Thomas Dujardin, Citysecrets

•Als PPTX, PDF herunterladen•

0 gefällt mir•400 views

nascomgenk

Technologie Business

CitySecrets.be Matchmaking between users & advertiser desirability by Thomas Dujardin, Corelio Speaker

Matching user and advertiser desirability Products Platform Audience Sales Efficiency Relevancy

Matching user and advertiser desirability Products Platform 327 local news sites ,[object Object]

11.000 news items per month (5.000 web only) Audience Sales Efficiency Relevancy

Matching user and advertiser desirability Products Platform Trafic on Nieuwsblad.be/gemeente ,[object Object]

300.000 newsletter subscribersAudience Advertisers Efficiency Relevancy

Matching user and advertiser desirability Products Platform Products ,[object Object], nieuwsblad.be/gemeente Different pricing models ,[object Object],Profitability ,[object Object]

Lack of context- Low relevance for user - Low efficiency for advertiser (ROI) Audience Sales Efficiency Relevancy

Matching user and advertiser desirability Products Platform Products ,[object Object], nieuwsblad.be/gemeente ,[object Object],Pricing ,[object Object],Profitability ,[object Object], acquisition cost ,[object Object]

More efficient for advertisers (higher ROI) But not sustainable ,[object Object]

Low relevance for userAudience Sales Efficiency Relevancy

Matching user and advertiser desirability Products Platform Opportunities ,[object Object]

Vast network of local and regional clients

No online platformChallenges ,[object Object]

Empfohlen

Build 2017 - P4112 - A quick lap around Microsoft Ad Monetization PlatformWindows Developer

EEZY Native RTB - May 2015Mike Bergen

myThings - NOAH13 LondonNOAH Advisors

Vizury WebConvertArtur Mazin

Agillic Agency Opportunity FullTurlough Martin

Programmatic videoAdCMO

IAB Europe Infographic - Key considerations for a sell-side Programmatic stra...IAB Europe

Three Tools for Understanding Ad Reach: Did my display campaign reach anybody...Compete

Empfohlen

Build 2017 - P4112 - A quick lap around Microsoft Ad Monetization PlatformWindows Developer

EEZY Native RTB - May 2015Mike Bergen

myThings - NOAH13 LondonNOAH Advisors

Vizury WebConvertArtur Mazin

Agillic Agency Opportunity FullTurlough Martin

Programmatic videoAdCMO

IAB Europe Infographic - Key considerations for a sell-side Programmatic stra...IAB Europe

Three Tools for Understanding Ad Reach: Did my display campaign reach anybody...Compete

Menadex advertisers presentation enMenadex

2011 03-i mmbc-geofenceseverywhereiMedia Connection

Programmatic buying for everyoneMcounts

Menadex publishers presentation enMenadex

Linkstorm June 2013Bryan Feinberg

!Ad vmaker.ru 12000 spots, adv network presentation-full_enSlava Advertize

Datam Media Kit for AdvertisersDatam.com

Adnologies - NOAH13 LondonNOAH Advisors

Computational Advertising by IchaAgate Studio

10 Hacks for Successful Google AdWords CampaignsKonversa

Multi device marketingAdCMO

Ad ap dsn presentation 9 26 2011 v1Joannes Hotagua

HandsaboutRosana Fortes

Social Boom WiFi marketing Sinitsyn335

Cairo Cristal Academy - Steffen Krabbenhøft, Mediacom MobileCristal Events

RTB update 3 - Tom Jenen & Christine Nielsen, GoogleHusetMarkedsforing

amobee_datasheet_marketersAmanda Francoeur

Digital Fisrt 2015 Conference : The most suitable digital campaign to reach y...Kwanko

Gravity AD.APTEszter Nagy

Kristof van Tomme, Pronovixnascomgenk

Wouter Mertens, VMMAnascomgenk

Bart van Herreweghe, Federal Governmentnascomgenk

Weitere ähnliche Inhalte

Was ist angesagt?

Menadex advertisers presentation enMenadex

2011 03-i mmbc-geofenceseverywhereiMedia Connection

Programmatic buying for everyoneMcounts

Menadex publishers presentation enMenadex

Linkstorm June 2013Bryan Feinberg

!Ad vmaker.ru 12000 spots, adv network presentation-full_enSlava Advertize

Datam Media Kit for AdvertisersDatam.com

Adnologies - NOAH13 LondonNOAH Advisors

Computational Advertising by IchaAgate Studio

10 Hacks for Successful Google AdWords CampaignsKonversa

Multi device marketingAdCMO

Ad ap dsn presentation 9 26 2011 v1Joannes Hotagua

HandsaboutRosana Fortes

Social Boom WiFi marketing Sinitsyn335

Cairo Cristal Academy - Steffen Krabbenhøft, Mediacom MobileCristal Events

RTB update 3 - Tom Jenen & Christine Nielsen, GoogleHusetMarkedsforing

amobee_datasheet_marketersAmanda Francoeur

Digital Fisrt 2015 Conference : The most suitable digital campaign to reach y...Kwanko

Gravity AD.APTEszter Nagy

Was ist angesagt? (19)

Menadex advertisers presentation en

2011 03-i mmbc-geofenceseverywhere

Programmatic buying for everyone

Menadex publishers presentation en

Linkstorm June 2013

!Ad vmaker.ru 12000 spots, adv network presentation-full_en

Datam Media Kit for Advertisers

Adnologies - NOAH13 London

Computational Advertising by Icha

10 Hacks for Successful Google AdWords Campaigns

Multi device marketing

Ad ap dsn presentation 9 26 2011 v1

Handsabout

Social Boom WiFi marketing

Cairo Cristal Academy - Steffen Krabbenhøft, Mediacom Mobile

RTB update 3 - Tom Jenen & Christine Nielsen, Google

amobee_datasheet_marketers

Digital Fisrt 2015 Conference : The most suitable digital campaign to reach y...

Gravity AD.APT

Andere mochten auch

Kristof van Tomme, Pronovixnascomgenk

Wouter Mertens, VMMAnascomgenk

Bart van Herreweghe, Federal Governmentnascomgenk

Nicolas Bocquet, Linalisnascomgenk

Drush und Multisite: drush_multiFlorian Latzel

drush_multi @ DrupalDevDays 2010Florian Latzel

Andere mochten auch (6)

Kristof van Tomme, Pronovix

Wouter Mertens, VMMA

Bart van Herreweghe, Federal Government

Nicolas Bocquet, Linalis

Drush und Multisite: drush_multi

drush_multi @ DrupalDevDays 2010

Ähnlich wie Thomas Dujardin, Citysecrets

Basics of Programmatic Advertising for Indian MarketersSocial Beat

Digital advertising acceleratedAdCMO

Advanced googleadwordsPay Per Click Houston - Houston Internet Marketing & Advertising

Online Advertisingamalrains

Horizontals Versus Verticals – Who WinsProperty Portal Watch

Centro: Real-Time Advertising Trends for 2015Centro

Drive Business Results with MediaMath RetailMediaMath

The Evolution of Display AdvertisingHermawan Kusuma Atmaja

Efficient mechanisms for mobile adsSandip Jalan

Multi platform presentationRaj Narayanan

Performance Marketing Association Catalyst Group Collective Audience

Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures

Shari Gunntieadmin

Tyroo - The Leader in Performance AdvertisingArab Affiliate Summit

new business models waqas khichi 268 iub bwp pakistanWaqas Khichi

Arts 10 new business models for this decadeCIAKL II - Cinema and industry alliance for knowledge and learning

RSCI Digital Marketing DeckMa. Ana Panganiban

Facebook Solutions, Andrei Ursuleanu for Rockit Engage with Social NetworksROCKIT

Mads solution presentation. Make more money quicker and easierRoberto Rodríguez

Digital Transformation Or Disruption?dataxu

Ähnlich wie Thomas Dujardin, Citysecrets (20)

Basics of Programmatic Advertising for Indian Marketers

Digital advertising accelerated

Advanced googleadwords

Online Advertising

Horizontals Versus Verticals – Who Wins

Centro: Real-Time Advertising Trends for 2015

Drive Business Results with MediaMath Retail

The Evolution of Display Advertising

Efficient mechanisms for mobile ads

Multi platform presentation

Performance Marketing Association Catalyst Group

Thomvest Mobile Advertising Overview - February 2016

Shari Gunn

Tyroo - The Leader in Performance Advertising

new business models waqas khichi 268 iub bwp pakistan

Arts 10 new business models for this decade

RSCI Digital Marketing Deck

Facebook Solutions, Andrei Ursuleanu for Rockit Engage with Social Networks

Mads solution presentation. Make more money quicker and easier

Digital Transformation Or Disruption?

Kürzlich hochgeladen

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood

Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2

Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelDeepika Singh

Architecting Cloud Native ApplicationsWSO2

Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93

DBX First Quarter 2024 Investor PresentationDropbox

MS Copilot expands with MS Graph connectorsNanddeep Nachan

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Zilliz

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays

ICT role in 21st century education and its challengesrafiqahmad00786416

Why Teams call analytics are critical to your entire businesspanagenda

Corporate and higher education May webinar.pptxRustici Software

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung

presentation ICT roal in 21st century educationjfdjdjcjdnsjd

Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya

AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous

Apidays New York 2024 - The value of a flexible API Management solution for O...apidays

Kürzlich hochgeladen (20)

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...

Exploring the Future Potential of AI-Enabled Smartphone Processors

Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model

Architecting Cloud Native Applications

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

DBX First Quarter 2024 Investor Presentation

MS Copilot expands with MS Graph connectors

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

ICT role in 21st century education and its challenges

Why Teams call analytics are critical to your entire business

Corporate and higher education May webinar.pptx

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

presentation ICT roal in 21st century education

Artificial Intelligence Chap.5 : Uncertainty

AWS Community Day CPH - Three problems of Terraform

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Apidays New York 2024 - The value of a flexible API Management solution for O...

Thomas Dujardin, Citysecrets

1. CitySecrets.be Matchmaking between users & advertiser desirability by Thomas Dujardin, Corelio Speaker

2. Matching user and advertiser desirability Products Platform Audience Sales Efficiency Relevancy

3. Matching user and advertiser desirability Products Platform Audience Sales Efficiency Relevancy

4. Matching user and advertiser desirability Products Platform Audience Sales Efficiency Relevancy

6. 11.000 news items per month (5.000 web only) Audience Sales Efficiency Relevancy

8. 400.000 page views per day

9. 300.000 newsletter subscribersAudience Advertisers Efficiency Relevancy

10.

11. High production cost

12. High acquisition cost

13. Lack of context- Low relevance for user - Low efficiency for advertiser (ROI) Audience Sales Efficiency Relevancy

14.

15.

16. Low commission on AdWords sales

17. Low relevance for userAudience Sales Efficiency Relevancy

18.

19. Full coverage of Belgium

20. Vast network of local and regional clients

21. Free paper business under pressure

22.

23. Complex products

24. Free paper business under pressure => full focus on print Audience Sales Efficiency Relevancy

25. Matching user and advertiser desirability Products Platform Lack of relevant context for advertising + Lack of interest in ads + Lack of good products + Lack of online sales knowledge and experience = Low efficiency and low relevancy = Low profitability Audience Sales Efficiency Relevancy

26. Matching user and advertiser desirability Products Platform Sales Audience Efficiency Relevancy

27. Matching user and advertiser desirability Products Platform Sales Audience Efficiency Relevancy

28. Matching user and advertiser desirability Products Platform Sales Audience Efficiency Relevancy

29. Matching user and advertiser desirability Products Platform Sales Audience Efficiency Relevancy

30. Matching user and advertiser desirability Products Platform Sales Audience Efficiency Relevancy

31. Matching user and advertiser desirability Products Platform Sales Audience Efficiency Relevancy

32. Matching user and advertiser desirability Products Platform Sales Audience Efficiency Relevancy

33.

34.

35. Separate brand / look & feelAudience Sales Efficiency Relevancy

36.

37. Upselling Audience Sales Efficiency Relevancy

38. Matching user and advertiser desirability Products Platform Sales Audience Efficiency Relevancy

39.

40.

41. Matching user and advertiser desirability Products Platform Create relevant context for advertising + Target existing and new audience + Offer efficient marketing tools + Set up a dedicated incubation sales team (Testing and finetuning) = High relevancy and efficiency = high profitability Audience Sales Efficiency Relevancy