                                                 Unsurprisingly, 2011 is going to be the year of
                                                                 CSR, CSC and Social Cause Campaigns in
                                                                 both traditional & digital media, which will
                                                                 enhance mass participation and engagement.



                                                                          NATTAVEE NEIL MAVICHAK
                                                                          ENGAGEMENT PLANNING DIRECTOR
                                                                          Nattavee.Mavichak@mccann.com

                       http://pulse.mccann.co.th
©McCann Worldgroup
                                                                          SUKIT KITTINUNTAKUL
All rights reserved.                                                      ENGAGEMENT PLANNING SUPERVISOR
Reproduction in whole or in part is forbidden without prior written
consent of the copyright holder.                                          Sukit.Kittinuntakul@mccann.com

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11Engagement Possibilities for 2011

  • 2. 2010 is Over! Let’s forget all about the hot issues of the past year; the phenomenal Krispy Kremes, the infamous red/ yellow crowds, the tragic floods and the scandalous celebrities. Because McCann Engagement will introduce you to 11 Engagement Possibilities for reaching and staying in touch with Thai consumers in the most inspirational and effective way. Be prepared to keep an eye on how we are marching Towards 2011!
  • 3. I like I show 2 THEREFORE I share I am {3 Cost & Convenience } 4 Focused Online Shopping Corporate Social Contributions 5 “Farewell to outdated CSR, let consumers be a part of the contribution”
  • 4. THIS IS MY SPACE 6 WHERE ICAN DO WHATEVER I WANT!” BRANDSPACE 7 ENGAGEMENT SOCIAL COMMERCE 8 & CROWDSOURCING 9 BRANDED CONTENT BROADCASTING 0 1 1 1 BRANDIVIDUAL CONCEPT TOWARDs ‘12 MAJOR EVENTS
  • 5. As a tribute to His Majesty the King on his 84th birthday in 2011, there is room for brands’ special projects that provide opportunities for all Thais and residents in the country to participate in expressing their gratitude. Unsurprisingly, 2011 is going to be the year of CSR, CSC and Social Cause Campaigns in both traditional & digital media, which will enhance mass participation and engagement. NATTAVEE NEIL MAVICHAK ENGAGEMENT PLANNING DIRECTOR Nattavee.Mavichak@mccann.com http://pulse.mccann.co.th ©McCann Worldgroup SUKIT KITTINUNTAKUL All rights reserved. ENGAGEMENT PLANNING SUPERVISOR Reproduction in whole or in part is forbidden without prior written consent of the copyright holder. Sukit.Kittinuntakul@mccann.com