1. Bauer Media is the largest privately The institution I may
owned publishing group offering over distribute my music magazine
300 magazines in 15 different to is Bauer Media
countries as well as online and TV and
Radio Stations. Bauer Media is mainly
based in the UK. Bauer works on the
principles of “Our strategy is to
connect audiences with excellent This is because; firstly they are a well
content through our broad multi- established institution which means
touch point brand platforms, that they are extremely reliable and
wherever and whenever and however trustworthy. Secondly I feel that as
they want.” (Quoted from the Bauer they are globally recognised they can
The institution I market my magazine in a number of
might distribute my different countries therefore targets a
Music Magazine too mainstream audience as opposed to
distributing in the UK only which limits
distribution. Thirdly as Bauer Media do
not or have not yet distributed a R&B
music magazine I think that them
investing in my magazine will help
Key Points about my magazine. them to become even more known. It
could be a huge opportunity for them
• Target audience 14-24 as globally the population is quite
young and the majority of youngsters
• Target audience: male
do listen to R&B music. Bauer Media
and female.
also have years of experience
• R&B Genre therefore they know what exactly sells
and what doesn’t.