Social media for metalex forum presentation

Scratch 2
Social
Media Chakard Chalayut (@molek)
Social Media Manager
Thoth Media Co., Ltd.
Digital Marketing Agency
วันพุธที่ 28 กนยายน 11
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Did you know or use ?

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APAC Internet Population

50.8% of the total online population in
the Asia-Paciﬁc region visited a social
networking site in 2010 - comScore
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The majority of the world‟s heavy
Internet users are in Asia, 41% of
the world‟s online population, that‟s
about 530 million users. (Source:
Comscore))

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http://thesocialbusinessbook.com/strategy/2011-global-social-media-usage-behaviors/

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Compare Media

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47.56%
of Thailand
visitors on
Facebook

458%
o f A PA C
visitors on
Facebook

Source: http://www.socialbakers.com/facebook-statistics/?interval=last-6-months#chart-intervals

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IN 2007, 15% OF B2B MARKETERS POLLED SAID THEY
WERE USING SOCIAL MEDIA. - OgilvyOne
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TODAY, THAT NUMBER HAS QUADRUPLED. DIGITAL
AND WORD OF MOUTH AS THE MOST TRUSTWORTHY
SOURCE OF INFORMATION. - OgilvyOne
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B2B decision makers
spend 1% of the time
buying.

They now spend the
other 99%

researching
& talking to
each other.

- OgilvyOne
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Myth
about Social Media
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Social Media is bullshit!!

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Fact Social Media is going Mainstream.
~800,000,000 members
[500,000,000 active]
the fast growing segment are users over 30 years old

• 42% left a comment on web site or blog
• 43% posted a comment within a forum or message boar
• 29% uploaded a video online
• 50% uploaded a photo online
• 26% use a micro-blogging service like Twitter
• 65% watched a video
• 37% actively write blogs

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B2B companies
didn’t use Social Media.

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Fact
41% of B2B Companies using Facebook
have acquired new customer from it

62% of B2C Companies using Facebook

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Fact Companies that use Twitter average
2X more leads than those that don’t

Companies with 1000+ Twitter Follower
get 6X more trafﬁc

39% of B2B Companies using Twitter

42% of Companies using Twitter for marketing
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Social Media is Obscure,
Niche Content

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Fact Social Media is a trusted source for many
purchase decisions and product opinions –
especially in B2B.

89% of US internet users search online
before they make a purchase, even when the
purchase is make at a local business

57% of companies have acquired a
customer through their blog

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Social Media is Not Relevant
to Conversion

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Fact

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Fact
25% of search results for the World’s Top 20
largest brands are links to user-generated content
34% of bloggers post opinions about products &
brands
78% of consumers trust peer recommendations

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Social Media is Not Worth the
Risk

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Fact
Social media has became a critical component in building
positive relationships.

All of this is built into search results, increasing visibility and
promoting thought leadership to prospective customers.

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Television ads is one of the
most effective forms of
advertising

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Fact 86% of people skip TV ads.
14% trust advertisements

TV on demand, Youtube, internet TV & Cable have
fragmented TV audiences
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Who can use Social
Media?
[Who will responsible
for this job?]

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All
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if you are senior Level

“I am an opinion leader with a robust knowledge
base, I want to raise awareness”

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if you are marketing

“I need channels to place our content, and therefore
build trafﬁc.”

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if you are PR

“I want to know and respond to what public is saying
about our products and services.”

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if you are HR/Sales

“I want tools to network. So I can create new
business and ﬁnd awesome employees.”

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How To Start?

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1.Clear Objective
Think about what you’re looking to achieve from
Social Media.

Is it measurable?

2.Research your Brand
SWOT analysis your brand from online
- What shows up in social search result ?
- What are people talk about your brand?

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3. Listen before talk
- What people say about your brand in Social Media?
- Take care your customer on online.

4. Inﬂuencers
- Who are the people who come up
the most?

- Are they widely read? Do they
generate conversation? Are they an expert in your industry?

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5. Make your online
identity
- Join LinkedIn, Facebook, Twitter, Youtube
- Search for questions on LinkedIn, Twitter Answers and listen to what
people are asking

6. Make your Content
- Publish thought leadership in multimedia as well as text

- Use Infographics to explain complex issues

- Seed images on Flickr, videos on YouTube, decks on Slideshare,
etc.

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measurable?
~ 50% unsure of their ROI/Value/Impact on Social
Media.
Step 1.

Deﬁne KPI for each Social Media Examples:
- Follower
- Brand Image
- %Sales Growth
- %Reduction in support costs
- %Reduction in Advertising Media

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Step 2.
Conﬁgure your analytics [Free]:
- Tracking Tools From Social Media

Step 3.
Use other Social Analytics Tools [Free or Paids]:

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Step 4.
Understanding each Social Metrics:

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Step 5.
Revise Your Strategy:

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Content?
1. Paid: Digital advertising, banners, adwords, overlays

2. Owned: Created assets, custom content

3. Earned: Brand-related conversations and user-generated content

4: Promoted: in-stream or social paid promotions vehicles (e.g. Twitter’s
Promoted products and Facebook’s Sponsored Stories)

5. Shared: Open platforms or communities where customers co-create
and collaborate with brands. (e.g. Dell’s IdeaStorm and Starbuck’s
MyStarbucksIdea.)

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Devices?

4Monitor

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Crisis Management?

Need Only One Message to speak.

Understand your consumer
behavior

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Recap!!
- Social Media is mainstream media,
effective and work as a part of marketing
plan.
- Put the right tools to the right man on the
right job. [if not, ask the expert]

- Research your brand, Listen and talk as
yourself. [Deﬁne Goal and Metrics for work]

- Prepare For the worst case
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References
http://www.slideshare.net/HubSpot
http://www.slideshare.net/360digitalinﬂuence
http://www.socialnomics.net/2009/08/11/statistics-
show-social-media-is-bigger-than-you-think/
http://www.buzzom.com/2011/08/building-a-company-
with-social-mediainfographic/
http://www.e-interactive.es/
http://emisare.visibli.com/share/czncvL

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Social media for metalex forum presentation

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