Mobile Monday İstanbul Foursquare Presentation http://www.nataliyesilbahar.com/MoMo/

1. Foursquare
platform overview
Charles Birnbaum
Director of Mobile Business Development

2. Growth
2,500,000,000+ check-ins
40,000,000+ places
25,000,000+ people
1,000,000+ local businesses
50%+ international

3. The Redesign: foursquare 5.0

4. Make the most of where you are

5. Share and save your experiences
Friends tab: All new, all social
• Huge, swipeable photos
• Easy tap to ‘like’ and comment on
friends’ activity
• New Tips & Lists
• See places your friends have saved

6. Discover what’s nearby
Explore: Re-imagined
• Discover what’s around you,
without even searching
• See what friends, deals and
suggested places are nearby
• Personalized recommendations
on where to go and try

7. Checking in, now faster than ever
Profile: Re-organized
• Full History
• Find Favorites
• Fast Navigation
• Brand new Check-In button

8. Partnership Opportunities

9. foursquare: mobile first
Users Accessing via Mobile
• Born mobile, foursquare
100%
naturally generates high
levels of mobile traffic
60%
50%
• Promoting foursquare
drives mobile data usage
• Cutting edge app that will
keep growing and driving *
*
mobile activity
* Includes feature phone and 3G usage

10. foursquare as a marketing platform
+ Claim Multiple Venues
+ Collect Venue Analytics
+ Deliver Branded Tips
+ Run Attractive Specials
+ Use the foursquare API
+ Engage with Badges

11. Benefit from real-world data

12. Location adds relevance

13. Innovative merchant tools
Local
update
in
friend
stream
Local
update
in
post
check-­‐in
screen

14. Monetization initiatives
Promoted
local
update
Promoted
load-­‐to-­‐card
Special

15. Case Study: Turkcell
• Specials at flagship stores
• Android exclusive for Turkish
language launch
• Pre-installs on multiple platforms
• Promotion on branded Android
market

16. Foursquare as a platform

17. foursquare as a platform
• About the API
• Ways to use the API
- Check-in functionality
- Data visualization
- Loyalty card integration
- Local marketing call-to-action
- Tech platform customization

18. Integrate check-in functionality
Add a “check-in” feature, tie back to the foursquare social graph and/or
utilize our constantly updated database of 40M+ venues

19. American Express // Integrated redemption solutions
Delivery of frictionless Specials exclusive to Amex cardmembers,
providing merchant partners with measurable ROI and spend data.

20. Foursquare Connected Apps
• Connect with foursquare users
in the post check-in view with
your brand’s content
• Interact with foursquare users
in the moment when that
content is most relevant
• Foursquare users will tap
through to your brand’s mobile
web view or directly to your
mobile app
• Drive traffic to your content

21. Case Study: Lufthansa (Blue Legends)
Bring loyalty programs to life
• Notifies users instantly when
they earn bonuses for
checking into airports,
Lufthansa gates and lounges
• In app discovery of benefits for
loyal Lufthansa customers
• Encourage user behavior
through rewards & offers within
foursquare

22. teşekkür ederim! "
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twitter: @cbirn"
foursquare.com/business