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UNDERCOVER USER EXPERIENCE ,[object Object],[object Object],[object Object],[object Object]
The UX disease
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The undercover manifesto
Hit the ground running
Made for humans Forgiving Accessible Self-evident Predictable Efficient Trustworthy Expert review
Visits per unique visitor Entry pages Bounce rate Referrers Keywords Navigation paths Registration / purchase conversions On-site search Analytics
Business research first
Understand the culture
Quick and dirty research
Data-driven personas
Design backwards
Sketch together
Go lo-fi
Test informally silverbackapp.com
Make critique work
Learn to debate
Build on success
Buy the book ,[object Object],[object Object],[object Object]

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