3. Third Place: Pablosky
Retailer: Jesus Martin
Location: Iper Montebello, Spain
Center owner/manager: n/a
Entry submitted by: Ar. Keith Gibson, Grottini Retail Environments
Visual merchandiser: n/a
All elements in the Pablosky store serve a functional and visual purpose, starting with the BMX
bike pedal shoe mounts, which instantly put the merchandise in a visual “real life” context. Wall
fixtures are anchored by fasteners resembling shoestring rivets, bordered by opaque Plexiglas
panels backlit in one of the retailer’s signature brand colors. Whimsical, kid-friendly touches
throughout the store include a series of “super-ball tubes” on the walls, with every buyer given a
token to receive a Pablosky super-ball as a fun way to close out the sale and keep the advertising
going post-sale. Vicki Leiknes summed up this winning store as “eye catching and unique .”
SRR’s12thAnnual Visual Victories Award Winners
חניותPABLOSKYזכובמקוםהשלישי
בקטגורייתBest Store Designהמגזין של
הקמעונאות בתחום בעולם הנחשב.