The Year That Was In The World of Paid Search - 2013
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Authored by Shweta Sampat, Harprit Singh Saini, Anupam Kichloo, Tanvi Singh and Varun Chawla
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The Year That Was In The World of Paid Search - 2013
- 1. The Year that was...
- 3. • Remarketing • Enhanced Campaigns • & gmail sponsored promotions Even though all these affect us... the life changing ones are:
- 4. REMARKETING
- 5. Remarketing . Enhanced CAmpaigns . GSP • what • WHY • HOw
- 6. Remarketing . Enhanced CAmpaigns . GSP •TYPES •RLSA •Display Remarketing •Remarketing through GA •Dynamic Display Remarketing Google Display Network Search Network
- 7. Remarketing . Enhanced CAmpaigns . GSP Best practices: Split your campaign into segments Remember frequency capping
- 8. Remarketing . Enhanced CAmpaigns . GSP Strategies: Renew your ad messaging for non converted users over time Cross selling Up selling Offer special incentives for repeat purchasers
- 10. Remarketing . Enhanced CAmpaigns . GSP • what • WHY
- 11. Remarketing . Enhanced CAmpaigns . GSP Features: - Powerful advertising tools for the multi-device world - Smarter ads optimized for varying user contexts - Advanced reports to measure new conversion types
- 12. GSP
- 13. Remarketing . Enhanced Campaigns . GSP • where • WHY • HOw GDN Placement
- 14. Remarketing . Enhanced Campaigns . GSP Ad Placements in a Users Gmail account Clickable
- 15. We can direct users to the website/ landing page Remarketing . Enhanced CAmpaigns . GSP
- 16. Remarketing . Enhanced CAmpaigns . GSP Can forward to friends
- 17. Remarketing . Enhanced CAmpaigns . GSP Can forward to friends
- 18. Remarketing . Enhanced CAmpaigns . GSP Domain Mailing Lists Job Title Purchases Keyword Interest Emails from a particular domain Content in the emails Someone who has made a purchase recently Upper management, professionals etc. List of email addresses to target Travel buffs, Luxury travelers Targeting
- 19. Remarketing . Enhanced Campaigns . GSP The Challenge: To increase the overall lead flow for our account Text 256mail.google.com
- 20. impressions - gmail(GDN) vs GSP 4,75,011 1,95,48,032 0 2,00,00,000 4,00,00,000 6,00,00,000 8,00,00,000 10,00,00,000 12,00,00,000 14,00,00,000 16,00,00,000 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Impressions - GSP Impressions - GDN
- 21. 34,271 22,387 13,626 15,246 30,452 39,314 26,210 15,753 20,613 13,871 9,675 12,708 10,979 5,81,135 0 1,00,000 2,00,000 3,00,000 4,00,000 5,00,000 6,00,000 7,00,000 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Clicks - GDN Clicks - GSP clicks - gmail(GDN) vs GSP
- 22. GSP - Targeting Kerala Resorts kerala resorts holiday in kerala resorts in kerala India Resorts holiday in india family holiday india india vacation package Terrain Related adventure holidays romantic holidays wild life tour Foreign Holiday Destination holiday in austria resorts in pattaya vacation resort in bangkok Other Resorts sikkim holiday packages rajasthan hotels hotels shimla Keywords
- 24. Keywords Domains Job Titles GSP - Targeting
- 27. TEAM updates
- 29. bigger
- 31. Interest% 50% to 75% 34% Reduction in CPC
- 34. busier
- 37. Congress Hain Apke Sath nayahainwah.com/rahul-‐ko-‐vote-‐do Jab Ayga Congress ka Shashun. Sasta Hojayga Petrol, Pani aur RaCon! Congress Hain Apke Sath nayahainwah.com/rahul-‐a-‐revoluCon Khushiyo Se Bhara Hoga Har Din. SasC Kar Denge Beer, Whisky & Gin!
- 38. Arun went to Delhi Vipan shifted to Analytics Paid Social Team PPC