Smithsonian Mobile Strategic Planning
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The document discusses strategic planning for mobile initiatives at the Smithsonian Institution. It outlines audiences' interests in learning more about the Smithsonian through mobile, as well as opportunities for using mobile to connect with audiences both within and beyond museum walls. The document proposes developing a Smithsonian mobile architecture and toolkit to guide the creation of mobile projects and products that will engage audiences in new ways.
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Smithsonian Mobile Strategic Planning
- 1. From âwe do the talkingâ to âyou do the talkingâ: Smithsonian Mobile Strategic Planning 22 July 2010 Smithsonian Institution
- 2. What are our audiences looking for? http://si.edu/visit/InfoCenter/videotour.htm
- 7. The Smithsonian More than 30 million visitors in 2009 & 180 million âvirtualâ visitors
- 8. The Smithsonian has become a Distributed Network andâŠ
- 9. At least half of the Institutionâs platforms are already mobile.
- 11. Mobile is a great vehicle http://www.youtube.com/watch?v=6ILQrUrEWe8 In 8 years, the standard phone will be 20x more powerful than it is today. Itâs not just a phone, itâs a computer.
- 12. Mobile is personal and social
- 15. Thinking outside the Acropolis The Reynoldâs Center, home of the Smithsonian American Art Museum & National Portrait Gallery
- 16. Thinking about the Agora Kogod Courtyard of the DW Reynolds Center; quotation by Steven Zucker, 2008
- 17. Photo by Mike Lee, 2007; from American Art Flickr Group Thinking about audiences beyond the museumâs walls and website
- 18. Falling on deaf ears? http://picasaweb.google.com/anup.rao/HaifaAkkoIsrael#4954285426665324562
- 19. Thinking outside the audiotour box Means going from headphones to microphones
- 20. From âWe do the talkingâ to âWe help our audiences do the talking.â http://smithsonian20.si.edu/schedule_webcast2.html
- 22. Podcasts
- 23. Cellphone tours
- 28. Design USA at Cooper-Hewitt â Donât even think about not using it because then you wonât truly see the show.â http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour Roberta Smith, NY Times , 14 January 2010 http://www.nytimes.com/2010/01/15/arts/design/15design.html
- 30. Yves Klein at the Hirshhorn http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour
- 31. Â
- 32. iPads & E-book Readers Laboratory for Visual Learning, Harvard-Smithsonian Center for Astrophysics See forthcoming Journal of Special Education Technology http://gizmodo.com/5491048/the-barnes--noble-ereader-ipad-app-is-on-the-way-but-will-apple-maim-it
- 34. And the sisters â & brothers â are doinâ it for themselves
- 40. Encontrismo Think differently And ask lots of questions! http://www.ekainberri.com
Editor's Notes
- What is clear in the museum as a distributed network is that the only certain thing is that the technology will change rapidly
- But with over half of the Museumâs platforms already mobileâŠ.
- If we want to meet our audiences where they are, And take them some place newâŠ
- Mobile is a great vehicle
- Because mobile is both personal, and social To unlock the power of mobile we need to leverage both This means thinking beyond the
- Because mobile is both personal, and social To unlock the power of mobile we need to leverage both This means thinking beyond the
- In fact it means rethinking the Museum-Acropolis, that forbidding, fortified, treasure house on a remote hill, design to keep precious things in and people outâŠ
- As instead an Agora, a community space, a space of meeting and engagement
- This means thinking beyond the traditional audio tour, narrowcasting, voice of authority
- It means going from headphones to microphones,
- And if you think SI Guide was the only time the Institution aimed for the moon in its mobile program and fell a bit short, think again: Extra points to anyone who remembers this, or can guess what year it is from: iGo on the Apple Newton from 1994 It even had a feedback function! A product clearly ahead of its time.
- Other lessons learned: just a sampling: Podcasts, some of our earliest mobile publications, seem to be popular: at least with us How are our audiences using them?
- Cellphones are also popular with museums, but probably better for interactive services than traditional audio tour experiences But new âall you can eatâ models help!
- And thereâs plenty more that has been going on in mobile at Smithsonian since (going to fly through these slidesâŠ)
- Mobile web is standard By 2013/2020 most of our web visitors will be from mobile devices
- Learning about mobile websites for delivering video now at CH; this was the first multimedia tour on the iPod platform, great sampling of a wide range of content
- Pick your target audience and evaluate their experience
- Learning how to create an exhibition guide that works both for on-site and remote audiences
- And many more learning opportunities in the pipeline
- So this is a thumbnail sketch of what I think SI Mobile might look like: not just one big umbrella app, but a set of tools and resourcesâŠ