LinkedIn - how to develop powerful profiles. Presentation to International Legal Technologies Association New York chapter and webcasts to Boston,Burlington, and Portland chapters.

1. Powerful LinkedIn Profiles
Nathan Aaron Rosen
Library Research Manager
© 2012 Dechert LLP© 2012 Dechert LLP© 2012 Dechert LLP
Library Research Manager
Dechert LLP
July 24, 2013

2. All the opinions and statements
within this presentation are mine
alone and do not in any way,
shape or form, reflect the opinion
or position of any of my past or
© 2012 Dechert LLP© 2012 Dechert LLP© 2012 Dechert LLP
or position of any of my past or
current employers, ILTA, or the
sponsor of this program.

3. Road to success

4. Agenda
• How to prepare powerful
persuasive LinkedIn profiles
• LinkedIn components• LinkedIn components
best practices
• Steps to start taking today

5. Summary

6. Background

7. Experienc
e

8. Recommendations

9. Skills & Expertise

10. Publications

11. Certifications

12. Education

13. Honors & Awards

14. OrganizationsOrganizations

15. Groups

16. Who and what are you following

17. Must set preferences

18. Email preferences

19. Groups, Companies & Applications

20. Account settings

21. Utilize the power of LinkedIn

22. WOW!
Group connections
LinkedIn
500,000
225,000,000
My connections 804
Friend of friends
connections
Group connections
21,300
500,000

23. Your developing web
Personal
Proskauer Rose
Credit
Suisse
MoFo Librarians

24. Reach out and connect

25. Tag your connections

26. Personalize your invitation to connect

27. Know who is looking at you

28. Find people by searching

29. Find people by group membership

30. Find people
by
companycompany

31. Learn about the company & staff

32. Getting Recommendations

33. Update
your
status &status &
contribute

34. Social media = personal product advertising
• Maximize digital footprint for greatest impact
• Design profile as marketing brochure
• Showcase specific accomplishments,
measureable successes, unique talents &measureable successes, unique talents &
knowledge
• Double check consistency of message &
information – resume vs digital image

35. Coordinate with other social
media sites
• ZoomInfo
• Naymz• Naymz
• Brand Yourself
• Google+

36. ZoominfoZoominfo

37. NaymzNaymz

38. Brand Yourself

39. To do when you get home
 Join Linkedin
 Complete your profile – carefully and accurately. If you’re currently unemployed, list your current
position as “Open to opportunities.”
 Include a photo – cropped headshot is best with a smile.
 Write a professional summary – Your headline at the top is important. Highlight experience.
 Look around to see what others in your field are doing.
 Include Keywords & Skills - Use words for which you want to be found and show up in search
results.
 Contact Settings – List your availability: career opportunities, consulting offers, new ventures, job
inquiries, and reference requests.
 Website Links – Link to a personal blog, other social network profiles.
 Personal URL – Pick something you want to live with and include it in email signature.
 Grow your Network! – Find connections, fellow employees at previous employment, current
coworkers, friends & members of all organizations that you are connected to.
 Consider recommendations & add skills – Weigh the pros vs cons. Consider waiting until more
comfortable with Linkedin.
 Invest time every week – Build & maintain network. Keep at it.

40. Uploading articles/presentations
1. Prepare pdf versions of the articles you would like to include or ppt versions of the PowerPoint presentations. Save
them with filename that helps to clearly identify the article.
2. Sign up for SlideShare (www.slideshare.com).
3. Upload your articles as pdf or presentations as pdf or PowerPoint.
4. Add full title, tags, choose category and add useful search terms or citation in the description field.
5. When completed all uploading — go to top right icon of person - My Uploads. Locate the item you want to load on
LinkedIn. Click on item and then Edit Setting. Move mouse over the title (top of screen), right click and select
Properties. Go to Address and copy the url via right click starting with www, making sure that include all of it as it may
be more than two lines. Keep Slideshare open.
6. Sign in to Linkedln (www.linkedin.com)
7. From menu bar — Profiles — Edit Profile then choose
– Publications or
– Background — Summary
I recommend Publications as Background Summary provides images and link to the full text while Publications
provides citations and the link to the full text.
8. Click on Add (top right of Publications section or little rectangle in top right of Background - Summary section)
9. Complete information & Save
10. Go to top and click on Done editing button
11. View item - should have a little right arrow at the end of the title which is the link to the full text. Click on the title to
make sure that it opens

41. Articles
• LinkedIn: Job Seekers, http://learn.linkedin.com/job-seekers/
• Bryce Christiansen, How To Get Noticed By Recruiters on LinkedIn,
www.youtern.com/thesavvyintern/index.php/2012/03/07/how-to-get-noticed-by-recruiters-on-linkedin-2/
• Nathan Rosen , Lessons learned, lessons relearned, and lessons learned the hard way,
www.aallnet.org/products/pub_sp1003/pub_sp1003_Lessons.pdf
• Blue Sky Resumes, How to Write a LinkedIn Profile, www.blueskyresumes.com/free-resume-help/article/how-to-write-a-
linkedin-profile/
• The Savvy Intern, The Top 5 Ways to Get Noticed on LinkedIn,
www.youtern.com/thesavvyintern/index.php/2012/04/03/the-top-5-ways-to-get-noticed-on-linkedin/
• 7 Tips to Help You Stand Out On LinkedIn,Tim's Strategy, www.timsstrategy.com/blog/7-tips-to-help-you-stand-out-on-
linkedin/
• The Ultimate Cheat Sheet for Mastering Linkedin - http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-
Cheat-Sheet-for-Mastering-LinkedIn.aspx
• Nancy Fawley, LinkedIn as an Information Source for Human Resources, Competitive Intelligence, Online
Searcher, March/April 2013.
• How recruiters use social networks to make hiring decisions now, Time, July 9, 2012,
http://business.time.com/2012/07/09/how-recruiters-use-social-networks-to-make-hiring-decisions-now/
• Social recruiting guide: How to effectively use social networks, Oracle, July 2012.
• Social job seeker survey: 2012, Jobvite, http://recruiting.jobvite.com/resources/social-recruiting-reports-and-trends/

42. Books
• Daryoosh Dehestani, Social Recruiting for Employers and Job Seekers: Investigation behaviors and perspectives of
employers and job seekers among Facebook, LinkedIn, Twitter
• Robert Hellman, Your Social Media Job Search: Use LinkedIn, Twitter, and other tools to Get the Job You Want!
• Kristen Jacoway, I'm in a Job Search--Now What?: Using LinkedIn, Facebook, and Twitter as Part of Your Job Search
Strategy
• Tim Kitchen, How To Get Your Ideal Job: Using LinkedIn, Social Media and the Internet
• Chris Perry, LinkedUp: The Ultimate LinkedIn Job Search Guide
• Brad Schepp & Debra Schepp, How to Find a Job on LinkedIn, Facebook, Twitter and Google+• Brad Schepp & Debra Schepp, How to Find a Job on LinkedIn, Facebook, Twitter and Google+
• Donna Serdula, LinkedIn Makeover: Professional Secrets to a Powerful LinkedIn Profile.
• Dan Sherman, Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career
of Your Dreams...
• Michele Somody and Claire Hunter, A Simple Guide to Finding a Job with LinkedIn
• Steve Weber, Wired for Work: Get a Job FAST using LinkedIn, Facebook or Twitter
• Greig Wells & Jonathan Green, LinkedIn Insider Secrets to your Job Search

43. Web Programs
• Social Media for Career Enhancement, Laura Young & April Kessler, April 13, 2012,
Dallas Association of Law Libraries, http://aall.sclivelearningcenter.com/index.aspx?PID=6278&SID=163297
• How to REALLY use LinkedIn (2nd edition), book & videos - http://www.how-to-really-use-linkedin.com
• Building Your Professional Network with LinkedIn and How To Use It For Your Job
Search by John Crant, New York Public Library, April 22, 2010. www.nypl.org/audiovideo/building-
your-professional-network-linkedin-and-how-use-it-your-job-search with live session on June 5, 2013 and August
29, 2013.
• Getting Interviews 2.0: Using LinkedIn and other social media on April 10, 2013, May 1,
2013 and upcoming on August 7, 2013 at SIBL. See generally the NYPL Job Seekers
site at www.nypl.org/help/getting-oriented/for-job-seekers
• Shlomo Gewirtz, How to Succeed When Everything’s Stacked Against You (audiocast),
http://davidmoment.com/

44. Definitive advice
Practical guidance
Powerful advocacy
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