Nanigans Partner Webinar 2.25.14

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Nanigans

Marketing

Updates:
Company
Partner Program
Facebook
Predictive Lifetime Value

New office launches:

Simon Holt
Managing Director,
Australia at Nanigans

Cyrille Even
Managing Director,
Singapore at Nanigans

Predictive Lifetime Value

Jeffrey Vocell
Head of Product Marketing

Predictive Lifetime Value

Partner blog posts:

Predictive Lifetime Value

New hire: Scaling our certified partner
program
Michelle Stern
VP, Sales Operations & Channel
Partnerships at Nanigans

Predictive Lifetime Value

Partner progress:
• 10 agencies
• 122% increase in spend from 2013 to Q1 2014
• In-person planning meetings

Predictive Lifetime Value

Zuckerberg:
- Worth it with potential billion people, but no ads planned
- No comment on Snapchat
- Probably done with acquisitions for a while
- NSA/Gov’t “not awesome” or transparent
- Cost of an iPhone $2,000 for 2 years ($500 for phone, $1,500 for data plan)

Predictive Lifetime Value

Pricing by vertical:
Category

CPC

CPM

CTR

Games

$.51

$2.05

.40%

eCommerce

$.46

$1.34

.29%

Lead Gen

$.56

$1.46

.25%

Education

$1.00

$7.47

.74%

Financial Services

$1.47

$4.88

.33%

Travel

$.83

$3.70

.44%

Category

CPC

CPM

CTR

Games

$.42

$5.09

1.2%

eCommerce

$.34

$6.50

1.9%

Lead Gen

$.37

$5.74

1.5%

Education

$.61

$5.91

.97%

Financial Services

$.95

$3.73

.39%

Travel

$1.20

$5.88

.48%

Overall

Mobile

Predictive Lifetime Value

Pricing by ad type:
Category

CPC

CPM

CTR

Unpublished Page Post (Link)

$0.66

$4.77

.71%

Mobile App Install
Unpublished Page Post (Photo)

$0.62
$0.56

$5.35
$6.86

.86%
1.2%

External URL
FBX Unpublished Page Post (Link)

$0.49
$0.94

$0.22
$8.69

.046%
.92%

Page Post Ad

$0.15

$6.31

4.2%

Desktop App Install

$1.22

$4.69

.38%

FBX External

$0.70

$0.33

.047%

Facebook Ad for Page
Mobile App Install (Video)
Facebook Application Ad

$0.25
$0.46
$0.21

$0.43
$5.09
$0.08

.17%
1.1%
.03%

Facebook Action Story
Unpublished Page Post (Video)

$0.31
$0.36

$5.55
$6.71

1.7%
1.8%

Predictive Lifetime Value

Nobody is spending
enough time on creative.

Predictive Lifetime Value

Aesthetics (Interest)
250% lift in
conversions
Considerations:
- Product vs. lifestyle
- Self identifiable
- Frictionless
- Targeting

Predictive Lifetime Value

Language (consideration)
75% lift in conversions
Considerations:
- Count-down
- Expiration (limited time)
- Exclusive
- Sale
- Limited inventory
- Emotion
- Value (coupons)

Predictive Lifetime Value

Frequency: How many creatives do
you run per month?

Client

Predictive Lifetime Value

Questions?
Slagen@nanigans.com

Predictive Lifetime Value

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