6. “Companies are becoming more and more
transparent whether they like it or not. An
Unhappy customer can blog about a bad
experience and it can spread like wildfire.”
Delivering Happiness
by Tony Hsieth, CEO Zappos.com
21. Let people know about your social
media when they walk into your
premises. Do you have signs with
the social media logos
22. Static Clings that go
on the front door of
your business or
storefront window.
23. Static Clings that go
on the front door of
your business or
storefront window.
24. Have you made it easy? Can
customers sign up On the Spot?
Such as a computer or iPad (bolted
down) at the cash register, in a
waiting room, at a gathering point?
Email Newsletter Signup List.
25. A netbook or email
signup sheet is an
easy way to
encourage customer
engagement
26. Do you have your social media
addresses on your business cards,
your Website, your marketing
materials, in your advertisements?
28. Launch a Facebook Contest that
offers new “fans” or “friends” a
chance to win your service or a
prize of adequate value.
29. Launch a Facebook Contest that
seeks shared content. Have
customers share a unique story
about your product and then have
them post it to their personal
Facebook account.
30. Marketing is about Authentic
Story Telling. What Story can
you capitalize on that can be
told online via social media.
31. Trends for 2011 are centered on
Mobile Smartphone Users.
How are you reaching this
demographic?
32. Practical uses of Social Media 1)
Use your physical Store or
Business Location as a place
for promoting online
engagement.
33. Practical uses of Social Media 2)
Leveraging “inexpensive” email
marketing to keep in contact
and “Build the Story”
34. Practical uses of Social Media 3)
Sponsor a Facebook Contest
that seeks to add “fans” and
promote your brand online.
Hinweis der Redaktion
My Name is Nate Archibald and I have been a teacher for 7 years and involved in the technology industry for about 5 years. I have really diverse teaching background from Grades 3 to College Level. I taught Undergraduate Courses in Educational Technology at Indiana University. In 2008 my research team was hired by The US Dept of Educ. Dept of Educational Technology to review guidelines on Internet Safety. I started my consulting business in Sebastian in 2009 and have been very busy every since.
1)Social Media as a Microcosm of Marketing
2) Trends for 2011
3) Practical things you can do immediately.
1)Social Media as a Microcosm of Marketing
2) Trends for 2011
3) Practical things you can do immediately.
1)Social Media as a Microcosm of Marketing
2) Trends for 2011
3) Practical things you can do immediately.
Marketing is about truth. What do people think your company does? What does it do? What does it stand for?
People relate to stories. They are motivated and inspired by them.
In the OLD Days the Marketer / Advertiser Could Construct the Truth and it could be embellished and NO One would know.
These Days the Marketer is held to a higher standard and the Truth is constructed around him.
Marketing is about truth. What do people think your company does? What does it do? What does it stand for?
People relate to stories. They are motivated and inspired by them.
In the OLD Days the Marketer / Advertiser Could Construct the Truth and it could be embellished and NO One would know.
These Days the Marketer is held to a higher standard and the Truth is constructed around him.
Marketing is about truth. What do people think your company does? What does it do? What does it stand for?
People relate to stories. They are motivated and inspired by them.
In the OLD Days the Marketer / Advertiser Could Construct the Truth and it could be embellished and NO One would know.
These Days the Marketer is held to a higher standard and the Truth is constructed around him.
Essentially Testimonials
1)Subway and Jared Fogel
2)eHarmony is completely Testimonial Driven
3)Tom’s Shoes founder Blake Mykoskie’s mission to give shoes to third world countries chronicled by American Express
Essentially Testimonials
1)Subway and Jared Fogel
2)eHarmony is completely Testimonial Driven
3)Tom’s Shoes founder Blake Mykoskie’s mission to give shoes to third world countries chronicled by American Express
Essentially Testimonials
1)Subway and Jared Fogel
2)eHarmony is completely Testimonial Driven
3)Tom’s Shoes founder Blake Mykoskie’s mission to give shoes to third world countries chronicled by American Express
Maybe it’s the American Dream
Maybe it’s Your Family Legacy
Perhaps your story is continuing to Evolve. People Need a reason to connect with you and your business on a personal level.
13% of mobile users are SmartPhone Users but they account for 66% of mobile cellular traffic.
90% Growth of Smartphones in 3rd Quarter of this year.
Information Week believes Mobile Advertising will be a 6 billion dollar business by 2014.
Checkin App Foursquare launched in March of 2009 and has already surpassed 4 million users.
Groupon and Living Social are daily email reminders that offer Daily Specials based on user preferences.
Businesses can submit their deals and become featured on these sites.
Meeting Software. Contest for free iPad: What is the most unusual place you have held a business meeting? In an Italian Nunnery with a playboy model?
1)Social Media as a Microcosm of Marketing
2) Trends for 2011
3) Practical things you can do immediately.
1)Social Media as a Microcosm of Marketing
2) Trends for 2011
3) Practical things you can do immediately.
1)Social Media as a Microcosm of Marketing
2) Trends for 2011
3) Practical things you can do immediately.
1)Social Media as a Microcosm of Marketing
2) Trends for 2011
3) Practical things you can do immediately.
1)Social Media as a Microcosm of Marketing
2) Trends for 2011
3) Practical things you can do immediately.