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Twitter noise
1. How To: Creating a Twitter Account and
Weeding Out the Noise
January 27, 2012 | www.justengage.net/blog |
legalconnect@justengage.net
2. #twitternumbers
• One Billion Tweets a week
• Over 300 Million Users
• Twitter users are most active on Thursday and Friday
• Only 6% of lawyers are using Twitter for business development purposes!
• Most AmLaw 200 Firms Have Twitter Accounts – How they use them is what sets them
apart
• 55% of Twitter users access the platform via their mobile device
• 2.4 Million #SOPA-related Tweets (Stop Online Piracy Act)
4. Step 1- Sign Up
• Go to http://twitter.com
• Fill in your name, email and password and click sign-up
5. Step 2 – Create a Username
• Use your own name if
possible
• If you are using it on
behalf of your firm, use
your firms name
• This will be your Twitter
URL i.e.
http://www.twitter.com
/samtaracollier
Noah Kravitz Case @PhoneDog_Noah and @noahkravitz
6. Step 3 – Optimize Your Profile
An optimized Twitter profile aka Twitter Bio: includes:
a professional picture (something you’re mother-in-
law would approve of), a client-centric summary, your
location and the appropriate website URL.
17. Allow Twitter to search your email, and follow the online instructions
18. Hashtags are community-
driven tags. They can be
used to track subjects
you’re interested in and
filter out the noise. There
are many popular hashtags
in the legal industry!
19.
20.
21.
22. Step 5 – Start Tweeting
with Pizazz!
• Educate your Followers
rather than promote
• Don’t be SELF
PROMTIONAL
• Tweet links back to 3rd
party sites, blog
• Think 80/20
23. Target Market Twitter Tips
1. Add your Twitter account info to
LinkedIn, website
bio, blog, Facebook, everywhere!
2. Consider adding your Twitter account
to your Business Cards, Letterhead
ex:
twitter.com/legalerswelcome
twitter.com/samtaracollier
140 characters or lessRealtime informationEarthquakeOsama bin ladenJapan tsunami
Key takeaways to boost your Twitter CTR:Write tweets between 120-130 characters in lengthPlace links about 25% into the tweetTweet at a slower paceChoose the right words and phrasesUse action words (more verbs, fewer nouns)Tweet on the weekendsTweet later in the dayUse Paper.li accounthttp://www.mediabistro.com/alltwitter/get-more-clicks-twitter_b17976
