1. Evernote Overview
September 2011
1.1
Saturday, September 17, 2011 1

2. Mission: To Give Everyone a Better Memory
Evernote is building the global platform
for human memory
Turning everyday devices into memory extensions
We want to be the trusted, permanent and ubiquitous
destination for user lifetime memories and to power all the
products that connect to them
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3. The Evernote Service
Capture Everything
• Store everything
interesting that happens
to you using your
computer, phone,
camera, scanner, etc.
• Sync everything to the
cloud and your other
devices for fast, reliable
access
• Quickly recall any
memory from any device
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4. In nitely Useful
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5. In nitely Useful
Saturday, September 17, 2011 4

6. In nitely Useful
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7. Saturday, September 17, 2011 5

8. Saturday, September 17, 2011 5

9. Saturday, September 17, 2011 5

10. Saturday, September 17, 2011 5

11. New - BlackBerry Playbook
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12. Supported Platforms
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Evernote Currently Supports:
Windows All iOS Devices BlackBerry phones& Playbook
MacOS Android Phones Windows Mobile
All modern browsers Android Tablets Windows Phone 7
HP WebOS Docomo i-mode
Saturday, September 17, 2011 7

13. Search Technologies
Unique technology
recognizes printed and
handwritten text in images,
even in poor conditions.
Geo-tagging and
timestamps allow search
by time or place.
Full text search in notes,
documents and PDFs.
Visual browsing and
associative memory make
search very intuitive.
Saturday, September 17, 2011 8

14. Search Technologies
Remember Everything Unique technology
recognizes printed and
handwritten text in images,
even in poor conditions.
Geo-tagging and
timestamps allow search
by time or place.
Full text search in notes,
documents and PDFs.
Visual browsing and
associative memory make
search very intuitive.
Saturday, September 17, 2011 8

15. Ubiquitous Memory
What’s Unique About Evernote?
• Full, native apps on all platforms enable the best
possible user experience, increase retention and
dramatically lower our costs at scale.
• Focus on everything in your head: not just contacts,
or to-dos, or files, or pictures, or web clips or notes
or audio, but everything, together and in-context.
• Hybrid local/cloud architecture for convenience,
performance and reliability with transparent
synchronization.
• Unequaled image search technology.
• Simple, profitable business model.
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16. Corporate
Investors
• Headquarters in Mountain View,
CA
• Subsidiaries in Japan and Russia
• CEO – Phil Libin
• 102 full-time employees
• Privately-held
• Business model – “freemium”
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17. Registered User Growth
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worldwide since the
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13.6M as of Sept 10, 2011
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18. Users by Country
!"#$%&'(%)(&*+(,&-./,0& • Fully localized into 14
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19. Now 28 Evernote books in Japan
From Mar 2010 - June 2011
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20. «Freemium» Business Model
• All of Evernote’s applications are free
• Basic Evernote service is free
• Use Evernote for free forever
• Upgrade to premium ($5/mo) whenever you want
• Provides additional features for active users
• larger quota, offline notebooks, attachments of any type, search in PDFs...
• Upgrade or cancel anytime without losing your
notes
• over 20% of active subscribers who used Evernote
for 3 years are paying customers
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21. Increasing Value Over Time
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22. The Evernote Trunk
Enabled by open API
In-app showcase of
integrated products,
services and content
Designed to bring
additional functionality
to Evernote users,
publicity and new
revenue streams to
partners
Works with existing app
stores, marketplaces
and channels
evernote.com/about/trunk
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23. Ecosystem Stats (August)
• Over 5,880 developers using Evernote API
• 689 are live on production server
• 188 items in the Trunk. Over 80 iPhone and 50 Android
apps integrating Evernote available in App Stores
• Featured partners:
PCs/Mobile Scanners Services
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24. Featured Integration
HTC Flyer
Notes Application is built on top of Evernote API
Saturday, September 17, 2011 19

25. ETC and Developer Competition
First Evernote Trunk
Conference (ETC) on
August 18
Developer contest with
$100,000 in prizes,
$50K grand prize
Nearly 1,000 developers
from all over the world
Six finalists selected last
week, the winner will be
announced at ETC
Winner - Touchanote
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26. Evernote Peek (the 1st iPad Smart Cover app)
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27. Skitch Acquisition
First Evernote acquisition announcement
Made Skitch free
Launched Skitch for Android
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28. Contact Info
Get Evernote for free at evernote.com
Latest news at blog.evernote.com
Dmitry Stavisky
VP, International Operations
dmitry@evernote.com
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29. Thanks!
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