Guerilla user testing for developing profiles into personas and insights from usability testing.

1. Title
Nathan Nash
ITGM 748
Professor SuAnne Fu
Persona Development

2. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development
Persona Development
Persona
Development
User
Research
Insight
Collection

3. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development
Persona Development
The “Trail Blazer”
Sharon Campos
Budget reserved for sports: $400/mo
Profession: Software Developer
Personality Type
Goals Needs
AchieverCompetitor
Socializer Explorer
“I am a weekend warrior!”
• Exchange knowledge
• Find a regular hiking group
• Explore new trails
• A way to find separated party members
• Be matched with those of equal skill level
• An impetus to make it to the great outdoors

4. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development
Persona Development
The “Athlete”
Paul Simmons
Budget reserved for sports: $150/mo
Profession: Copywriter
Goals Needs
AchieverCompetitor
Socializer Explorer
Personality Type
“I’m always up
for a game!”
• Find fellow soccer enthusiasts
• Be the captain and win
• To have a good clean game
• Meet some new drinking buddies
• A sense of control
• A way to blow off steam after work

5. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development
Persona Development
The “Hobbyist”
David Boon
Budget reserved for hobbies: $200/mo
Profession: Small business owner
Goals Needs
AchieverCompetitor
Socializer Explorer
Personality Type
• Meet other hobbyists
• Trade tips on how to save money
• Share past projects
• Connect with other DIYers
• Learn money-management techniques
• Show off his achievements
“‘Whats new at the
hobby shop today?

6. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development
User Research
Persona
Development
User
Research
Insight
Collection

7. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development
User Research
Question Follow up
Do you have any hobbies?
If yes… Tell me more about your hobby.
How important is this hobby to you? What do you get out of it?
How much of your budget is dedicated to your hobby?
Are you a part of any groups related to that hobby?
How did you find that group?
How frequently do you meet?
How about sports or other activities like volunteer work?
If yes… How long have you been doing [sport or activity]?
Do you ever have a hard time starting a pickup game?
How long have you been volunteering there?
Are you ever short of hands?
Are you ever interested in finding out about group events for sports, en-
tertainment or other events in Savannah? If yes… How do you usually find out about these events?
Have you ever been in a situation where you really wanted to go to an
event but didn’t because none of your friends could make it?
if yes… What was that situation like?
What did you try to do to resolve the situation?
Have you ever thought about using an app to resolve
a situation like this?

8. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development
User Research
Scenario 1: You have found an interesting new app called Eventou and have
just installed it with the intent of trying it out. Please register a new account
and then fill in your profile. Now that your account is set up please create an
event and check in.
Tip: On fields that require input simply tap to fill in the details.
Scenario 2: After attending your first event you made a couple new friends and
want to add them to your friends list. Find out who attended the event with you
and add them to your friends list.

9. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development
Insight Collection
Persona
Development
User
Research
Insight
Collection

10. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development
Insight Collection
Initial Results (3 Interviews)

11. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development
Persona Development
Insights
1 2 3 4Several users noted that there
was a lack of labelling on impor-
tant UI elements. Also instruc-
tions for certain tasks were not
explicit enough to be perfor-
med.
Individuals matching the trail
blazer profile wanted to know
the skill levels of people they
were attending an event with.
User profiles were requested by
almost all of the usability test
participants.
The feedback and system mes-
sages need to be more explicit.
Key screens lacked the consi-
tency users needed and caused
confusion.
Improve locus
of control
Skill level
matters
Behind the
avatar
Closing
the loop

12. Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development
Citations
[1] https://flic.kr/p/9STJbj
[2] http://www.truebeer.com/assets/images/jager-bomb-glass-1-400.jpg
[3] http://www.princetonwatches.com/images/watches/BA110-7A1.jpg
[4] https://flic.kr/p/9STHum
[5] http://www.spd.org/images/blog/november_cover2.jpg
[6] http://www.mildenhall.af.mil/shared/media/photodb/photos/080829-F-6286F-169.jpg
[7] http://www.amazon.com/Hamilton-H64455533-Khaki-Black-Watch/dp/B00423N1M0/ref=sr_1_32?s=watches&ie=UTF8&qid=13972
[8] http://upload.wikimedia.org/wikipedia/commons/d/d4/Gin_and_Tonic_with_ingredients.jpg
[9] http://www.gotceleb.com/wp-content/uploads/celebrities/nicki-minaj/espn-the-magazine-february-2014-cover/Nicki-Minaj:-ESPN-M
[9] http://www.businessreviewcanada.ca/money_matters/89793270b.jpg
[10] http://www.worldofwatches.com/detail.asp?iq=1&bo_products_id=0&bo_products_variance_id=206543&promotion_code=CBD206
[11] http://www.owendmonet.com/wp-content/uploads/2014/03/BMW-3-Series-Parts-How-Can-You-Enhance-the-best-Driving-Machin

13. Thank You.
Nathan McKinley Nash
mcknathannash@gmail.com
http://nathan.mn