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PRSA Central Iowa: Unraveling Social Media

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Nathan Wright
Nathan Wright

The document discusses social media and how companies can engage with customers and potential customers through various social media platforms. It provides tips on how to listen to conversations on social media using tools like RSS readers, how to join conversations by adding value in a transparent way without overt promotion, and how to connect with bloggers and media through outreach. Specific platforms discussed include Twitter, blogs, and viral content like LOLcats.

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UNRAVELING SOCIAL MEDIA Nathan T. Wright / Lava Row
JOIN THE CONVERSATION ON TWITTER Send your thoughts, questions and commentary to @nathantwright Use the #PRSAiowa hashtag
What is social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Source: Gapingvoid.com
The people who truly deface our neighborhoods are the companies that scrawl giant slogans across buildings and buses … They expect to be able to shout their message in your face from every available surface but you’re never allowed to answer back. Well, they started the fight and the wall is the weapon of choice to hit them back. - Banksy
Why is this important? COMPANY Customers & Potential Customers
Where to start? Listen. ,[object Object],[object Object],[object Object]
Photo: Target’s bullseye ad
 
 
 
Ready to join the conversation? ,[object Object],[object Object],[object Object],[object Object]
Templeton Rye jumps in http://www.drunkard.com/bbs/viewtopic.php?f=1&t=50370&start=0&st=0&sk=t&sd=a
BalancedImmuneHealth.com is first in Google search results for Balanced Immune Health
TempletonRye.com/blog
Blogger outreach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The digital, shareable press release (SMPR) http://ford.digitalsnippets.com
Twitter!
Twitter Explained: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter + Memes = Twemes!
Frivolous or Powerful? Susan Reynolds’ Frozen Pea Friday
LOLcats icanhascheezburger.com 500,000+ page views daily
 
 
 
FAILdogs FAILdogs.com
the LOLrus
LOLhamsters
LOLcats featured on Jones Soda packaging in October 2008
SmartyPig.com gets ripped off The power of connectivity between consumers & brands
SmartyPig.com gets ripped off The power of connectivity between consumers & brands
 
SmartyPig says “thank you” to Des Moines tweeps with a digital scavenger hunt
twitter: @nathantwright 515-554-0502 [email_address] www.lavarow.com http://www.slideshare.net/nathantwright

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PRSA Central Iowa: Unraveling Social Media