The document outlines the user experience (UX) design process for the tawkon mobile app. It describes how nascent worked on the UX for tawkon apps on iPhone, BlackBerry, and Android. The process involved user and platform research, ideation, scope definition, schematic design, brand identity development, visual design exploration and selection, development integration, and multiple iterations. The goal was to design an app that addresses public concerns about mobile radiation in a unique way.

1. tawkon for iPhone, BlackBerry & Android
UX Design Process
www.nascentgrp.com
tawkon for iPhone: Design Process May 2011

2. A brand, product and service innovation consultancy.
Working internationally for a wide range of global brands:
Presenting:
Guy Haviv / Lead Designer / nascent
@stupidapp
Ori Goshen / Co-Founder, Chief Architect / tawkon
@origoshen
Presentation at McKesson May 2011 www.nascentgrp.com

3. About tawkon
tawkon is a unique
approach to handling
public concerns of
mobile radiation
tawkon for iPhone: Design Process May 2011

4. at nascent
We worked on the user
experience for tawkon
apps for iPhone,
BlackBerry & Android.
We also designed tawkon’s brand identity.
tawkon for iPhone: Design Process May 2011

5. tawkon for iPhone
Design Process
tawkon for iPhone: Design Process May 2011

6. UX driven process and workflow
Concept to product: design process
tawkon for iPhone: Design Process May 2011

7. Platform + User Research
v
tawkon for iPhone: Design Process May 2011

8. Ideation
v
tawkon for iPhone: Design Process May 2011

9. Scope Definition
tawkon for iPhone: Design Process May 2011

10. Schematic Design
tawkon for iPhone: Design Process May 2011

11. Brand Identity Development
tawkon for iPhone: Design Process May 2011

12. Visual Design: Exploration

13. Visual Design: Selected Concept

20. Development Process

21. Scope Refinement / User Flow Research
S. Jobs: “I'm actually as proud of the many
things we haven't done as the things we
have done.”
• Putting yourself in the user’s shoes
• User interaction/scenarios analysis
• Focusing on the product core values
• Making tough decisions
Outcome:
• Removed ~30% of planned features
• Detailed map of precise user flows
• Final PDR / MRD

22. Schematic Design

23. Visual Design
• Choosing a visual theme
• Aligning with platform & technology limitations
• Define animations
Outcome:
• Designed screens
23

24. Production & Dev. Integration
• Multiple iterations
• Getting the production items ready-made to
development needs
• Performance optimizations
24

25. Thank You.
www.nascentgrp.com
www.tawkon.com
tawkon for iPhone: Design Process May 2011