My presentation for The Lions @ EDEE Digital Workshop.

1. CANNES LIONS
ΑΥΤΟΤΟΕΡΓΟΘΑΗΘΕΛΑΝΑΤΟΕΦΩΚΑΝΕΙΕΓΩ

2. TECH BENDS LIMITS
A N E W A P P R O A C H T O S T O RY T E L L I N G

3. TECH BENDS LIMITS
CONTENT / FORM
STORY / STORYTELLING
CONCEPT / EXECUTION
YOMARSHALL*,IS MEDIUM THE MESSAGE?
* MARSHALL MCLUHAN, “THE MEDIUM IS THE MESSAGE”, UNDERSTANDING MEDIA: THE EXTENSIONS OF MAN, 1964

4. ROME
A N I N T E R A C T I V E S T O RY T E L L I N G

5. DANGER MOUSE NORAH JONES
DANIELE LUPPI JACK WHITE

6. NORAH’S LUCID DREAM
W H E R E U S E R S C A N PA R TA K E
AND GAIN CONTROL
OF HER CHARACTERS EXPERIENCE

7. A P O S T- A P O C A LY P T I C L A N D S C A P E
WHERE THE MAIN CHARACTERS
A R E P L AY E D T H R O U G H T H E V O I C E S O F
NORAH JONES AND JACK WHITE

10. 3 DIFFERENT DREAMS (STORIES)
3 DIFFERENT TECHNIQUES

11. A N E X P E R I E N C E S P E C I F I C A L LY
MADE FOR THE WEB

15. USING WEBGL TECHNOLOGY
A T E C H N O L O G Y T H AT B R I N G S H A R D WA R E -
A C C E L E R AT E D 3 D G R A P H I C S T O T H E
BROWSER

19. A T R U LY I M M E R S I V E 3 D W O R L D

22. W H E R E U S E R S C A N PA R T I C I PAT E

24. TECH BENDS LIMITS
WHAT HAPPENS WHEN USER LEAVES THE DESK?
N O M O R E D I G I TA L V S . A N A L O G .
WORLD IS ONE.

25. VIP FRIDGE MAGNET
THE BEST THING SINCE SLICED
PIZZA

27. — How can I help you?
— I want a veggi pizza. Mushroom and peppers only.
— OK. So one pizza. Mushrooms and pepperoni?
— No.. Mushroom and peppers only!
— Yes, yes… Mushrooms and pepperoni. What size?

29. ONE TOUCH PIZZA ORDERING
THIS COULD BE DANGEROUS!

32. TECH BENDS LIMITS
BUT IS IT ENOUGH?

33. http://youtu.be/WAuDCOl9qrk

34. TECHNOLOGY
MAKES POSIBILITIES

35. TECHNOLOGY DESIGN
MAKES POSIBILITIES MAKES SOLUTIONS

36. ?
TECHNOLOGY DESIGN ART
MAKES POSIBILITIES MAKES SOLUTIONS MAKES QUESTIONS

37. ? !
TECHNOLOGY DESIGN ART LEADERSHIP
MAKES POSIBILITIES MAKES SOLUTIONS MAKES QUESTIONS MAKES ACTIONS
* INNOVATION = ART + DESIGN

38. THANK YOU!