2. Hangout with Google SE Asia (5 min)
TODAY’S AGENDA
Innovation at Google: From Garage to Global (15 min)
Bickey Russell, Head of Channel Managed Agencies, North America, Google
Insights for Search: Bangladesh (10 min)
Demo led by Bickey Russell & GBG Organizers Riyad Husain & Salman Hossain
Google Search Story video (3 min)
GBG Member Spotlight (15 min)
7 BD companies/organizations presenting
Co-Creation & the Power of Alternative Media (15 min)
Muhammad Solaiman Shukhon, “Shukhon Bhai”, Comedian & Research Manager, Banglalink
Grameenphone Internet & Bangladeshi Youth (15 min)
Zakia Zerin, Head of Digital & Social Media, Grameenphone
Word from our Sponsors (10 min)
Media Axis & Root Digital
Refreshments & Networking
4. Innovation at Google: From Garage to Global
Bickey Russell
Head of Agency, North America Channel Sales Partnerships
Google Google Confidential and Proprietary 4
6. There’s a Lot of Information Out There…
2 Billion 72 Hours
Searches per Day of Content Uploaded on
YouTube Every Minute
Google Confidential and Proprietary 6
7. … and We Believe Data Should Drive Decisions
Google’s mission is to organize the world’s information
and make it universally accessible and useful.
Google Confidential and Proprietary 7
8. Search is a Barometer
Google Confidential and Proprietary
9. Find Insights That Will Drive Your Business
Competitors
Consumers
Context
Company
Collaborators
Google Confidential and Proprietary 9
10. 4 Demos
1. What’s hot right now
2. Historical trends
3. Seasonality
4. Global / Regional interest
Google Confidential and Proprietary 10
19. What’s SIL?
Ideas exchange
• We help BRAC learn more and others to learn more about BRAC.
Matchmaker
• BRAC helps good ideas reach scale and is always willing to
complement the efforts of others – we make the match.
Catalyst
• BRAC is and always has been innovative: We’re just here to give it
a boost.
Incubator
• New ideas take time to find their feet and gain champions: We
make sure that happens.
www.brac.net
20. Wanna learn more about us?
• SILver Lining (our blog: brac.net/sil)
• innovation@brac.net (our email)
www.brac.net
24. Vocational Training (RISE Diploma)
Job Placement
RISE (Risevocationalof Specialized Education) education
Optional Institute route alongside secondary
Career counseling
Standardized to impart skills for careers that are popular among
Video tutorials Primary and Secondary Education
Individual competency assessment
individuals facing similar difficulties
Educational materials provided through video tutorials
Our strategic partnership with industry leaders:
A spectrum of career training options ranging from relatively
Simulation of professions
technical to simpleactual classroom environment through online forum:
provide credibility to certificate holders
interactive discussions
ensure high employability
group work
Post-employment counseling
Regular online exams
ECAs organized to build an all-round individual:
Community blogging (i.e. articles targeting social issues, bi-annual
magazines, yearbook)
Online debating
25. LifeChair
Financially Us
Contact insolvent individuals in the rural areas need an affordable
mobility device to avail educational services
Website: http://edumove.weebly.com/
Facebook:
https://www.facebook.com/pages/EduMove/45443919127
2965
Twitter: https://twitter.com/EduMove2013
DIY (Do-It-Yourself) videos of building LifeChair:
E-mail: edumove@live.com
Low cost
Made of bamboo
Easy to make 448 929, 01674 914 686
Phone: 01733
Utilize EduMove’s education and vocational training in their
workplace
27. ENGINEERING STUDENTS’ ASSOCIATION
OF BANGLADESH (ESAB)
Details: Presenting –
www.esab.org.bd Md. Arif Raihan Maahi
www.facebook.com/esab.bd General Secretary, ESAB
contact@esab.org.bd gs.maahi@esab.org.bd
Presentation on ESAB at GBG – Dhaka’s 4th Event.
28. Overview
Engineering Students’ Association of Bangladesh (ESAB) is the government registere
Countrywide engineering students’ organization.
Strengths-
1000+ Members
Type of organization : Non-Profit.
Regional Wings in:
Geographical focus : Bangladesh.
Dhaka
Community focus : Students of Engineering.
Chittagong
Issue focus : Technological innovation, Research,
Khulna
Education & Environment,
Sylhet
Social Development.
Rajshahi
11 Active Units
29. Services
Well, ESAB is not a service provider company !!!
ESAB is actually creating opportunities for the young enginee
Still, there are spaces in our community from where we provide some facilities.
As per our very recent initiatives corporate houses may find interest on –
1.Training on Affiliate Marketing.
2.Training on SEO ( Social Engine Optimization).
3.Giving access to the most enthusiastic engineering community.
4.Direct Recruitment of Fresh Graduates from different universities.
5.Outsource your tasks via ESAB.
6.CSR initiatives can be done with our volunteer activities.
32. • OScom is a new platform which brings
together consumers and small and medium
sized retail businesses.
• For the end-users, OScom is a city guide,
suggesting selectively the hottest spots in the
city where one can go and eat, have fun,
travel, relax and be entertained
• For the partners, OScom is a measurable
marketing tool: the best customer acquisition
tool on the market today. OScom replaces
traditional local advertising platforms with a
superior and cost effective format.
• With OScom not only do you advertise your
business, but you also get guaranteed
customers walking through your door.
OScom :: www.onestop.com.bd
33. • Overcome challenges to establish online
marketing in Bangladesh.
• We have introduced all available payment
gateways so that users are at ease with
payment options.
• With the intention to be the "Wallet Saver"
for Bangladeshis.
OScom :: www.onestop.com.bd
34. Get in Touch
House # 29, Road # 13
Baridhara, Dhaka, Bangladesh
support@onestop.com.bd
Cell: 0174 220 5304
37. Why “Promoting the Bangladesh Web”
27 of Top 100 Visited
Sites in Bangladesh
are Local
38. Supporting Up and Coming Local Web Publishers
8 Unique, High Quality Local Sites Selected
Free Advertising Across G&R Ad Network
Reaching 90% of Bangladeshis Online
39. Strong Initial Results
In 7 Days, “Promoting the
Bangladesh Web” has
Delivered
+55%
Average Uplift in Visits to
the Selected Sites
(92% New Visitors)
All Ad Creatives Also Designed by G&R
40. “We are proud to collaborate and
promote a positive Bangladesh together”
- Positive Light
THANK YOU
DANIEL
CEO, G&R AD NETWORK
DANIEL@GANDR.COM.BD
GBG DHAKA, 31 OCT 2012
42. − Founded in 2003
− Internet/Web based service
− Personal creative showcase
− Diversified Contents
− Photograph
− Write-up
− Business Research Study
− Film
− Podcast
presentation/
− Profit Motive: Non-earning
Benzir Shaon, SHAON84 Chief
For GBG – Dhaka on 31 OCT 2012 − Ownership Type: Self-owned
− Headquarters: Virtual
43. VISION
Inspiring people around the world
with diversified creative and
intellectual creatures, and by being
globally recognized superior
personal web brand.
BRANDS
46. everything is digital,
everything is social,
everything is mobile
Technology has transformed
every aspect of marketing
Md. Ehsanul Hoque
Manager, Planning Marketing
-Digital Innovation
bitspearhead / MediaAxis - Carat
47. Insights
Challenge Online savvy,
The challenge was in fact Insights urban, TG between
two – Primary target was Online savvy, urban, TG 15 – 35 years have
to drive traffic to Nokia between 15 – 35 years have good search habit
web page and engage them good search habit on net
in a competition, secondary when exploring for new on net when
to convey consumers and finds, music, products, exploring for new
capitalize Eid peak retail technology, services and finds, music,
sales. And the second tourism destinations, products, services
challenge was the digital especially before festivals
activity itself and such as Eid and tourism
implement the first ever destinations,
SEM campaign especially before
festivals such as Eid
48. Solution
Both key word search and content page search were used. More than 800 relevant key
words related to mobile set, gift or going abroad for Eid vacation were used in
combinations. The SEM was visible in Google, You Tube and Linked In. Most
importantly the SEM was targeted at Bangladeshi users only
Results
1. The SEM activity served over 17 million
impressions at 0.16% CTR
2. Over 27,000 clicks were generated from
the campaign and all this over a period of
only 2 WEEKS !
49. Featured Speaker:
Muhammad Solaiman
Shukhon
“Shukhon Bhai”
Stand up Comedian,Vlogger &
Research Manager, Banglalink
50. Co-Creation & Power of
Alternative Media
M Solaiman
Research Manager Banglalink
KLOUT Score 72
51. Power of Alternative Media
• Power in Peoples hand
• Knows no Boundaries
• Can make or break a brand
• Allows real time interaction with target groups
• Source of spontaneous & frank opinions as
opposed to giving answers to the asked
questions
• Virality-strong WoM
73. Featured Speaker:
Zakia Zerin
Head of Digital & Social Media
Grameenphone
74.
75. Internet is Important to us because we
LOVE to… communicate, gather and exchange info, and be entertained
• Information is comparatively more important followed by communication and entertainment
• Mobile, books, journals, TV, radio can be partial substitute of internet
76. Internet situation in Bangladesh
•The Internet came late to Bangladesh with
connectivity in 1996.
• With an estimated user base of around 500,000 in
early 2006, representing only a 0.35% penetration,
the local Internet industry is preparing to move into
the next stage of its development.
•Over the last two to three years, the number of
mobile subscribers in Bangladesh has been more
than doubling on an annual basis
Source: https://www.budde.com.au/Research/Bangladesh-Internet-Market-and-Forecasts.html?r=51
77. Internet Usage and Population Statistics
6000000
5000000
4000000
3000000 year
users
2000000
1000000
0
2000 2007 2009 2010 2011
source: http://www.internetworldstats.com/asia/bd.htm
With an estimated internet user-base of 7.5 million coming into 2012, representing a 5% user
penetration by population
78. What research says:
Preferred Applications in Large Screen
1. Facebook Snaptu 1. Facebook
2. Mozilla Firefox Google + 2. Opera Mini
3. Google Chrome Ovi
3. You tube
4. YouTube Cricinfo
4. E-buddy
5. Yahoo Messenger & Mail music.com.bd
5. Nimbuzz
6. Hotmail
YouTube
7. Gmail
6. Google map
Doridro
8. Skype
Nimbuzz
9. Twitter
Songs.pk
10. Torrents &
Twitter
Gmail
are the Yahoo
commonly used Google
platforms in
Facebook
both screens
0 5 10 15 20
79. Scope is Bigger
Semi urban and Rural Mass of Bangladesh
• Rural based projects has been established under the scope of the internet unit.
These projects are multipurpose tele-centers established in rural areas with
internet connectivity.
• Now mass rural people are becoming interested to spend time on internet. Their
way of living is turning to revolutionary change day by day.
80. i GEN
• I-Gen, an initiative involving schools from various districts to take part in the
knowledge competition via internet, educating the target audience as it progresses.
Objective:
•Embed the concept of mobile internet
among the mindset of the semi
urban/rural Youth Daylong Internet
Festival
•Biggest ever Mobile Internet Activation
for students at
in Bangladesh
school/college premises
•Contributes in Government’s vision of
building a Digital Bangladesh
81. Major activities around i-gen
• Small Screen Browsing Competition “i-Genius”
• Free Large Screen & Small screen browsing sessions with instructions
• Customized pricing & combo (voice, data, contents) offers
• Free 15 MB Internet push in students’ mobile handsets
• Free Modem & I-SIM distribution to host institution
• Various engagements i.e. Internet Oath taking, National
Anthem, Games etc.
82. iGen - the biggest ever internet campaign in Bangladesh was launched !!
102
Events
covering 300K
1000+ Audiences
Institutions
83. iGen 2011 Inspired
created ardent thousands of We strived to beat
those expectations
fans youth and create a
among participants to be
and those that iGeniuses & built
bigger &
followed the events bigger expectations grander iGen 2
in media for 2012!
84. The Champion of iGen 2011
•The iGenius Grand Master title of 2011
was crowned by Chowdhury Sadid Alam
• After that he got the opportunity to visit
Oslo, Norway for an exposure trip
85. 2012Esho prtihibir Pathshalay
To build the hype before
The initiatives were led by
the main events, this year
none other than last
started with 2 initiatives:
year’s leaders:
“Spread the light” The iGeniuses of
&
“i-Camp” 2011!
86. Informal Internet
demonstration to mass
audience
Participation:
74 iGeniuses
Audience [approx]:
52K+
90. On-ground Activities
The Experience Zone ready to welcome Wikipedia Product Leaflet
scores of students to meet their enthusiasm distributed at 120 Internet Festival
on each of the product venues nationwide
92. Grand Finale
where 120
iGeniuses will
compete for the
iConference title of iGenius iGenius
where the they will Grand Master Master Class
learn about latest 2012 in which they will
technologies from be trained on
IT & Tech mobile Apps
academicians & development by
industry experts Nokia
97. THANK YOU
for attending today!
Please follow us on Google+ & Facebook to
keep up to date on our latest activities
Editor's Notes
Not only is Google the place to FIND the information you need,it is the place to MAKE THAT INFORMATION WORK FOR YOU!
Open: We think our data aligns well with the factors you care about most.Factors that you are constantly seeking to understand at a deeper level.Such as your consumers and how they feel about your company or your brand.Such as the business context you’re operating within.The other players in your category that will help or hurt youWith a deep understanding of these factors (I know many of you recognize these as the “5 Cs”) you are more likely to develop a successful marketing plan based on meaningful insights.
Hello all,I am MossaddiqueAhsan and we are Beyond Technologies; we provide web and mobile application development services.
Today we are here to talk about one of our projects which aims to provide support to the manpower sector and its stakeholders.Currently, there are about 7.6 million Bangladeshi migrant workers and the number is increasing every year and What do these, remittance earning people get? They get unverified information and they are often unsure about their work environment.Who are the key stakeholders in this entire process? The government organizations, recruiting agencies, international recruiters, employers and the labour force. Oh! and obviously the middlemen.So, in almost every case we observe lack of awareness, lack of commitment and often complete breach of trust.Now, our project wants to - Remove all the clutters and create a common platform for all the stakeholders to interact with each other in real time.Provide the employersa space to showcase their work environment.Give the labor force an opportunityto verify whatever information they may have.
The project is called bdeshijobs.com – a trademark of Beyond TechnologiesWe are looking for contributors, partners, affiliates to ensure responsible recruitment and responsible return of the migrant workers.Please find the detail of the project at www.bdeshiobs.comThank you
Samina
Source: Alexa, 26 Oct 2012
Includes 4 sites: Positive Light, BDSportsNews, Maya, RadioEtune