Public Relations Bootcamp 21-23 May 2013

PUBLIC RELATIONS

BOOTCAMP
21 - 23 MAY 2013
Media Relations • Crisis Communication • Social Media & PR

NEED A JUMPSTART TO
YOUR PR SKILLS?
The highly successful Public Relations Bootcamp™
is back this year with more tips, exciting hands-on
activities and better content to ensure you get the
best out of this three day power-packed workshop!
Presented by

GOLD AWARD
WINNER MEA PUBLICAWARDS 2013
EXCELLENCE
RELATIONS

3 THREE Power-packed days

6 SIX highly qualified trainers

13 THIRTEEN training modules

REGISTER NOW! 1

The highly successful Public Relations Bootcamp™ is back this year with more
tips, exiting hands-on activities and better content to ensure you get the best
out of this three day power-packed workshop.

Learn good media relations skills,
get down with some serious crisis
communication scenarios and activate
your social media campaigns in this
one of a kind workshop in Malaysia! Get
insights from award winning journalists,
experienced PR practitioners and highly
sought after social media gurus!

The Bootcamp is suitable for those who are new to public relations or anyone
who is looking to sharpen their PR skills.

Media Relations Strategies– press release & media invite

1
writing, the art of pitching, what makes news, difference
between print and tv news

Crisis Communication Tips– what the media wants, how to

2
turn a crisis into a PR opportunity, how to prepare a crisis
communication plan

Social Media & PR– how to use social media channels

3
effectively for PR, measuring your social media success,
preparing social media strategies

intelectasia™ Consultancy (SA 0110521-M)
T:603 7726 9277/9377 M:6012 652 3868 F: 603 7726 9477 W: www.intelectasia.com E:enquiry@intelec-
tasia.com D-3A-01, Ritze Perdana Business Centre, Jalan PJU 8/2 Damansara Perdana, 47820 Petaling Jaya, 2
Selangor Darul Ehsan

Puspavathy Ramaloo
Puspavathy Ramaloo is no stranger in the local news scene. As a
Senior Broadcast Journalist with TV3 since 2001, Puspa has won
numerous awards not only locally but at the international level
as well. She currently reports for ‘Aduan Rakyat’

Dato’ Karam Singh
An icon in the local broadcasting and journalism industry, Dato’
Karam Singh will share tips on managing the media during a crisis.
He is the winner of many prestigious journalism awards and has been
recognised internationally for his contribution in environmental issues.
Dato’ Karam also trains spokesperson for media interviews.

Manminder Dhillon
Manminder Dhillon is a member of the distinguished IPRA, a global
PR fraternity. She is the founder of intelectasia™ and currently
provides PR consultation to various organizations, delivering local
and international exposure for her clients. Manminder recently
collaborated with UiTM to conduct the first ever survey on Media
Relations practices in Malaysia.

Tengku Mazlinda
Tengku Mazlinda is the Chief Correspondent for the New Straits Times
Bureau in Shah Alam. She has over six years of experience in journalism
and has covered various issues ranging from politics to health. Mazlinda
is the expert when it comes to press release and media invite writing.

Charles Mohan
Charles Mohan is an impassioned journalist and NTV7’s lead
news anchor. In 2006, Charles won the prestigious Anugerah Skrin
for the Best Special Report. Charles is currently the Assignment
Editor at NTV7.

Julian Matthews
is the co-founder of Trinetizen Media, a social media training company
in Malaysia. He actively conducts workshops for multinationals and local
companies in corporate social media, crisis communications, media
relations, online advertising, corporate blogging and online search
techniques. Julian will share his views on how to roll-out a practical and
effective social media strategy for your business.


WORKSHOP OVERVIEW
Media Relations
MODULE 1
101 1
What is NEWS?
Key Topics:
• What Makes news?
• What are the elements involved in TV/Print news? What makes a
good story/news?
• How journalists hunt for stories?

MODULE 2
Preparing Attention Grabbing Press Releases and Media Invites
Key Topics:
• What makes Press Releases newsworthy?
• Frequently Made Mistakes
• How to write Press Releases & Media Invites that
guarantees media coverage?

MODULE 3
The Art of Pitching
Key Topics:
• Phone Pitch (20 Seconds Pitch)
• Email Pitch
• Face to Face Pitch

MODULE 4
Media Interviews & Press Conference
Key Topics:
• Location Interview
• Studio Interview (Basics, Appearance, Fatal Mistakes)
• Press Conference (Basics, Contingency, FAQ)


WORKSHOP OVERVIEW
Crisis
Communication 2
MODULE 1
What is Crisis Communication?
Key Topics:
• Definition and differentiation between crisis
communication and risk management
• Types of corporate crises
• Crisis Detection

MODULE 2
Learning from Others (Crisis Communications Case Studies)
Key Topics:
• Major corporate crises in Malaysia and around the world
The Effective and Not So Effective Strategies
• Common Mistakes and learning from the Past
• Case Study (Domino’s, Enron, BP, KFC, SK II, Dell)

MODULE 3
Developing a Powerful Crisis Communications Plan (CCP )
Key Topics:
• 4 Step Process (Plan, Detect, Execute, Evaluate)
• Selecting a Crisis Communications Team and
Spokesperson Developing Key Messages

MODULE 4
Crisis communications and the Media
Key Topics:
• Know what the media wants during a crisis
• Press conference and media interviews do’s and don’ts
• Preparing press statements
• Winning the media
• Mock press conference


WORKSHOP OVERVIEW
Social Media
MODULE 1
3
Key Trends in Social Media
Key Topics:
• Key statistics in social media in Malaysia, the region and the world
• Impact of social media in media relations, reputation management and
crisis communications
• The four pillars of social media: Listen, Connect, Add Value and Measure

MODULE 2
Twitter: Building a following
Key Topics:
• App run-through: Learn Twitter basic and advanced feature set.
• Uses of Twitter: Twitter clients and Android/iPhone/iPad apps used in PR
• Best practices, guidelines and tips. Case study: Zappos, Best Buy, Ford
• Exercise: Map out a plan of engagement for your Twitter channel.

MODULE 3
Facebook: Managing and growing a fan base
Key Topics:
• App run-through: Learn Facebook basics and advanced feature set
• Pros and cons of Facebook: Avoiding mistakes in digital media relations.
• Best practices, account settings and advance tips
• Creative uses of photos, videos, timeline, questions, games, polls and contests.


WORKSHOP OVERVIEW
Social Media
MODULE 4 3
Social Media and PR
Key Topics:
• Google, SEO & RSS: Audit, monitor and measure your sentiment, branding
and identity online
• Best practices to counter negative attacks: Fighting rumours, gossip,
hoaxes, parodies, fake photos, video mashes, rogue websites, incriminating
video and brand terrorists
• Various corporate examples of social media response flow chart
• Exercise: Re-modelling your online newsroom with social media plugins.

MODULE 5
Social Media Planning and Strategy
Key Topics:
• Building a community: Pro-active engagement and setting guidelines
• Outreach programme for bloggers, Facebook fans and Twitter followers
• Tips on policy development for employees on responsible social media
participation
• Setting KPIs: Tracking and measuring performance and ROI Exercise: Map
out the social media plan and strategy for your organisation

Workshop Fee:
RM 3500
(HRDF Claimable)

REGISTER NOW!


Knowledgeable training, very It was one of the best trainings
hands-on, learned a lot of new PR that I have attended. Highly
strategies-a BIG thank you to the interactive, fun and learned so
speakers! many important tips

We faced a social media crisis
in early 2012. Some of our
customers created a negative
Facebook page. We are so glad
that we took Manminder’s advice!
Genius at work!

http://youtu.be/XtfNDUB3mDI

and many more...


How to Register?
To make your registration process a breeze,
you can choose any of the following methods:

A. ONLINE REGISTRATION B. HARDCOPY
Simply log on to www.intelectasia. Fill in your details below, and fax it to us
com and choose any of the at +603 7726 9477
workshops that you would like to Please make all cheques payable to
attend. Fill in your details and our INTELECTASIA CONSULTANCY
training team will be in touch with
Please use a separate sheet if the space
you within three (3) working days.
provided is insufficient.

Organization Address

Contact Person

Fax
Designation

E-mail
Phone

PARTICIPANT(S)
Name Name

Designation/ Workshop Title Designation/ Workshop Title

Registrants who cancel less than 3 business days prior to the course date are subject to a
service charge equals to 50% of the course fee.


5 REASONS WHY WE ARE
THE EXPERTS

1
Our trainers are journalists, editors and experienced PR
consultants. They are exactly the people whom you should
learn media relations from! Why learn from others when you
can get juiciest tips from the horses’ mouth!

We are the biggest Public Relations training company in
Malaysia with the highest number of PR training programs and
trainers. 2
Our training methodology is highly interactive, effective

3
and results oriented. It is backed by case studies from Public
Relations Society of America (PRSA) and research done by
our team. We tell you the latest trends and developments in
public relations practices in Malaysia.

4
With a full fledged PR agency under our belt, our strategies,
tools and tips have de- livered millions of ringgit of PR and
advertising value to our clients. So now, we are sharing this
know-how with you!

5
Hundreds of local and international PR practitioners have
gained valuable insights from our trainings. Should we say
more?

GOLD AWARD
MEA PUBLIC RELATIONS
WINNER EXCELLENCE AWARDS 2013


Register for more than two (2) workshops
and receive a 10% discount!
For more info, please visit us at
http://intelectasia.com/pr-training


Public Relations Bootcamp 21-23 May 2013

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie Public Relations Bootcamp 21-23 May 2013

Ähnlich wie Public Relations Bootcamp 21-23 May 2013 (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Public Relations Bootcamp 21-23 May 2013