2. To Bill and Shirley Armstrong
The following presentation will hopefully
assist you in whether or not to expand Fit n
Well into New Zealand, with regard to the
future success within ones business.
3. Key issues that we will be
addressing are:
Competition within the market
New Zealand health concerns
Are New Zealanders going to the gym
4. Competition within the market
The major competitors (Les Mills)-
Established in 1968 in New Zealand.
Club Physical- Family owned and operating
for 27 years in New Zealand.
5. Advertise your success in
Australia to the New Zealand
public!!!!
Fit n Well would attract new and old gym
members to join a fresh new gym.
6. Health concerns in New Zealand
New Zealand is facing a huge health
epidemic-Obesity with:
1 in 3 adults being over weight
1 in 4 are obese
8. Are New Zealanders interested
in going to the gym????
YES, they are as there are currently over
410,000 gym members in New Zealand.
600000
400000 # of gym
200000 memberships in
New Zealand
0
1989 1999 2009
Over the last 20 years there has been a 50%
increase in total gym memberships in New
Zealand.
9. Fit n Well ‘n’ New Zealand
Fit n well has huge potential to succeed in
New Zealand, if ALL THE RIGHT STEPS ARE
TAKEN when expanding into New Zealand.
11. Recommendations
Fit n Well should expand into New Zealand.
There is a market for your business to
succeed in.
New Zealanders are interested and willing to
pay for memberships.
Rates of overweight and obese New
Zealanders are continuing to increase gives
Fit n Well a large market to be profitable in.
12. Keys to success
Expand fit n Well into New Zealand gradually-
If it fails you can walk away with minimal
money lost, or continue to expand if it takes
of.
Advertising and surveys-Make the public
aware of you.
Find out the publics expectations, wants and
needs.
13. Keys to success
Incentives to attract possible future
customers, such as a free trail or a discounted
membership.
14. Fit ‘n’ Well
Hopefully this presentation has helped you in
making a decision in whether to expand Fit ‘n’
Well in New Zealand.
Wishing you every success in your business
venture.
15. This has been a presentation
brought to you by Nathan
Muthoo.