This document summarizes Natasha Vadori's MKTG 404 Internet Marketing course agenda and recommendations for a blog called Bringing Home a Puppy. The agenda covers the importance of internet marketing, an overview of the blog topics on choosing and caring for a puppy, and a business review of the blog's website, Facebook, Twitter, and YouTube presence. Recommendations include improving SEO, increasing social media engagement, running PPC and display ads, affiliating with pet-related businesses, issuing PR releases, implementing email marketing, and developing mobile marketing strategies.

1. Bringing Home A
MKTG 404: Internet
Puppy
Marketing
Natasha Vadori
http://www.bringinghomea December
puppy.blogspot.com 12, 2011

2. Agenda
Importance of Internet
Marketing
Overview
Business Review
Recommendations
Rationale

3. Importance of
1. Internet
Broad Reach to
Consumers.
Marketing
2. Relatively
Inexpensive.
3. Target Audience.
4. Business is open 24/7.
5. It’s Measureable!

4. Overview: Blog
Topic
Why
Dogs?
•Big Decision
•Lots of Questions
•A Part of the Family
•CUTE!!!

5. Overview:
Persona
• Active
Family
• Living in
the Suburbs
• First-time

6. Overview: Blog
Post Titles
1. Choosing the right Dog 7. Basic Commands to Teach
Breed for You and Your Your Puppy
Family 8. Socializing Your Puppy
2. Finding a Breeder 9. How to Get Rid of Your Dog’s
3. Preparing the House for Bad Habits
Puppy
4. Feeding Your Puppy 10. Is Pet Insurance Worth the
5. Potty Training Money?
6. Making Grooming a 11. Best Dogs for Security
Positive Experience 12. Best Dogs for Apartment Life

7. Overview:
Facebook, Twitter
&YouTube

8. Facebook

9. Facebook

10. Facebook

11. Twitter

12. Twitter

13. Week 8
Twitter: Week 8

14. Week 8
Twitter: Week 14

15. YouTube

16. Blog

17. Blog
Website
Grader
Blog
Grader
Hubspot Blog
Rank
Icerocket
Blog Rank

18. Google
Analytics: Week
8

19. Google
Analytics: Week
14

20. Business Review
• Blog
• Facebook
• Twitter
•
YouTube

21. Recommendation:
Website
• Pet Supplies
• Pet Food
• Pet Books
• Metrics and Analytics

22. Recommendation:
Blog
• Link to Website
• Add More Stories to Blog Roll
• Encourage Readers to Subscribe
• Update Twice a Week

23. Recommendation:
• SEO
Key words- Meta tags
• Keywords in Titles
• Social Media

24. Recommendation:
PPC
One PPC ad per
Blog Post/ Topic

25. Recommendation:
Display ad per
One Display
Blog Post/ Topic
Different Banner
Sizes

26. Recommendation:
•Set Facebook to automatically tweet to Twitter Account
Social Media
•Post fun facts, news articles, YouTube videos, etc.
approximately 3 times per day
•Add users with similar interests
•Favourite Youtube videos that are used on Blog, and
Facebook/ Twitter
•Have buttons linking from Blog to Social Media
•Have Social Media link to Blog

27. Recommendation:
Affiliate Marketing
•Dog Groomers
•Dog Breeders
•Dog Lovers
•Pet Stores
•Vet

28. Recommendation:
PR
One PR
Release per
Blog Topic

29. Recommendation:
Email Marketing
•One Email Campaign
per Blog Topic
•Encourage users to
Subscribe
•Keep Database of
Customers

30. Recommendation:
Mobile Marketing

31. Rationale
http://www.bringinghome
apuppy.blogspot.com