15. The result of this SCORE 9-10 DELIGHTED NOT SATISFIED SCORE 1-6 38 ORDERING ONLINE -31 source: weborder survey feb 2011
16. The result of this SCORE 9-10 DELIGHTED NOT SATISFIED SCORE 1-6 46 32 34 INFO -21 -26 -29 -GLOBAL- ORDER STATUS DELIVERY STATUS source: weborder survey feb 2011
33. Has it improved?yes SCORE 9-10 DELIGHTED NOT SATISFIED SCORE 1-6 57 38 +19 ORDERING ONLINE +22 -9 -31 source: weborder survey feb 2011 vsapril 2011
34. Has it improved? SCORE 9-10 DELIGHTED NOT SATISFIED SCORE 1-6 46 32 34 INFO -21 -26 -29 -GLOBAL- ORDER STATUS DELIVERY STATUS source: weborder survey feb 2011 vsapril 2011
35. Has it improved? yes SCORE 9-10 DELIGHTED NOT SATISFIED SCORE 1-6 60 53 53 46 32 34 - +21 +19 +14 INFO -4 -7 +22 +17 -12 +14 -21 -26 -29 -GLOBAL- ORDER STATUS DELIVERY STATUS source: weborder survey feb 2011 vsapril 2011
38. Phase II Allready customer ? Advantage choice Promo choice (+online promo) Options Phase 2: the checkout
39. Shopping basket Promo Code Your current number / operator Personal Info Address Info Payment Info Stay in touch (please? ) Phase 2: the checkout Phase 2
40. Thank you. We’ve taken your order. What’s next Summary Phase 2: the checkout
- 4 great promo moments a year, with a change in Visuals at the start and in the middle of the campaign. For every product line-> leading to an important change in product / promo visuals & structure almost every 30 days. Flash sales periods, with special promotions / Solden period, …2.5 mio visitors / month5 mio visits / month
- 4 great promo moments a year, with a change in Visuals at the start and in the middle of the campaign. For every product line-> leading to an important change in product / promo visuals & structure almost every 30 days. Flash sales periods, with special promotions / Solden period, …2.5 mio visitors / month5 mio visits / month
Not too hot, not too cold… Just perfect.(Drupal: Not oversimplifying, not too complex. not too big, not too small. )